EXPLORING THE HYBRID Use Public & Private Cloud architecture for efficient Media Processing

Jeff Malkin, President | Encoding.com

WHAT IS VIDEO TRANSCODING?

2

• Enable multi-screen video playback

• Complex & expensive to scale and maintain

3

BENEFITS OF CLOUD MEDIA PROCESSING

• Real-time dynamic scale• Automated global workflow• Feature-rich agile platforms• SaaS financial model

4

CHALLENGES OF USING CLOUD

• Large file transfer• Security• Latency (for Live Transcoding)• Usage economics

5

SOLUTION: HYBRID CLOUD FOR MEDIA PROCESSING

6

HYBRID BENEFIT 1: MASSIVE AND SECURE FILES

• Keep raw, edit & mezzanine files local

• Lock premium content behind firewall

7

HYBRID BENEFIT 2: CLOUD ORCHESTRATION

• Cloud managed global compute resources

• Managed encoding software engines

• Dynamic workflow configuration

8

HYBRID BENEFIT 3: FLEXIBLE COST MODEL

• CAPEX: perpetual license, compute, storage

• OPEX: usage / subscription

9

10

CONCLUSION: HYBRID CLOUD FOR EFFECIENT MEDIA PROCESSING

• Cloud Scale• Managed SaaS• Best Economics

11

Thank you. Jeff Malkin | Jeff@encoding.comwww.encoding.com