Slide 1

EyeMags Overview

Jan 2011

Slide 2

EyeMags is the largest App Factory in the world, we’ve had 10K apps created already and we build each in 7 variants to cope with different technologies for different handsets ( that’s 70K apps with

13M downloads)

It’s totally free for non commercial use and license fees are low.“Pro” license buyers can fully brand their apps with their own

branding.

Slide 3

What are EyeMags apps?

It’s all about good content:

• Your Great content now works on every device

• No technical knowledge is needed to make apps

• Consists of Pages of pictures and text

• Contents List for quick access to a specific page

• Share apps with friends

• Define links to videos, maps, web pages, click to call and click to sms (licensed versions only)

• Define your own branding element, colours etc (licensed version only)

Slide 4

Who uses EyeMags?

• Ordinary people– for showing friends personal pictures and info and sharing– Doctors in India use for treating skin diseases with examples

• Small Businesses/Organisations– Creation of Small Business brochures in Africa– Visit centre brochures in the USA– Info brochures for students in colleges in the UK

• Professional App Creation Agencies/Developers– Fast creation of apps for all devices using professional content– Used worldwide particularly in middle east (NB we have right to

left language support)

• Professional Publishers– Major Fashion blog network uses a whitelabel EyeMags

Slide 5

Company

Incubated in previous startup – EyeMags was spun off in Oct 2009

During incubation there were over 5,000 apps created by users; now we have more than 10,000 published apps

Oct 2009 EyeMags was re-born under spin off companyNov 2009 support for iPhone and S60 touch and e-LinksDec 2009 1st whitelabel released with 360FashionJan 2010 “Pro” option releasedFeb 2010 credit card integrationApr 2010 1st iPad version releasedMay 2010 2nd iPad/iPhone version releaseMay 2010 PayPal content selling added (content creator now have an incentive to create content)July 2010 Support for International character sets and right to left languagesSept 2010 Support for Contents List and Sound in pagesDec 2010 Support for Java TouchJan 2011 Support for Android Native Applications

Slide 6

World Growth in Mobile Apps

• Gartner 2010 – App downloads 4 B

• Gartner 2013 – App downloads 21 B

• UCG Personal Content mobile delivery >$1B by 2013

Slide 7

Features/Options

Slide 8

Full Whitelabel Optionfor company X

• Your own product name eg MobileMags• Integrate with your site design• Free Apps created have your company X logo in them• About text is about your company X• Works on all your phones (Android coming soon)

Apps Fixed Web Mobile Web

Slide 9

Environment Issues

• 30 tons of paper are picked up by Westminster council every day (mostly from free news papers)

• We do not need paper anymore to see information

Slide 10

Publisher Issues

• Publishers revenues are plummeting as Publishers failed to monetise the Internet

• Mobile is providing new monetisation capability but mostly for iOS currently

• EyeMags provides the capability of support for the devices user’s currently have not just iOS

Slide 11

Content Adapted for each device

• Works with all screen sizes of all phones

• Not lowest common denominator – special versions created for Android, iPad, iPhone, Blackberry and Nokia touch phones

Slide 12

EyeMags is the largest App Factory in the world.Publish to every phone in minutes.

Slide 13

EyeMags Pro definable branding

Manta in the iPhone & Android

Icon can be defined

MagazineCover is defined

All branding elements are definable

About screentext is definable

Options forsharing

Slide 14

EyeMags Pro definable branding

Icon can be defined

MagazineCover is defined

All branding elements are definable

About screentext is definable

User experience shown for S60 Touch devices

Slide 15

Manta in the iPad

Icon can be defined

MagazineCover is defined

All branding elements are definable

About screentext is definable

ContentsList

User experience shown on the iPad

Slide 16

Java Client experience

Icon can be defined

MagazineCover is defined

All branding elements are definable

About screentext is definable

Options forsharing

User experience shown on a 240x320 screen size

All Java phones are enabled for Touch as well as keyboard access

Special support for Blackberry large file support for license holders (using Research in Motion COD file format)

Slide 17

Web-site viewing & publishing

Slide 18

Viewing content

Slide 19

Viewing one magazine

Slide 20

Creating a magazine

Slide 21

What are e-Links?• Up to 3 optional links

• publisher defines text and the action• A the bottom of each story on iPhone and

S60 touch• In the options menu on Java phones

(change as story changes)

• e-Links can be any of the following• Link to web or mobile site• Message sending via SMS for all phones but

iPhone and local e-mail on iPhone – could be your premium sms number

• Click to call link (initiate your phone call – could be a premium number)

• Google Maps search term –clicking takes you to map

• Feedback via eyemags email server• Competition answer via eyemags email

server• Video link to Youtube video (dependent on

phones you-tube capabilities)

Publisher defines theText and action for each e-link on each page

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Slide 22

e-Links – video example• Example e-links shown

below for a video links

• When the link is clicked a video thumb nail appears below. Clicking that takes user to video player

Videos work seemlesslyon the iPhone

Slide 23

e-Links – maps example

• Example e-links shown below for a map link

• When the link is clicked the gmaps app is run with the pre-defined search term ie you can show the user any location.

Slide 24

e-Links – message example

• Example e-links shown below for a map link

• When the link is clicked it runs the email client on the iPhone, the SMS client on S60 touch and on Java phones just sends an SMS.

Slide 25

e-Links – click to call example

• Example e-links shown below for a map link

• When the link is clicked it runs the phone client on devices which support this functionality – this could be used to call a “sales hot line” for example.

Slide 26

e-Links – feedback example

• Example e-links shown below for a feedback link

• When the link is clicked it runs a mobile web page on our site which allows the user to send an email to an address defined by the publisher

Slide 27

Pro-Options Theme editor

• Professional option allows publishers to create their own branding (graphics, text and links) on the phone in totality – example shows a fake brand called “Manta”.

• Once a theme is created it can be re-used for multiple mags

Slide 28

Use Cases

Visitor guides to your attraction

Short stories

pre-installed phone brochures promotingSale of accessories

and 1000s of others

Fashion360 whitelabel

Slide 29

Thank youhttp://eyemags.com