Extending Enterprise Applications To The BlackBerry® Platform

Lee McArthurProduct ManagerKryos

Agenda

• Why BlackBerry is a safe bet• Where are the BlackBerry applications?• The case for mobility• Do you have a Mobile Strategy?• Considerations for mobilization of your

enterprise applications• Where do I get started?• Tips & Lessons Learned• Questions

Why Blackberry ?

• Leader in the wireless enterprise market• Global Presence• Wireless technology built to work across

multiple network topologies• Product portfolio focused solely on

wireless • Continued leadership in enterprise

mobility• Turning competitive pressure into

competitive advantages• Security: The BES infrastructure is unique

and is a competitive barrier

Where are the apps?

• BlackBerry App World – 3,000 and growing• Mobilize Field Service and Sales Force

applications– Sales Force Automation and CRM functions– Service Request Management and Job Dispatch– Remote Time and Expense Management

• Mobilize Enterprise Operations applications– Asset Management– Inventory and Supply Chain Management

• Mobilize Executives through dashboards & workflow– Business Intelligence

• Alerts and Access to Business Reports– Workflow and Approvals

• HR Approvals (Expenses, Time Management, etc.)• Purchase Order Approvals, etc.

… everywhere!

“ I can do that on my BlackBerry?”

Business Application popularity

The Case for mobility

• Look for a business case, you will find one:

– Employee productivity– Operational efficiency– New revenue opportunities– Corporate knowledge enhancements– Customer satisfaction

http://bit.ly/82dY6T

Business needs continu

e no matter where your

employees are.

What about a Mobile Strategy?• Do you know …

– How your employees need to work?

– How your employees should work?

– How your employees want to work?

• What do you consider mobility? – Telecommuting with a

laptop? On a personal desktop?

– SmartPhones only?

• It’s recommended you have a Mobile Operations Specialist who can organize efforts related to:– Mobility Policy– Device Management– Security– Application Development– Carrier Relationships– Mobile Networks

Considerations for mobilizing your enterprise applications

• Security• Network Access

(and offline access)

• Device & Application Management

• Data Management– Leverage Push– Limit Request / Response

Model– Only send necessary data– Compress data

• Ease of use— Limit functionality

— Do users really need all the functionality that the desktop application has?

— K.I.S.S. principle

• What skill sets do your developers have?

Where do I get started?

Vertical mobile applications

Vertical mobile applications Mobile PlatformsMobile Platforms Build applications

yourselfBuild applications

yourself

Advantages “As advertised” scope Domain expertise Designed to solve specific

requirements

Challenges Limited customization &

extensibility Limited use Often not provided by 3rd

party vendors “Classic” deployment model

Advantages Some are multi-platform High customization Create multiple-apps for

multiple user groups Device & O/S change

insulation Modern deployment model

Challenges You define feature & function Wide range of skill & effort

required

Advantages Most flexibility for

customization Full access to RIM API for

Blackberry integration Create virtually any

application

Challenges Relatively high dev. time Requires deep knowledge of

RIM API’s and J2ME No device or O/S change

insulation

Recommendation

Vertical mobile applications

Vertical mobile applications

Mobile PlatformsMobile Platforms

Build applications yourself

Build applications yourself

Best suited for …

A mobile strategy with a limited business case

A multiple application roadmap.

Businesses with the skill, time, and interest, to build, manage & maintain.

Tips & Lessons learned

• BlackBerry application fast tips– Application design is critical– The benefits of store & forward– Use everything the BlackBerry has to offer, and make your apps stickier.

• Application deployment• Staying ahead of the RIM curve• Involve I.T. Their concerns are real.

Questions?

Thank-you

Lee McArthurProduct ManagerKryos

T: 403-303-8542E: lee@kryos.comPIN: 249E5522Twitter ID: leemcarthur