extracting value from conversations
Post on 18-Oct-2014
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Presentation to 140: Twittter Conference on Mining Twitter: Extracting Value from Conversations and ConnectionsTRANSCRIPT
we help you listen to the right conversations
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an overview of radian6
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From Jason Calacanis’ Presentation #140TC
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twitter survey on brand perception
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Please take the new survey, http://is.gd/BOnI
How are clients leveraging Twitter data?
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the complaint
the complimentthe compliment
the problem
the competitorthe competitor
the crowd
the influencerthe influencer
the crisis
the questionthe question
the campaign impact
the point of needthe point of need
Details can be found:•http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/•http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/
#140TC Stats
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Detailed Tweet
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Conference Related Volume
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What are we tweeting about?
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Most Popular Presenters based on number of Tweets
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Presenter vs. Audience
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@DavePeck@al3x
Total Conference Tweets
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Associated metrics
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Exuberance
Bucket VolumeBucket Volume
Potential & Closure
Share of conversation
Share of conversation
Attention SpanAttention Span
Reverberation
ActivationActivation
Engagement
Questions?
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