expert reviews can make a big difference to your ecommerce business

3
Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Expert Reviews can make a BIG Difference to your Ecommerce Business. There are numerous reasons why any ecommerce business hires a professional SEO company in India. And content optimization is perhaps the most distinguishing and distinctive factor of the inherent need. However, content is most times an expression that has the power to create or destroy a business’ clientele and/or popularity. The call-to-action on every business website may be different from the others. Purchase action is the most important objective of every ecommerce business. And in order to maximize purchase actions by users/customers; the target groups must find something compelling in the website to complete the intended call-to-action.

Upload: team-mango-media-private-limited

Post on 27-Jan-2015

103 views

Category:

Business


1 download

DESCRIPTION

There are numerous reasons why any ecommerce business hires a professional SEO company in India. And content optimization is perhaps the most distinguishing and distinctive factor of the inherent need.

TRANSCRIPT

Page 1: Expert Reviews can Make a BIG Difference to your Ecommerce Business

Copyright © 2014 Team Mango Media Private Limited. All rights reserved.

Expert Reviews can make a BIG Difference to yourEcommerce Business.

There are numerous reasons why any ecommerce business hires a professional SEO companyin India. And content optimization is perhaps the most distinguishing and distinctive factorof the inherent need. However, content is most times an expression that has the power tocreate or destroy a business’ clientele and/or popularity. The call-to-action on every businesswebsite may be different from the others. Purchase action is the most important objective ofevery ecommerce business. And in order to maximize purchase actions by users/customers;the target groups must find something compelling in the website to complete the intendedcall-to-action.

Page 2: Expert Reviews can Make a BIG Difference to your Ecommerce Business

Copyright © 2014 Team Mango Media Private Limited. All rights reserved.

Kind of Content Makes a Difference

While website design, layout and construction are undoubtedly important to createimpressions; there are other components that can weigh with more significance. This iswhere expert SEO services can deliver a difference. Content makes a lot of difference to anecommerce business. The products or services sold on the website can be a common factoracross ecommerce businesses of similar nature. But if a user or customer has to make apurchase from your website even when he has million others he can choose from; his actionis most often driven by your content marketing strategy.

Online content is of several kinds. A professional SEO company in India classifies content foran ecommerce business into 3 buckets: Expert Reviews, User Reviews and Branded Content.Studies across the globe throw focus and significance on expert reviews to maximize call-to-action. Here are some salient features to the need for expert reviews.

Page 3: Expert Reviews can Make a BIG Difference to your Ecommerce Business

Copyright © 2014 Team Mango Media Private Limited. All rights reserved.

1. A study by Nielson revealed the importance of expert reviews. This group of contentincreased familiarity, affinity to product or service and purchase consideration at least50 percent over user reviews and branded content. The study performed by Nielsoncovered 9 products including smartphones, child seats, digital cameras, auto insurance,new cars, video games, high end HDTV sets, dryers and electric toothbrush.

2. Expert reviews are predominantly third party content. Hence, customers and onlineshoppers believe in the credibility of unbiased assessment of a product or service overcompany generated content. Over 50 percent of shoppers said they did not trust thewebsite of the brand and over 61 percent suspected that user reviews are usually paidreviews.

3. Information value in expert reviews is believed to be higher than that of user reviewsand branded content. Experts have 360 degree on a product or service and hence canpresent facts as is.

Hiring expert SEO services can ensure a balanced presentation of expert reviews, userreviews and brand content in a way that an average user prefers them to be. Most high valueproducts need to be backed by heavy expert reviews so that there is maximum purchase

consideration.

Working with a successful SEO company in India can enable the development of an efficientcontent creation strategy that has a perfect balance of all components in the right

proportions to make them appeal to the intended target group.