extension · 2019-07-15 · contact information: professor andy lewis, community development...
TRANSCRIPT
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eXtensionEntrepreneurs & Their
Communitieswww.extension.org/entrepreneurship
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Contact Information:
Professor Andy Lewis, Community Development Specialist
Center for Community & Economic Development
University of Wisconsin Extension
610 Langdon St., Room 334, Madison, WI 53703
(608) 263-1432, (608) 263-4999 fax
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Contact Information:
John Wells, CEO WebWise Design & Marketing
1110 Marsden Park St. P.O. Box 186Fennimore, WI 53809Phone: 608-822-3750Toll Free: 1-800-281-9993Office Hours: (M-F - 8:00 a.m. - 5:30 p.m. CST)Fax: 608-822-3751
http://www.webwisedesign.com/
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Maximizing your
Pay-Per-ClickCampaign
by
John Wells, President
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PAY-PER-CLICK (PPC)
What is it?
Why do it?
Who should do it?
How do you do it well?
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Google Adwords
Web Wisdom
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PAY-PER-CLICK (PPC)
What is it?
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WHY ADWORDS?Targeted
(Self-qualified - Relevance)
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WHY ADWORDS?Targeted
(Self-qualified - Relevance)
Flexible
Controlled Budget
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WHO SHOULD DO ADWORDS?
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HOW TO DO ADWORDS?Before the Campaign Setup
- What are your goals?
-How will you measure success?
-What is your daily budget?
- Should I do this myself?
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HOW TO DO ADWORDSSetting Up a Google Account
-You may already have one
-Starting from scratch
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https://adwords.google.com/select/starter/signup/ForkAuth
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Title 25 characters maximum
Line 2: 35 characters maximum
Line 3: 35 characters maximum
display URL (www.yoursite.com)
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Title
Meta Description
Heading
First Paragraph
KEYWORDSThe most likely search terms(or keywords phrases) that
prospects will use in searching for your services or products.
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Include KEYWORDS that are on your
landing page.
Web Wisdom
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Use KeywordResearch Tools
Adwords’ & Wordtracker’s
Web Wisdom
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Create & TestMultiple Ad Variations
Web Wisdom
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Create LocalBusiness Ad
Web Wisdom
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Use ConversionTracking
Web Wisdom
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LANDING PAGES LANDING PAGESLANDING PAGES(Did I mention landing pages?)
Web Wisdom
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Setting Up a Google Analytics Account
http://www.google.com/analytics/
-Use the same username/password as your Google Account
-Insert code snippet on each page
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PAY-PER-CLICK (PPC)
What is it?
Why do it?
Who should do it?
How do you do it well?