expovinis brasil 2014 - merchandising plan
DESCRIPTION
ExpoVinis Brasil 2014 - Merchandising PlanTRANSCRIPT
In April 2013 ExpoVinis Brasil put on the 17th edition of Latin America’s largestwine event, with 432 exhibitors from 11 countries and over 19,000 visitorsattending in three days.
This growing recognition of the winemaking market opens up new opportunities and excellent prospects to:
- Position your brand
- Prospect for new clients
- Launch new products
For these and other reasons, your company must not miss this long-awaitedevent to stand out from the competition. Associate your brand with a provenevent which is now backed by BTS Informa and Comexposium.
THE SHOW
2013's NUMBERS| EXHIBITORS
QUANTITY
BY REGION
2013's NUMBERS| VISITORS
19,000 + VISITORS
91% PROFESSIONALS
92% WOULD RETURN IN 2014
PARALLEL ACTIVITIES
Recognized as an important award on the wine market. Exhibitors atExpoVinis Brasil 2014 can enter their labels for the sought-after Top Ten.
Tastings are held by specialists in the sector, including sommeliers,journalists and wine-tasters from associations and tasting schools.
TOP TEN
Conducted by experts, the Premium Tastings add even more sparkle tothe event, providing tasting sessions with specialists, presenting theparticularities of the wines presented.
A true class which adds to knowledge of the wine world.
PREMIUM TASTING
A success in previous years, with more than R$ 40 million in immediateand future deals agreed, the business rounds are an opportunity to buildrelationships and create new opportunities, getting exhibitors and buyerstogether in an environment that is specially prepared for those who wantto do business.
ROUND TABLE
Trade shows are an ideal media platform for companies wanting to
launch products, build relationships, and – in particular – leverage sales.
Based on this premise, BTS Informa and Comexposium offers an extra
opportunity for exhibitors at ExpoVinis Brasil through merchandising.
There follows a description of the communications pieces that offer your
brand privileged exposure, as a way for your company to stand out at the
show.
This is your chance to set yourself apart from the competition and to
have an impact on decision makers in the sector, combining sampling
and visibility.
MERCHANDISING BENEFITS
Site banner
BEFORE THE SHOW
Promote your participation at the event, make use of this space and showcase your products and services.Insertion of a banner on the show’s website with a link to your company’s homepage, until the month the show is held.
Format: Random – dimensions to be decided.
Investment: € 1,950.00
YOUR BRAND
Logo on the online newsletter
BEFORE THE SHOW
Insertion of your logo on the online newsletter before and after the show. Email sent to the database of exhibitors and visitors.
Investment: € 1,600.00
YOUR BRAND
Format: To be decided, according to the quotas sold.
Delivered with credentials on entering the event, the badges shows your brand along its length.
An opportunity for constant exposure to visitors during the show.
Format: To be decided / 1 colorQuantity:20,000 units.
Badges
DURING THE SHOW
Investment: € 8,000.00
Exclusive quotaEXCLUSIVE QUOTA
Banner at the entrance to the exhibition center.
Size:2 m X 2 mQuantity: Exclusive quota
Welcome banner
DURING THE SHOW
Investment:
€ 2,500.00
YOUR BRAND
Sticker at the entrance to the exhibition center alongside the registration area
Size: 4.05 m X 3.60 m
Welcome sticker
DURING THE SHOW
Investment: € 2,600.00
YOUR BRAND
Banner (back and front) distributed as the client chooses.
Size: 2m X 2 mQuantity: 10 units available
Steer banner
DURING THE SHOW
Investment per banner: € 500.00
YOUR BRAND
Two-sized totem placed strategically at the show, with the exclusive artwork of the advertiser.High visibility throughout the event.
Size: 0.80 X 1.80 m
Quantity: 10 units
Steer totem
DURING THE SHOW
Investment per totem: € 650.00
YOUR BRAND
Right to distribute promotional material at the information desks. Reference point at the pavilion and direct contact with visitors.
Distribution of promotional material
DURING THE SHOW
Investment: € 2,150.00
Note• The client must provide the promotional material.• Availability for up to 4 advertisers.
Located at the entrance to the show.
Logo inserted with the location of the sponsor’s booth.
Event floor plan
DURING THE SHOW
YOUR BRAND
Size: 8 m X 2.70 m
Quantity: 10 units available
Investment: € 1,600.00
Banner (front and back) in the press room
Size: 1 m X 1.50 mQuantity: 1 unit available
Press room
DURING THE SHOW
Investment: € 1,100.00
YOUR BRAND
Placed at the exit, with an invitation to the next edition.
Thank you banner
DURING THE SHOW
YOUR BRAND
Investment € 1,000.00
Distributed to all visitors.
Event guide
DURING THE SHOW
Quantity: 19,000 unitsYOUR BRAND
Investment € 1,000.00
Two-sided totem at strategic places in the show, with the advertiser’s brand on the floor plan. Catches visitors’ attention because of its informative nature.
Format: 0.80 X 1.80 m.Quantity: 04 units.
Floor plan
DURING THE SHOW
Investment € 1,100.00
YOUR BRAND
Sponsor’s brand on staff t-shirts. First-contact visibility for visitors to the event.
Staff t-shirt
DURING THE SHOW
Investment: € 3,200.00
Shuttle
SPECIAL PROJECTS
Investment: € 6,400.00
Brand on the vans that shuttle visitors between the subway and exhibition center. Opportunity for visibility among visitors and also as external media on the city’s streets.
INCLUDES: Promoters handing out sponsor’s material
on arrival at the event
Magnets on all the vans with the logo
Uniform for all the shuttle staff with the sponsor’s logo
Quantity: Depending on visitor demand
YOUR BRAND
EXCLUSIVE QUOTA
SPECIAL PROJECTS
A Special room available for rent during the event, for one hour (including all of structuresuch as audio-visual, wine glasses, spittoons, ice, ice bucket, waiter service, maid, etc).Opportunity to show sponsor‘s products and invite its main clients for directed tastings.
The exhibitor can also personalizethe action using banners andother promotional materials.
Tasting room| Exhibitor
Investment: € 500.00
Notes:• The client/exhibitor must provide the promotional materials
• Availability for up to 12 advertisers, according the order of the time bought
Total Capacity: 30 people
The sponsor may include their logo inside andoutside the room, and launch their brand’sproducts.
Venue available near the entrance to the event.
VIP room
SPECIAL PROJECTS
Investment: € 16,000.00
CONTACT
For further information and payment options, please talk to:
Edson Niesluchowski Oliveira11 3598- [email protected]
www.expovinis.com.br