eXtension Delivery Platforms

Why develop content separate from design?

• Allows the delivery of content in numerous ways, including devices such as PDAs and cell phones

• Increases access and usability for users with disabilities

• Makes it possible to push content to other web sites (Atom and RSS feeds, XML)

• Ability to change the overall design easier and more quickly using CSS

Different people use the internet in different ways

• Men• Women• Young internet users (ages 18-29)• Online middle-aged (30–64)• Online seniors (65+)• White• African-American• Hispanic

Men are more likely than women to do these activities online Online men Online women

Get news 77% 66%

Buy travel services or make reservation 60 51

Check sports scores and information 59 27

Get political news 57 42

Participate in online auction 28 18

Create content for the internet 25 16

Download music files 18 11

Buy/sell stocks, bonds, mutual funds 16 9

Women are more likely than men to do these activities online Online women Online men

Get health information 85% 75%

Get spiritual and religious information 73 56

Use support-group Web sites 63 46

Source: Pew Internet Project surveys 2004.

Online whites are more likely than minorities to do these activities Online whites Online minorities

Buy a product 63% 53%

Participate in online auction 24 16

African-Americans are more likely than whites to do these activities online Online blacks Online whites

Do research for school or job training 71% 58%

Look for information about a new job 61 38

Listen to music online 46 30

Download music files 25 13

Hispanics are more likely than non-Hispanic whites to do these activities online

Online Hispanics Online whites

Look for new job information 61% 38%

Listen to music online 46 30

Source: Pew Internet Project surveys 2004.

Young internet users (ages 18-29) are more likely than others to do these activities online

Young internet users Those 30+

Research for school or job training 76% 48%

Look for new job information 65 31

Use instant messaging 59 33

Listen to music online 53 27

Look up sports scores and information 51 37

Look for information about a place to live 43 27

Download music files 28 11

Share files from my computer 27 17

Log on using a wireless device 26 13

Using dating Web sites 16 5

Source: Pew Internet Project surveys 2004.

Online seniors (65+) are more likely than young internet users to do this online

Online seniors Those 18–29

Use email 96% 91%

Online middle-aged (30–64) are more likely than the young or seniors to do this online

Online middle-aged Younger and older internet users

Research a product or service 81% 71%

Look for health and medical information 70 57

Do work-related research 56 38

Source: Pew Internet Project surveys 2004.

Statistics of Cell phone usage

Population of US (Oct. 17, 2006 est.): 300,000,000

Cell phones in US: 194,479,364

How People Use Their Cell PhonesPercentage of cell owners

who use this featureSend and receive text messages 35Take still pictures 28Play games 22Access the Internet 14Send / receive email 8Trade instant messages 7Perform Internet searches 7Play music 6Record their own video clips 6Get mobile maps 4Watch video or TV programs 2

Source: Pew Internet & American Life Project, Associated Press, AOL cell phone survey. March 8–28, 2006.

Source: CIA World Factbook 2006.

How does eXtension separate content and design ?

• Use Collaborative Work Spaces (CoP Wiki, FAQ, Calendar and News)

• Publish files• Strip look and feel of wiki and store in a

database• Pull content from database into the

public web site using CSS and code for design and placement.

Some other formats that eXtension is using or currently developing

• Flash video• H.264

– Video Podcasts– Videos for use on portable players (iPod)

• Audio Podcasts• Atom feeds

– Application News Readers– Online New Readers

eXtension must grow and adapt as new

technologies emerge

• Social Networking• Rich media• Content anywhere, anytime• Etc.