exporting is great: dit’s guide to overseas food & drink ...• the food and drink...

IFST Food Law Group event: 'Not as free trade as you thought …’

Tuesday 25th September 2018

Professor Paul BerrymanFood & Drink Sector Specialist

Exporting is Great: DIT’s guide to overseas food & drink markets

Document Classification: OFFICIAL

Introduction to Paul Berryman

2

Agri-Food Consultancy

DIT Food & Drink SpecialistDIT Agri-Tech Specialist

Berryman Food Science

Consultant for SGS Ltd

Technical Adviser to HFMA

Expert Witness

Academia

Visiting Professor of Food Science, University of Reading

Executive Board of AgriFood Training Partnership

Food Industry

CEO Leatherhead Food Research

Director of Research Leatherhead- Regulatory, Science & Market

Research- 1500 Food Industry Member

Companies

Food Enforcement

Head of Food Trading Standards

Public AnalystAgricultural AnalystPort Analyst


Summary

• The UK Food & Drink Market

• The DIT’s Food & Drink Team: • Exports• Foreign Investment• Innovation

• A focus on Exporting

• Case Studies

• Conclusions


4

The UK Food & Drink Market


5

The UK Food & Drink Market


DIT Food & Drink Team

Cover three key areas:

• Exports: DIT helps businesses export and grow into global markets

• Foreign Investment: DIT helps overseas companies locate and grow in the UK

• Innovation: DIT promotes R&D to improve competitiveness and market share.


DIT Food & Drink Team

Tony LambHead – Trade & Investment

Tel: 020 7215 8527Mobile: 07876 006 571

Richard BeamsHead – Exports

Tel: 020 7215 6159

Kate ShannonSector Manager Exports

(Asia)Mobile: 07876 006 627

Danny MasonTrade Campaigns Manager

Tel: 020 7215 5508Mobile: 07876 006 539

Peter BlawatUnit Executive Support

Tel: 020 7215 4719

Hazel QuashieHead – Inward Investment

Tel: 020 7215 4999Mobile: 07557 319 343

Dele OsunsamiProgramme Manager – Inward Investment

Tel: 020 7215 5378Mobile: 07584 268 577

Michelle GillenHead

Tel: 020 7215 8527Mobile: 07876 006 571

Richard

Tony

Hazel


DIT Food & Drink Specialists

Paul Martin Adrian MichaelName Prof Paul

BerrymanDr Martin Wickham

Adrian Walsh

Vacant

Expertise FDI, R&D

FDI, R&D

Exports -Drinks

Exports -Foods

Industry Experience Leatherhead Food Research,BFS,SGS.

ReactaBiotech, Carritech, LFR,IFR.

Diageo,Vinicon, GSK.


A focus on Exporting

• Leverage Government: to address barriers to trade and accelerate routes to market

• Advice: on tax, regulation, planning & finance. 2 Export Specialists from food & drink industry. International Trade Advisers (ITAs). Ongoing support.

• Introductions: to new overseas markets across the DIT network of embassies and consulates. Trade Missions & Shows.


10

Export Strategy launchedon 21st August 2018

Aim to increase UK total exports, as a proportion of GDP, to 35%.

Export Strategy 2018


7 Export High Value Campaigns (HVCs)

North America: USA, Canada

Latin America: Mexico, Brazil, Argentina, Chile, DominicanRepublic and Ecuador

W Europe: Germany, France, Ireland & Switzerland

Nordics: Norway, Sweden, Denmark, Iceland & Finland

India

China

UAE


Great.gov.uk

• Create a business profile: connect directly with international buyers

• Sell online overseas: DIT negotiates special deals for UK businesses from a wide range of marketplaces.

• Find export opportunities: database of overseas opportunities.


13

Example Export Opportunity


Agri-Tech Trade Mission to India


Key Considerations for Exporting

• Intellectual Property: make sure it is protected

• Market access: are your products allowed?

• Compliance: different safety, inspection & quarantine systems

• Registration: need to register products

• Labelling: any special requirements?

• Local Partner: for local language and market knowledge

• Documents: invoices, health certs, CoO


Exporting to Argentina

• Product Registration: need local importing agent to do this. Approx 6 months. INAL. $600.

• MERCOSUR: Economic bloc – Argentina, Brazil, Uruguay, Paraguay. Import duties.


Exporting to Brazil

• Product Registration: MAPA (Brazilian Ministry of Agriculture) & ANVISA (Brazilian Sanitary Surveillance Agency)

• Packaging: Authorisation for materials in contact with POAO - MAPA. ANVISA for food packaging

• Labelling: Product Identity & Quality (PIQ) standards. MAPA & ANVISA. Portuguese.

• Allergen & Lactose labelling: Now mandatory.

• Alcoholic Drinks: Spirits labelling. Fumigation cert for wooden boxes & pallets.


Exporting to Canada

• Safe Foods for Canadians Act: June 2018 – focus on safety and traceability. Adds to Food & Drugs Act and Food & Drug Regulations.

• New requirements for importers: Licensing, Preventative Control Plan (PCP), Traceability records.

• Labelling: SFCA and FDR requirements. Traceability focus.


Export Case Studies

Eat Natural: DIT London has helped healthy snack bar company Eat Natural export into over 40 markets through their export programmes.

“Being able to talk to my DIT Trade Adviser about our export plans is really useful. Adrian has a wealth of knowledge from his commercial background and it helps to look at plans with a fresh pair of eyes.”

- Claire Jackson, Export Business Development Manager, Eat Natural


Export Case Studies

Premier Foods: An insight-driven strategy has led to the creation of world exclusives in the Australian market including Mr Kipling Cranberry & Orange Liqueur Mince Pies.

Source: FDF

We've been able to unlock a number of opportunities for Mr Kipling and Cadbury cake ranges in the Australian market, leading …to an incredible 10% market share within only three years”

- Jette Andersen, MD – International, Premier Foods


Conclusions• The food and drink manufacturing industry is

the largest manufacturing industry in the UK

• DIT helps businesses export and grow intoglobal markets and assists overseascompanies to locate and grow in the UK

• Help with Exports is available via DIT Food &Drink Team, the DIT website and UK’s globalnetwork of Embassies & Consulates

• Food & Drink exports currently £22bn. Newexpors strategy aims to increase this further

• Different global markets have differentcustoms, practices and laws relating to foods

• Local partner recommended

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Contact Details

For further information about investing and innovating in UK Food & Drink Sector contact:

Professor Paul BerrymanFood & Drink Specialistwww.gov.uk/dit

Mobile email

+44 7500 918207 [email protected]

gov.uk/dit

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