expert interview - ryan joos on local seo link building
TRANSCRIPT
Successful SEO Strategy
Local Marketing Boot Camp
Search Queries in Google
Users
Your Site &Its Landing Pages
“Toledo Personal Injury Attorney”
COMPETITORS = 51-100
Onsite Optimization
What makes a good hook?
“Making the hook”
Onsite Optimization
-Title Tags
-H1’s, H2’s, H3’s, etc.
-in URL
-1000+ Words
-Content
-Keywords
Onsite Optimization
Tell Google WhatThis “Hook” is About
Like a Movie Cover
Objective:
My Hook URL: /toledo-personal-injury-lawyer/ H1: Toledo Personal Injury Lawyers Title Tag: Toledo Personal Injury Lawyer | Groth & Associates Word Count: 2000+
“Toledo Personal Injury Attorney”
Theirs
Ours
What Should I do?
#1: Content Expansion
More Hooks in More Waters
Keyword REsearch
How you select Your Waters
Screenshot from Moz Keyword Explorer
Screenshot from NeilPatel.com
Screenshot from Moz Keyword Explorer
“Toledo Car Accident Attorney”
Less Hooks = 11-50
#2: Link Building
Turn this
to this
But How?
Ranking Factors
h<p://backlinko.com/search-‐engine-‐ranking
Link Building Objective
“That’s a good hook.”-Other Fisherman (sites)
It’s like an Endorsement
Link Building Objective
“That’s a good hook.”-Captain Ahab
vs.
“That’s a good hook.”-Random Fisherman
Link Building Objective
Forbes.com
Is a better site than
randommom.com
Forbes.com
Screenshot from Moz Open Site Explorer
RandomMom.com
Ranking Factors
Screenshot from CognitiveSEO
Link Building campaigns
-SCHOLARSHIP
-Content Marketing
-GUEST BLOG POSTING
Scholarship
-Offer Scholarship ($1000)
-Make Scholarship Page
-Add Application Form
-Outreach
Scholarship Outreach
Content Marketing
-Create Piece of Content-SELECT AN Audience
-Infographic-Blog Post-Video-Tool
-Promote Like Crazy
Infographic Audience: -Mom bloggers Topic: -Internet Safety for Children Outreach: -Email bloggers ask them to share infographic. -Offer to write post Results: -60+ links
Blog Post Audience: -Mom bloggers Topic: -Internet children about disabilities Outreach: -Email bloggers ask them to share blog post -Offer to write post Results: -70+ links
Summary
Onsite Optimization“Make the Hook”
Content Expansion“More Hooks/More Waters”
Link Building“Better/Deeper Hooks”
Resources page
Resources
Moz on Page Grader
Moz Open Site Explorer
Moz Keyword Explorer