AN EXHIBITOR

CASE STUDY

International oilfield services company, Expro, has exhibited

at SPE Offshore Europe (OE) since the 1970s and believes

it is a crucial event for generating both brand awareness

and sales.

The well flow management specialist also sees value in the

networking opportunities, technical presentations and market

intelligence gained from the event.

From a trade show perspective, we incorporated a

range of technical presentations to address the current

market environment as well as a client networking

reception. We also supported the new School’s

Programme; sponsoring, volunteering and hosting

pupils at our stand where they had the opportunity to

speak with our experts.

Expro undertakes a comprehensive communications campaign ahead

of and during the show which incorporates marketing, press

engagement, and digital media, including seeking coverage in the

show daily and advertising on the OE website.

The company also uses its presence on the trade show floor to meet

with key journalists and media contacts. In 2015, media coverage

from the event equated to approximately to £120,000 of equivalent

advertising value from news and features published during OE, and

£240,000 of content weighted editorial value.

In terms of sales, the company is progressing a number of leads

generated at the show and in 2015, implemented a new process for

managing leads which tracks them live via a CRM system.

Last year we experienced an increase in the quality of

attendees – particularly those with a clear goal in mind.

This leads to more meaningful conversations, whether

that’s an opportunity to discuss our products, a specific

technical challenge we can provide solutions for, or a

project we can collaborate on in future.

As a UK headquartered company that has grown

globally, OE remains one of our key global trade shows

in the calendar. The event offers a range of

opportunities and provides companies with the platform

to raise their profile in the industry and generate

business with new and existing clients.

To find out more about exhibiting at SPE

Offshore Europe and the benefits that it can

have for your business, please contact the

team:

Tel: +44 (0)20 8271 2142

Email: oe@reedexpo.co.uk