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© Copyright 2004 General Dynamics Corporation Extending a Product-Based Enterprise- Wide Process Framework to Include Services-Based Efforts Dave Walden General Dynamics Advanced Information Systems Bloomington, Minnesota USA Presented at the: NDIA/SEI Fourth Annual CMMI Technology Conference and Users Group Denver, Colorado USA

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© Copyright 2004 General Dynamics Corporation

Extending a Product-Based Enterprise-Wide Process Framework to Include

Services-Based Efforts

Dave WaldenGeneral Dynamics Advanced Information Systems

Bloomington, Minnesota USA

Presented at the:NDIA/SEI Fourth Annual CMMI Technology

Conference and Users GroupDenver, Colorado USA

2© Copyright 2004 General Dynamics Corporation

Purpose

• Provide an update of the GDAIS enterprise-wide process framework

• Provide insight into the effort required to updatea product-based framework to include researchand services processes

• Provide examples of implementation lessonslearned

3© Copyright 2004 General Dynamics Corporation

Topics

• Background information -- why change (again)?• “Old” GDAIS Enterprise Process Framework• Updated GDAIS Enterprise Process

Framework• Summary & Conclusions

• Benefits & Lessons Learned• Questions

4© Copyright 2004 General Dynamics Corporation

Organizational Context

ContelBunker-Ramo

Western Electric/Bell Labs

Control Data (CDC)

Army Research Lab Sylvania GTE

1946 2004

(Ceridian)

Allied-Signal

Computing Devices GDIS

GE

AT&T Lucent GDATS

Martin Marietta Lockheed Martin GDDS

Eaton

GDES

RAIL Datumtech

ERIMSignal Corporation

Cornell Aero. LabCalspan

Veda Inc. Pacific Sierra Res.

MRJ Technology SolutionsTrident Data Systems

Veridian

ISR

Aeronautics Trans. Systems

AviationTesting

Aviation &Trans.Systems

Aeronautics &Space Chem., Bio. Det.

Network Security &ProtectionKnowledge Discovery & Decision Support

AESStrategicvulnerabilityassessment

Space signal collectionEW/ECM systems

Satellitepayloads

IO systemsC4ISRAdvanced DSP

Imageryexploitation

Tasking, processing,exploitation, & dissemination

Mass parallelprocessing

Hi-Rel processing Network CentricSystems

Undersea surveillance Photonics

ELINT/MASINT

Command information

Submarine fire control & guidance Electronic trainingPower control

PowerControl

DSRASW EW Combat Control

GDAIS

5© Copyright 2004 General Dynamics Corporation

CustomerExpectations

CustomerExpectations

CustomerSatisfactionCustomer

Satisfaction

Products and ServicesProducts and Services

Enterprise Enabling ProcessesEnterprise Enabling ProcessesEnterprise Enabling Processes

Product Realization Process (PRP)Product Realization Process (PRP)

Enterprise Business ProcessesEnterprise Business ProcessesEnterprise Business Processes

Customer FeedbackCustomer Feedback

Product-Based Process FrameworkContext

6© Copyright 2004 General Dynamics Corporation

GDAIS Product-Based ProcessFramework

7© Copyright 2004 General Dynamics Corporation

Integration Value Driver

• Value Driver #5 – Process• IPQ IPT recommendations on changes to the

Common Process Framework to better alignwith the business needs of the new GDAIS• Key areas that need attention

• Services (various types)• Research

8© Copyright 2004 General Dynamics Corporation

Goals for the Process Framework

• Tie to our Customer Intimacy model• People can easily see where their activities fit into the framework• Enable the definition of effective and consistent performance and

improvement measures• Simple, yet comprehensive

• Easy to understand and needs little to no explanation• Covers and aligns with all GDAIS Functional Areas• Goes beyond the value chain/development process

• Clear ownership of the processes• Balance the impact to “old” and “new” GDAIS employees

• Change as needed, but not unnecessarily• Be sensitive to terminology

• Defines how “one GDAIS” does business

9© Copyright 2004 General Dynamics Corporation

CustomerExpectations

CustomerExpectations

CustomerSatisfactionCustomer

Satisfaction

Products and ServicesProducts and Services

Enterprise Enabling ProcessesEnterprise Enabling ProcessesEnterprise Enabling Processes

Integrated Systems & ServicesRealization Process

Integrated Systems & ServicesRealization Process

Enterprise Business ProcessesEnterprise Business ProcessesEnterprise Business Processes

Customer FeedbackCustomer Feedback

Updated Process FrameworkContext

10© Copyright 2004 General Dynamics Corporation

ManufactureManufactureInvestInvest SupportSupportDevelopDevelopGDAIS Value ChainGDAIS Value Chain

Program Performance, Quality and ImprovementProgram Performance, Quality and Improvement

Enterprise Business ProcessesEnterprise Business Processes

Integrated Systems & Services Realization ProcessesIntegrated Systems & Services Realization Processes

Enterprise Enabling ProcessesEnterprise Enabling Processes

Business Strategic PlanningBusiness Strategic PlanningBusiness Performance, Quality and ImprovementBusiness Performance, Quality and Improvement

Business DevelopmentBusiness Development

CommunicationsCommunications Human ResourcesHuman ResourcesContractsContracts Information TechnologyInformation TechnologyEnviron, Health & SafetyEnviron, Health & Safety Int’l BusinessInt’l Business -- Exp/ImpExp/Imp

EthicsEthics LegalLegalFacilities & Real EstateFacilities & Real Estate SecuritySecurityFinanceFinance Supply Chain MgmtSupply Chain Mgmt

TechnologyDevelopmentTechnology

Development Systems & ServicesDevelopment

Systems & ServicesDevelopment

ProductionProductionServicesServices

Updated GDAIS Process Framework

11© Copyright 2004 General Dynamics Corporation

ManufactureManufactureInvestInvest SupportSupportDevelopDevelopGDAIS Value ChainGDAIS Value Chain

Program Performance, Quality and ImprovementProgram Performance, Quality and Improvement

Enterprise Business ProcessesEnterprise Business Processes

Integrated Systems & Services Realization ProcessesIntegrated Systems & Services Realization Processes

Enterprise Enabling ProcessesEnterprise Enabling Processes

Business Strategic PlanningBusiness Strategic PlanningBusiness Performance, Quality and ImprovementBusiness Performance, Quality and Improvement

Business DevelopmentBusiness Development

CommunicationsCommunications Human ResourcesHuman ResourcesContractsContracts Information TechnologyInformation TechnologyEnviron, Health & SafetyEnviron, Health & Safety Int’l BusinessInt’l Business -- Exp/ImpExp/Imp

EthicsEthics LegalLegalFacilities & Real EstateFacilities & Real Estate SecuritySecurityFinanceFinance Supply Chain MgmtSupply Chain Mgmt

TechnologyDevelopmentTechnology

Development Systems & ServicesDevelopment

Systems & ServicesDevelopment

ProductionProductionServicesServices

GDAIS Process Framework – ChangesMove BD up:- spans entire value chain- close tie-in with BSP- supports value creation- remove program proximity

Add “integrated” to title toreflect how all the realizationprocesses are cross-discipline.

Rename to better reflect thenature of the research workdone at GDAIS.

Rename to better reflect thenature of the systems &services work done at GDAIS.

Rename to help distinguishfrom the services productionterminology.

12© Copyright 2004 General Dynamics Corporation

ManufactureManufactureInvestInvest SupportSupportDevelopDevelopGDAIS Value ChainGDAIS Value Chain

Program Performance, Quality and ImprovementProgram Performance, Quality and Improvement

Enterprise Business ProcessesEnterprise Business Processes

Integrated Systems & Services Realization ProcessesIntegrated Systems & Services Realization Processes

Enterprise Enabling ProcessesEnterprise Enabling Processes

Business Strategic PlanningBusiness Strategic PlanningBusiness Performance, Quality and ImprovementBusiness Performance, Quality and Improvement

Business DevelopmentBusiness Development

CommunicationsCommunications Human ResourcesHuman ResourcesContractsContracts Information TechnologyInformation TechnologyEnviron, Health & SafetyEnviron, Health & Safety Int’l BusinessInt’l Business -- Exp/ImpExp/Imp

EthicsEthics LegalLegalFacilities & Real EstateFacilities & Real Estate SecuritySecurityFinanceFinance Supply Chain MgmtSupply Chain Mgmt

TechnologyDevelopmentTechnology

Development Systems & ServicesDevelopment

Systems & ServicesDevelopment

ProductionProductionServicesServices

Framework Changes – ResearchProcess

• Reflects the scientific method typically applied inresearch applications

• Hypothesize-Experiment-Analyze

• Developed primarily by the team in Ann Arbor

13© Copyright 2004 General Dynamics Corporation

ManufactureManufactureInvestInvest SupportSupportDevelopDevelopGDAIS Value ChainGDAIS Value Chain

Program Performance, Quality and ImprovementProgram Performance, Quality and Improvement

Enterprise Business ProcessesEnterprise Business Processes

Integrated Systems & Services Realization ProcessesIntegrated Systems & Services Realization Processes

Enterprise Enabling ProcessesEnterprise Enabling Processes

Business Strategic PlanningBusiness Strategic PlanningBusiness Performance, Quality and ImprovementBusiness Performance, Quality and Improvement

Business DevelopmentBusiness Development

CommunicationsCommunications Human ResourcesHuman ResourcesContractsContracts Information TechnologyInformation TechnologyEnviron, Health & SafetyEnviron, Health & Safety Int’l BusinessInt’l Business -- Exp/ImpExp/Imp

EthicsEthics LegalLegalFacilities & Real EstateFacilities & Real Estate SecuritySecurityFinanceFinance Supply Chain MgmtSupply Chain Mgmt

TechnologyDevelopmentTechnology

Development Systems & ServicesDevelopment

Systems & ServicesDevelopment

ProductionProductionServicesServices

Framework Changes – SystemDevelopment

• SSD Policy 1 (System/Product Development)essentially unchanged, except nomenclaturechange from IPD to SSD

14© Copyright 2004 General Dynamics Corporation

ManufactureManufactureInvestInvest SupportSupportDevelopDevelopGDAIS Value ChainGDAIS Value Chain

Program Performance, Quality and ImprovementProgram Performance, Quality and Improvement

Enterprise Business ProcessesEnterprise Business Processes

Integrated Systems & Services Realization ProcessesIntegrated Systems & Services Realization Processes

Enterprise Enabling ProcessesEnterprise Enabling Processes

Business Strategic PlanningBusiness Strategic PlanningBusiness Performance, Quality and ImprovementBusiness Performance, Quality and Improvement

Business DevelopmentBusiness Development

CommunicationsCommunications Human ResourcesHuman ResourcesContractsContracts Information TechnologyInformation TechnologyEnviron, Health & SafetyEnviron, Health & Safety Int’l BusinessInt’l Business -- Exp/ImpExp/Imp

EthicsEthics LegalLegalFacilities & Real EstateFacilities & Real Estate SecuritySecurityFinanceFinance Supply Chain MgmtSupply Chain Mgmt

TechnologyDevelopmentTechnology

Development Systems & ServicesDevelopment

Systems & ServicesDevelopment

ProductionProductionServicesServices

Framework Changes – Services

• SSD Policy 2 (Service Development) created

• Services are typically defined during proposaldevelopment

• Nomenclature change from DCS to SRV

• Services area includes both product-relatedservices (SRV Policy 1) and providedservices (SRV Policy 2)

15© Copyright 2004 General Dynamics Corporation

Benefits & Lessons Learned

• Benefits• Common language• Enterprise focus• Reduced maintenance costs

• Lessons Learned• Need top-level support• Keep ownership with the functional organizations• Engage the experts from everywhere to define the new

processes, helps with ownership & buy-in• Ensure new processes are truly different• Account for all “hidden” costs – no change is free

© Copyright 2004 General Dynamics Corporation

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