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DIRECTIONAL PRESENTATION FOR PRODUCT DEVELOPMENT FOR ECO ‘R’ US 30 TH SEPT 09

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Page 1: eYantra Directional Presentation

DIRECTIONAL PRESENTATIONFOR PRODUCT DEVELOPMENT

FOR ECO ‘R’ US

30TH SEPT 09

Page 2: eYantra Directional Presentation

AGENDA

• TO FREEZE ON RANGE ARCHITECTURE

• FREEZE ON CONSUMER PROFILES

• TO FREEZE ON A DIRECTION FOR THE RANGE DEVELOPMENT FOR ECO’R’ US

• TIMELINE DISCUSSION

• FREEZE ON DATE AND DELIVERABLEFOR THE INTERIM PRESENTATION

Page 3: eYantra Directional Presentation

FLOW

• LIFESTYLE TREND RESEARCH• ONLINE ECO PRODUCT RESEARCH• CONSUMER PROFILES • RANGE ARCHITECHTURE• DIRECTIONAL CONCEPTS: 2

- MOODBOARD- COLOURBOARD- GRAPHIC DIRECTION- DETAILS AND FEATURES- DDS AND IDEAS- BRANDING APPLICATIONS- MATERIAL DIRECTION

Page 4: eYantra Directional Presentation

LIFESTYLE TREND RESEARCH

Page 5: eYantra Directional Presentation
Page 6: eYantra Directional Presentation

ONLINE ECO PRODUCT RESEARCH

Page 7: eYantra Directional Presentation
Page 8: eYantra Directional Presentation

CONSUMER PROFILES

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DIRECTIONAL CONCEPT 1

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DIRECTIONAL CONCEPT 2

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