Exploring GeodemographicsVisually

Aidan Slingsby, a.slingsby@city.ac.ukgiCentre, City University London

http://gicentre.org

Conclusion

• Geodemographics:– Convenient population groupings– But, large amount of variation within these

• Visual analysis– helps ‘unpick’ these classifiers, link to original

population data and study variability within• Useful for users of geodemographics

http://openaccess.city.ac.uk/437/