explaining ux with a glass of lemonade

Per Axbom — @axbom

Explaining UX with a glass of

lemonade

AMY MAX

AMY MAX

HA HA YOUCAN TRYDARLING...

AMY MAX

AMY MAX

I’LL HELPYOU...

COUSIN CAROL ARTISTIC ADAM

COFFEE WILL LEAVE A STAIN

LEMONADEWILL BOOST YOUR BRAIN!

1 MINUTE THIS WAY

1 dollar!

LEMONADE!

BOOST YOUR BRAINFOR 1 DOLLAR

LEMON-MAID

BOOST YOUR BRAINFOR 1 DOLLAR

LEMON-MAID

BOOST YOUR BRAINFOR 2 DOLLARS

LEMON-MAID

BOOST YOUR BRAINice 5 dollars!

WHAT THE LEMON-MAID TEAM DID• Understood negative stress

and the power of a stress-free environment

• Understood the power of habits (coffee) and using it to their advantage

• Attracted with copywriting, images and design

• Made clear signage to guide and direct people

• Created shareable items that helped others market the product

• Used psychological phenomenons to increase the perceived value of the product

• Listened to customers to continuously tweak and adapt product offerings based on customer behavior

15 YEARS LATER...

LEMON-AID

CEO

LEMON-AID

CEO Copywriter AD UX

LEMON-AID


Lean UX

LEMON-AID


Lean UX

”Experimentation and teamwork”

LEMON-AID


Lean UX

”Experimentation and teamwork”

keep an eye

on the goal

explaining ux with a glass of lemonade

Design