expon 2011 - tom critchlow - seo hacks & apps
DESCRIPTION
Tom Critchlow palestrante do ExpOn 2011 fala sobre SEO hacks & appsTRANSCRIPT
SEO hacks &
apps@tomcritchlow
www.distilled.net
How To Deliver
Documents
Why
hack?
The world of startups is so
unpredictable that you need to
be able to modify your dreams
on the fly
“
Paul Graham
http://www.paulgraham.com/founders.html
The world of startups SEO is so
unpredictable that you need to
be able to modify your dreams
on the fly
“
Tom Critchlow Paul Graham
Just Do It
We thought that the most
important quality would be
intelligence. But as long as
you're over a certain threshold
of intelligence, what matters
most is determination.
“
Paul Graham
4 Weeks Is All It Takes
Hacks are agile, not powerful.
http://www.flickr.com/photos/jenny-
pics/5936084413/
How To Deliver
Documents
Inspiqati
on
YouTube Ranking Data
Google Local Research
How many KWs have image results?
Track +1s by URL:
http://dis.tl/bulkplusone
http://dis.tl/ehow-scraper
Social Content Analysis
Social Data
How To Deliver
Documents
Youq
fiqst
hack:
Docs
Unstructured data
Getting Started =importxml()
Google “importxml guide”
A Little Bit of HTML
Mmmm. Data!
Introducing Google Scripts
Now for the magic…
How To Deliver
Documents
Youq
second
hack:
Appengin
e
Deploy Code With One Click
A website I made in 30 mins
Bulk SEO Metrics Lookup
Backlink Scraper:
http://dis.tl/link-scraper
How To Deliver
Documents
Otheq
Options
Mozenda.com - No Technical Knowledge
Needed
http://www.seomoz.org/blog/keyword-research-tool
Smarsheet.com
How To Deliver
Documents
API
Galleqy
Alchemy API – all things text related
Topsy API – all things twitter related
Topsy API also does histograms
Authority Labs API – Bulk Rank Checking
Google Analytics API
Bonus: GA API -> Google Docshttp://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html
http://graph.facebook.com
BuiltWith API
SEMRUSH – Bonus BR Language Support
SEOmoz Link Data API
http://dis.tl/seomozgdocs
Programmeableweb: search engine for APIs
The Sky Is The Limit
http://www.flickr.com/photos/dougklemb
ara/3650026554/
Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate
about learning. Email me!