Name :- Pritiba B. Gohil

Roll No. :- 21

Course No. 8 - C :- The Cultural Studies

Presentation Topic :- Explain: ‘Popular Culture’

Enrolment No :- PG 14101016

M.A. English Semester - 2

Batch Year :- 2014 - 2016

Submitted to :-

Department of English

Maharaja Krishnakumarsinhji Bhavnagar University

Popular Culture

What is It ?

Is it Important Or Not ?

What Does it Say About Us ?

What is It ? :-

•Pop culture is the vernacular (people’s) culture that prevails in any given society.

•Popular Culture is also known as Pop Culture.

•Popular culture is the culture of Masses.

•Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.

What Is Popular Culture Or Definition :-

• Popular culture is the entirety of ideas, perspectives,

attitudes, memes, images, and other phenomena that are

within the mainstream of a given culture, especially

Western culture of the early to mid 20th century and the

emerging global mainstream of the late 20th and early

21st century.

• The general culture of a society, including ideas, music,

books, and the mass media, as opposed to high culture.

• The term “Pop Culture" became mainstream during the

1980's.

How is Pop Culture Determined ? :-

•By everyday interactions, needs and desires, the cultural “moments” that make up our everyday lives.

Who Influences Pop Culture ? :-

• In modern society, pop culture is influenced by the industries that disseminate cultural material.

• Film, television, news media, music, publishing, anime.

What Makes Pop Culture Unique ?

• It is constantly changing

• It is specific to time and place

Types Of Popular Culture Analysis :-

There are four main types of popular culture analysis like,

1. Production Analysis,

2. Textual Analysis,

3. Audience Analysis,

4. Historical Analysis. These analyses seek to get beneath the surface (denotative) meanings and examine more implicit (connotation) social meanings

Forms of Popular Culture :-

1. Music

2. Television

3. Sports

4. Toys

5. Comic Books

6. Film

7. Advertising

8. Fashion

9. Magazines

10. Cyber culture

Issues in Popular Culture :-

1. Race

2. Ethnicity

3. Gender

4. Sexuality

5. Cultural Imperialism

6. Censorship

Categories Of Pop Culture :-

• The most common pop culture categories are:

1. Entertainment (movies, music, TV),

2. Sports,

3. News (as in people/places in news),

4. Politics,

5. Fashion/Clothes

6. Technology.

1. Entertainment :-

Yeh Jawaani Hai Deewani

Goliyon Ki Raasleela:

Ram-Leela

Chennai Express

2. Sports :-

• Cricket

3. News :-

4. Politics :-

Barack Obama George W. BushNarendra Modi

5. Fashion And Clothes :-

6. Technology :-

Conclusion :-

• Each one of us has our own pop culture menu.

• Look at your apps, your bookmarks, your songs playlist, TV shows, movies: what you 're saying on your favourite social net.

• Smartphone today are the centre of our pop culture.