EXPORT MARKETING

By Godavari Adal

Submitted to :- Prof. Nitin Agarwal

The Oxford University Press defines Export marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”

WORLDWIDE COMPETITION

One of the product categories in which global competition has been easy to track in U.S.is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization.

INDIAN

MEANING

R.L. Kramer defines “ export marketing involves export business with individuals, firms organizations and/or government entities in the countries”Export market is a systematic process to designing and delivering products to satisfy overseas customer and to achieve objective of the firm.

FEATURES OF EXPORT MARKETING Systematic process Customer focus Trade barriers Trading blocs Documentation Diverse customs and tradition International market research Spreading of risks Reputation

MOTIVATION FOR EXPORT MARKETING Rate of profit Sales and production stability Monopoly power Competition in domestic market Economic growth Government policies WTO

PROBLEMS FACED BY INDIAN EXPORTER Recession in the world markets Reduction in export incentives Competition from china Problem of production standards Problems of sea pirates attacks Problems of subsidies by developed

countries Documentation formalities

SUNRISE EXPORT

Horticulture products such as fruits and vegetables.

Green technology products such as wind turbines, electric cars, etc.

Dairy products Value added marine products Processed fruits and vegetable

products. Value added meat products ,etc.