extension 2017 branding...after announcing his 3100 million challenge grant, mark tours newark with...
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Extension Branding
DER/CCS/ELM
October 2017
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Design principles
Graphic standards
Communicators
Updated 3/2013
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Originated in 2009
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The way audiences interact with our brand today is very different than when our graphic standards were conceived.
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Previous Unit Identifier System
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Colorado State University is a networked brand.
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1. Created with digital/mobile in mind from the start.
2. “University” becomes more prominent.
3. Pairs well with our colleges, units, and external partners.
4. Modern, yet honors our heritage.
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For inspiration, we looked to the University seal.
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COLORADO STATE UNIVERSITY
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Responsive System
Desktop
Tablet
Mobile
COLORADO STATE UNIVERSITY
COLORADO STATE UNIVERSITY
CSU
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College / Department
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OBJECTIVE:Develop a unit/program identifier system for CSU Extension
and related programs that correspond with the new
University brand guidelines.
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Responsive Signature System
Desktop
Mobile
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County / Program
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4H Youth Development Program
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