extreme excel excellence for search marketers - smx west 2014
DESCRIPTION
Presentation from the SMX West 2014 panel "Extreme Excel Excellence" full of power-user tactics and tips to get the most from Excel from Kenshoo's Director of Marketing Research & Content, Josh DrellerTRANSCRIPT
![Page 1: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/1.jpg)
2© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Extreme Excel Excellencefor
Search Marketers
![Page 2: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/2.jpg)
3© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Persistent Format Painter
• Double click the Format Painter to paint away
• Click it again to turn it off
![Page 3: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/3.jpg)
4© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Need a Random Number?
• Try random between
![Page 4: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/4.jpg)
5© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Can’t Remember Pivot Table Calculations?
• Use List Formulas
![Page 5: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/5.jpg)
6© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Pivot Your Pivot Tables Faster
• Use Slicers
• Very helpful for when others view your tables
• Shift and CTRL work to select multiple slices
![Page 6: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/6.jpg)
7© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Simple, Powerful Charts
• Embed sparklines in a cell to easily see trends
• 3 types• Line
• Column
• Win/Loss
• Many different design options
![Page 7: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/7.jpg)
8© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Keep Your Eyes on the Prize
• Watch Windows can let you keep track of any cells across your workbooks• See how they change
• Make sure they don’t change
![Page 8: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/8.jpg)
9© 2014 Kenshoo, Inc. Confidential and Proprietary Information
What-If Analysis? Goal Seek
• Use Goal Seek to calculate complex questions
![Page 9: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/9.jpg)
10© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Named Ranges
• Functionality from early versions of Excel
• But many still don’t use them
![Page 10: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/10.jpg)
11© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Name Manager
• Remind yourself of named ranges
![Page 11: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/11.jpg)
12© 2014 Kenshoo, Inc. Confidential and Proprietary Information
See Which Cells Affect Others
• Trace back to precedents or dependents
![Page 12: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/12.jpg)
13© 2014 Kenshoo, Inc. Confidential and Proprietary Information
What Was That Formula Again?
![Page 13: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/13.jpg)
14© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Custom Views
![Page 14: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/14.jpg)
15© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Custom Lists
• Add your own lists to utilize the drag option
![Page 15: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/15.jpg)
16© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Use Sliders to Try Out New Values
• Found in the Developer ribbon
• You may need to unhide from Options menu
![Page 16: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/16.jpg)
17© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Customize Quick Access Toolbar
![Page 17: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/17.jpg)
18© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Options: General
![Page 18: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/18.jpg)
19© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Options: Formulas
![Page 19: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/19.jpg)
20© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Options: Proofing
![Page 20: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/20.jpg)
21© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Options: Save
![Page 21: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/21.jpg)
22© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Options: Advanced
![Page 22: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/22.jpg)
23© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Options: Customize the Ribbon
![Page 23: Extreme Excel Excellence for Search Marketers - SMX West 2014](https://reader033.vdocuments.mx/reader033/viewer/2022052505/5562738ed8b42a0d398b4822/html5/thumbnails/23.jpg)
T H A N K Y O U
J o s h . D r e l l e r @ k e n s h o o . c o m