expression of interest for selection of a ... -...

Expression of Interest – Selection of Creative Agency, OSDA1 | P a g e

ODISHA SKILL DEVELOPMENT AUTHORITY (OSDA) NIYOJAN BHVAN, UNIT-III, BHUBANESWAR – 751001

EXPRESSION OF INTEREST FOR

SELECTION OF A CREATIVE AGENCY FOR BRANDING ACTIVITIES OF ODISHA SKILL DEVELOPMENT AUTHORITY

Date: 26th Sep’2017


Part I: General Terms and Conditions 1.1 Objective of Expression of Interest (EoI) The objective of this “Expression of Interest” is to shortlist and subsequently select a creative agency for undertaking and executing various branding activities for Odisha Skill Development Authority.

1.2 EoI Issuing Authority and Process This Expression of Interest (EOI) Notice is issued by the Director of Employment cum Chief Executive

Officer, Odisha Skill Development Authority (OSDA) who intends to short-list potential bidders in this

selection process. OSDA decision with regard to the short-listing of bidders through this EOI shall be

final and reserves the right to reject any or all the bids without assigning any reason thereof. Only short-

listed bidders will be issued Request for Proposal (RFP) for the assignment. The details of the contact

persons for the overall selection process are given below:

Activity Description

Assignment Selection of a Creative Agency

Name of the Client Odisha Skill Development Authority(OSDA)

Nodal Officer Contact

details

Chief Executive Officer

e-mail: [email protected]/[email protected]

Phone: 0674-2395460

Address

Chief Executive Officer, OSDA

NiyojanBhvan, Unit-III, BHUBANESWAR – 751001

e-mail: [email protected]/[email protected]

Phone: 0674-2395460

Selection Method EoI followed by RfP

Preparation of Proposal

Language Proposals shall be submitted in English language.

All correspondence exchange for the assignment shall be in English language.

Validity of the

proposal 120 days

Clarification The bidders were requested to send their Queries only through email to the

following email [email protected]/[email protected]

Eligibility

I. Bidder should have been in the business of creative design and creative

commercials for at least 5 years as on 31st March 2017.

II. Bidder should have turnover from activities related to creative work in

India averaging at least Rs. 5 Crores (Rupees Five Crores only)during

the past 3 financial years.

III. Bidder should have at least 8creative professional consisting of Art

Director/Visualizer. Graphic/Web Designer and Copy writersworking

with them.

IV. Bidder should not have been debarred/ blacklisted by any State

Government or Central Government or their instrumentalities. There

should not be any criminal case pending before any court of competent

jurisdiction.

mailto:[email protected]/[email protected]


Submission, Opening and Evaluation

Submission

The Firm must submit complete EoI (as per Annexures in all respects may

be submitted to OSDA through courier/ speed post/hand-delivery on or before

the date & time mentioned in the datasheet.

Last Date 3.00 PM on10.10.2017

Time period for the

assignment One Year from the date of issue of work order.

1.3 Tentative Calendar Of Event Under EoI Process:

S.No Mile Stone Tentative time line

01. Issue of EOI 26 Sep 2017

02. Last Date and Time for Submission of EOI 10 Oct 2017 at 3:00 PM

03. Opening of EOI 10 Oct 2017 at 4:00 PM

1.4 Availability of EoI Document EoI can be downloaded from the websites of www.empmissionodisha.gov.in as specified in this

document. The bidders are requested to examine all instructions, forms, terms, project requirements

and other details in the EoI documents. Failure to furnish complete information or submission of a

proposal not substantially responsive to the EoI documents in every respect will be at the bidder's risk

and may result in outright rejection of the proposal.

1.5 Venue and Deadline For Submission Of Proposal EOI, complete in all respect must be submitted to OSDA at the address specified. OSDA in exceptional

circumstances and at its discretion, may extend the deadline for submission of proposals by issuing an

addendum, which would be made available on the specified web site. The last date and time for

submission of the EOI through SPEED POST / REGISTERED POST/HAND (TENDER BOX) is 10thOct

2017up to 3.00 P.M at the specified address as given below:

Director of Employment cum Chief Executive Officer,

Odisha Skill Development Authority, 3rd Floor, Niyojan Bhavan, Unit-III,

Janpath, Bhubaneswar-751001

Note: Submission of EOI through Electronic Form or any other mode will not be entertained and out

rightly rejected.


Part II: Objective, Scope of the Assignment & Terms of Reference

2.1 About OSDA

2.1.1 Odisha Government accords highest priority to skill development. In an effort to bring convergence amongst the skill development programme implemented by various departments and to scale up the activities in the sector, both in qualitative and quantitative terms, a unified authority Odisha Skill Development Authority (OSDA) was formed in 2016. 2.1.2. Odisha Skill Development Authority (OSDA), an apex body with a primary objective of providing employable skills to 6.3 lakh youth by 2018-19. It guides, implements, coordinates and oversees all skill development programmes in the state to ensure quality skill training standards and sustained employability of trained youth, with the charter to provide outstanding skilled workforce comparable to the best in the world.

2.2 Objective of the Assignment

2.2.1 The Government of Odisha, through Odisha Skill Development Authority (OSDA) has been taking up various interventions to boost skill development in the State. OSDA has initiated and taken all possible steps to meet skilling targets as envisaged in the Chief Minister Employment Guarantee Programme and broader policy of the state from time to time. 2.2.2 The objective of the assignment is to create a communication strategy and execute it so that we are able to reach out to all stake holders like potential skill trainees, national level employees, skill development partners and other agencies. The overall idea is to showcase Odisha Skill Development Authority and its mission “Skilled-in-Odisha” as a global brand. 2.2.3. To strengthen the brand and rolling out the brand strategy, OSDA requires an agency to work as a creative agency for preparing various promotional materials. 2.2.4 The Communication Agency must demonstrate empathy for understanding of the larger canvas of skill development. It must view it as a human transformation imperative. It needs to look at the 5th, 8th, 10th class dropouts as its primary beneficiary and must respect them for who they are and who they could be. 2.3 Scope of work

2.3.1 The agency engaged by OSDA will be required to create designs for the use of the brand across various mediums, as per requirement of the OSDA during the period of contract. Interested bidders are encouraged to visit OSDA to understand the branding requirement of the OSDA.

2.3.2 The selected agency will provide the creative for the following items in line with the brand manual prepared by the Creative Agency Partner. The creative shall be used for print, television, online, outdoor and social media by OSDA. 2.3.3 The following represents the broad scope of the agency –

(a) Brand Strategy (b) Brand Manual (c) Three-year phased communication plan

-Skill Trainees -Society (Odia) -National level hi-quality employers


(d) Creative execution from time to time for assignment like-

Sl no Items Estimate no of creative/videos to be designed

(i) Designing of Brand manual for OSDA 01

(ii) Designing of Bilingual Corporate Brochure (24-32 pages)

01

(iii) Designing of Bilingual Quarterly Newsletter (8-12) 04

(iv) Designing of newspaper / Magazine

advertisements 20

(v) Designing of Brochures for events/ flyers/Leaflets 10

(vi) Designing of promotional hoardings 05

(vii) Designing of backdrops and Standees for Events 10

(viii) Designing of Media/Press Backdrop 02

(ix) Designing of Stall Panels 10

(x) Promotional Videos (Raw footages will be provided

by OSDA and the agency will be required to edit

the footages into a video with voiceover)

4

(xi) Creation of slideshow videos with voiceover

(walkthrough videos) 4

(xii) Creation of promotional advertisement for radio 4

(xiii) “Mobile First, Odia First” website UI design, content creation for portal of OSDA, primarily aimed at school students

Ongoing with 6 months iterations

(xiv) Present ideas, communication strategy and execution for proposed “World Skills Centre” in Skill City, Bhubaneswar to position it as a unique global skill destination at par with the best in the World.

Ongoing

2.3.4 The above approximate figures are derived from the anticipated requirement of the OSDA. The

numbers of creative required are only indicative and may increase or decrease according to the

actual requirements. In case the actual creative/videos is more than 10% of the estimated

figure as mentioned in the scope, the agency shall be compensated extra based on the unit

cost of the creative / videos quoted in the financial proposal.

2.3.5 The selected agency shall be expected to design envelope, invitation cards, standees and any

minor creative work as and when required without additional cost.

2.3.6 The selected agency is required to give expert advice on specifications to print/develop and

supervise the printing& production quality of all the artworks as per specification.

2.3.7 The selected agency is required to deploy one Client Relationship Manager with 5 years of

experience at Bhubaneswar for liasoning and understanding the requirement of the client. (CV

of the resource to be submitted as per the format prescribed in Annexure- E). The individual

should be embedded into the OSDA organization and co-located in its premises.

2.3.8 Team Leader/Art Director of the selected agency is required to travel to OSDA for develop

strategy/review in each quarter or as per the requirement during the assignment. OSDA will

reimburse the economy class return tickets and lodging & boarding as per actual subject to pre

approval by OSDA


Part III: Bidding Terms and Pre-Qualification Criteria

3.1 Eligibility Criteria The application is open to organizations having sound technical and financial capabilities of creating and executing various branding activities. The agencies will be selected through the process of technical evaluation of their performance in the past by a Selection Committee in accordance with the selection criteria laid down by OSDA.

3.2 Pre-Qualification Criteria The eligible bidders are required to full-fill the following eligibility criteria as specified below to

participate in the selection process:

i. The bidder must have completed 5 years in business from the date of incorporation on last

date of the submission of proposal.

ii. The Bidder must have 5 years of past experience in successfully implementation of

assignments in the field of branding activities for Central / State Govt organizations/

International Organizations

iii. The bidder must have an overall annual financial turnover equal to Rs. 5Crores in each of the

last three consecutive financial years.

iv. The bidder / members of the consortium should not have been blacklisted by Central / State

Govt. Institutions for any means of non-obligation.

v. Bidder should have minimum 8 creative professional consisting of Art Director/Visualizer.

Graphic/Web Designer and Copy writersworking with them. Bidder should be able to strategize

and execute in Odia Language. 3.3 Terms And Conditions Under EoI

3.3.1 This EoI is not an offer and is issued with no commitment. OSDA reserves the right to withdraw

the EoI and change or vary any part thereof at any stage and also reserves the right to disqualify any

bidder at any stage. 3.3.2 OSDA reserves the right to withdraw this EoI if it determines that such action is in the best

interest of the organisation.

3.3.3 Timing and sequence of events resulting from this EoI shall ultimately be determined by theOSDA. 3.3.4 No oral conversations or agreements with any official, agent, or employee of OSDA shall affect

or modify any terms of this EoI and any alleged oral agreement or arrangement made by a bidder with

any department, agency, official or employee of the OSDA shall be superseded by the definitive

agreement that results from this EoI process. 3.3.5 Neither the bidder nor any of the bidder’s representatives shall have any claims whatsoever

against OSDA or any of their respective officials, agents, or employees arising out of, or relating to this

EoI or these procedures (other than those arising under a definitive service agreement with the bidder

in accordance with the terms thereof).


3.3.6 Applicants, those are found to canvass, influence or attempt to influence in any manner the

qualification or selection process, by offering bribes or other illegal gratification, shall be disqualified

from the process at any stage. 3.3.7 Each applicant shall have to submit only one EOI as per the prescribed format.

3.4 Acknowledgment of Understanding of Terms By submitting a proposal, each bidder shall be deemed to acknowledge that it has carefully read all

sections of this EoI, including all forms, schedules and annexure hereto, and has fully informed and

agreed itself as to all existing terms, conditions and limitations. 3.6 Language Of Proposal The proposal and all correspondence and documents should be written in English.

3.7 Validity Of EoI EOI shall be remains valid for a period of 60 (Sixty Days) days from the date of opening of the EOI.The client will make its best efforts regarding finalization of the short-listing process within this period. 3.8 Response Requirements a. The response to the Pre-qualification requirements shall be prepared in accordance with the

eligibility criteria as specified in the EoI. b. Application must be direct, concise and complete in all respect. All information not directly relevant

to this EoI should be omitted. c. The response complete in all respect shall be sealed and super scribed “EOI for Selection of

Creative Agency for Odisha Skill Development Authority” on the top and addressedto Director

of Employment cum Chief Executive Officer, OSDA at the address specified in this document. d. The response should contain the required forms filled in appropriately along with other supportive

documents as specified in the EoI. It is mandatory that all pages of supportive documents must

have to be signed by the authorized signatory. e. EOI delivered in through other mode shall be treated as defective, invalid and out rightly rejected

3.9 Submission of Pre-Qualification The EOI should be submitted in the sealed envelope with the following details.

Part – I: (Covering Letter) a. Covering Letter from the Bidder as per the prescribed format (Annexure-I)

Part – II: (Details of the Organisation) a. This part must include a general background of the bidder’s organisation (limited to 400Words)

along with other details as per the format provided at (Annexure – II). Enclosethe self-attested

documents in support of the information provided. b. The bidder must also provide the financial details of their organisation as per format provided at

(Annexure –III). Enclose documentary evidence in support of the information provided. Part – III: (Relevant Project Experience and CV of Full time Staff)


a. The bidder must provide details of the (Client Organisation, nature and Scope of the

Assignment, Project Cost and Status) as per the format provided at (Annexure –IV). Enclose

documentary evidence in support of the information provided.Bidder must provide pictures, videos

and radio advertisement created by them in CD for evaluation. b. The bidder must also provide the relevant information of the Full time Staff member of the

organisation. (Annexure –V) 3.10 Evaluation of Expression of Interest. 'Expression of Interest’ will be evaluated as per the eligibility criteria specified in the EoI. The bidders

are required to submit all necessary documents in support of their eligibility to participate under this

selection process. Only shortlisted candidates based on the documentary evidence submitted alongwith

EoI will be shortlisted. OSDA shall evaluate the EOI for short listing taking into consideration of past

experience, Key professional staff qualification & experience and the financial strength of the bidder.

The detail break up for the criteria for evaluation for EOI will be as follows:

Sl. Technical Evaluation Criteria Marks

1 Experience in designing of communication strategy, execution, creative work for

Govt. / PSU / Private clients during last 3 financial years. (Proof to be enclosed)

(Minimum value of each contract should be Rs. 10 lakhs)

40

i. At least 5 engagements 20

ii. Each additional engagements will carry 4 marks 20

2 Quality of creative designs/ collaterals etc. prepared in previous assignments (As per

information submitted in CD) 30

3 No. of creative professionals (CV of each resource to be submitted as per the format

in Annexure- E) 30

i. At least 8 creative professionals consisting of Art Director/Visualizer.

Graphic/Web Designer and Copy writers. Each professional should have been

involved in brand campaigns for at least 3 clients of Govt. / PUS / Corporate.

15

ii. Addition of 3 creative professional of the above categories will get 2 additional

marks subject to a maximum of 10 marks. 15

TOTAL 100


Part IV: Response Formats (Annexure)

ANNEXURE- I

(COVERING LETTER) (IN BIDDER’S LETTER HEAD)

From

To The Director of Employment cum Chief Executive Officer Odisha Skill Development Authority 3rd Floor, Niyojan Bhawan, Unit- III, Janpath, Bhubaneswar - 751001

Sub: Expression of Interest for Selection of Creative Agency for Odisha Skill Development Authority

Sir, I submit herewith the Expression of Interest for Selection of Creative Agency for Odisha SkillDevelopment Authority, Odisha in accordance with your EoI dated 26.9.2017 as advertised on [Insert Date].

We attach hereto the response as required by the EoI, which constitutes our proposal.

The details of the Contact Person on behalf of the applicant are given below:

Name

Designation

Name of the Organisation and Address

Contact Details

Email

This is to declare that all the information and statements made in the proposal are true and correct. It

is understood that any misrepresentation of facts or figures contained in the proposal may lead to

disqualification of the agency for consideration for the said proposal.

Signature_____________________ (In the capacity

of: ________________________Authorized

signature for and on behalf of the agency


ANNEXURE- II

(DETAILS OF THE APPLICANT ORGANISATION) (IN BIDDER’S LETTER HEAD)

No Information Required To be filled in by

the Agency

1 Name of organization

2 Nature of the legal status in India

3 Legal status reference details

4 Nature of business in India

5 Date of Incorporation

6 Date of Commencement of Business

7 Address of the Registered Office in India

8 Type of Organisation (Govt. / Private)

9 Number of years for which the organization has done similar work

10 Number of Employees on rolls of the organization as on 01.04.2017 Full Time Part Time

11 PAN Number

12 GST Registration Number

Mandatory Supporting Documents: a) Certificate of Incorporation of the Bidder b) Copy of PAN Number c) Copy of Service Tax Registration Certification (if applicable) d) Copy of up to date IT Clearance Certificate for last two years e) Undertaking for not have been blacklisted by any Central / State Govt. Organisations during the recent past

Sign and Seal of the Authorised Representative Date: Place:


ANNEXURE – III

(To be furnished in a Separate Sheet)

FINANCIAL INFORMATION

Financial Year 2014-15 2015-16 2016-17

Financial Turn Over (in INRLakh)

Mandatory Supporting Documents: a. Auditor Certified financial statements for the Last three financial years; 2014-15, 2015-16, and 2016-17 (Please include only the duly sections on P&L, Revenue and the Assets, not the entire balance sheet.)



ANNEXURE – IV

PROJECT EXPERIENCE: (To be furnished in a separate sheet)

(Please provide information only for a project for which your firm was legally contracted by the

client as a corporate entity) In case of multiple assignment use separate sheets

Sl No Items Description

1 Project Name:

2 Project Location :

3 Project Cost :

4 Name of Client :

5 Start Date

(Month/Year):

6 Completion Date:

(Month/Year)

7 Name of Associated

Firm(s), if any:

10 Narrative Description of

Project:

11

Description of Actual

Services Provided by

the firm

12

Sample copies of

creative works

prepared during the

assignment

13 Approx. Value of

Services (INR):

Notes:

Supporting documents (Work Orders or agreements) should necessarily be submitted by the

bidderswithout which the submission shall not be considered for evaluation. A certificate from

Auditor certifying that the assignments are completed should be submitted.



ANNEXURE –V

FORMAT FOR CV KEY PERSONNEL: (To be furnished in a separate sheet)

CURRICULUM VITAE (CV) FOR KEY PROFESSIONAL STAFF

Sl No Items Description

Position

Name of Firm

Name of Expert [First] [Middle] [Surname]

Date of Birth DD/MM/YYYY

Nationality

Education

[Indicate college/university and otherspecialized

education of the resource,giving names of

institutions, degreesobtained, and year of

obtainment startingfrom the latest degree]

Employment record[Starting

with presentposition, list in

reverseorder every

employmentheld by staff

member sincegraduation]

Name of

Organization Position Held Duration

Details of tasks assigned

Relevant Projects

Undertaken

[Among the assignments in which the Staff has

beeninvolved, indicate the following information

for thoseassignments that best illustrate staff

capability tohandle thetasks assigned]

Name of assignment or project:

Year:

Location:

Client:

Project Cost:

Main project features:

Positions Held:

Activities Performed:

I, the undersigned, certify that to the best of my

knowledge and belief, this CV correctly describes

me, my qualifications, and my experience. I

understand that any wilful misstatement described

herein may lead to my disqualification or dismissal,

if engaged.

Signature

Date: [dd/mm/yyyy]

Name of Expert: