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www Expert Green Advice .com

a website where green consumerscheck out what national experts are saying

before making purchase decisions

061009

where green consumerswhere green consumers hear what green experts say hear what green experts say

so they can shop smartso they can shop smart

Why We Will Be Successful

• Founder Has 2 Past SuccessesFounder Has 2 Past Successes

• Team Knows Market and Lives LifestyleTeam Knows Market and Lives Lifestyle

• Famous Experts Already Lined UpFamous Experts Already Lined Up

• Small Investment + Fast BreakevenSmall Investment + Fast Breakeven

• Socially & Politically CorrectSocially & Politically Correct

• Right For This EconomyRight For This Economy

Solving A Consumer Need

Consumers need reliable information.

SOLUTION

On our site consumers hear interviews

of famous green product experts

before purchasing.

Steps Green Consumers Take

Step #4 Step #4 Purchase Purchase Info & Info & ProductsProducts

Step #3 Step #3 Hear ExpertsHear Experts

Step #2 Step #2 Register FreeRegister FreeTo ListenTo Listen

Step #1 Step #1 ReceiveReceiveInvitationInvitationto Webcastto Webcast

Size Of Green Market100 million international 100 million international

consumersconsumers

are looking to US companies forare looking to US companies for

““green products”green products”

Source: US News & World Report, GAIAMSource: US News & World Report, GAIAM

US consumers spentUS consumers spent

$300 B on$300 B on

green products green products

Sectors We Focus On

Expert Talks --------> Instant Product SalesExpert Talks --------> Instant Product Sales

• Health & Personal GrowthHealth & Personal Growth $ 118 B$ 118 B

• Eco-TourismEco-Tourism $ 24 B$ 24 B

• Home Products & Apparel Home Products & Apparel $ 10 B$ 10 B

TotalTotal $ 152 B$ 152 B

Source: 2007 US News & World Report, GAIAM.Source: 2007 US News & World Report, GAIAM.

Experts For First Year

• Dr. Andrew Weil - est. rev. $24 Million onlineDr. Andrew Weil - est. rev. $24 Million online

• Dr. Deepak Chopra - up to 1 MM on listDr. Deepak Chopra - up to 1 MM on list

• Dr. Neal Barnard - PCRM with 10,000 medical membersDr. Neal Barnard - PCRM with 10,000 medical members

• Dr. Dean Ornish - leading natural doctor, authorDr. Dean Ornish - leading natural doctor, author

• Richard Schulz - famous herbalist; up to 1 MM on listRichard Schulz - famous herbalist; up to 1 MM on list

• Stephan Rechtschaffen - Omega Institute; Stephan Rechtschaffen - Omega Institute;

up to 500,000 on listup to 500,000 on list

• Dr. Joe Mercola - health author; up to 1 MM on listDr. Joe Mercola - health author; up to 1 MM on list

• Gary Null - radio host, author; up to 1 MM on listGary Null - radio host, author; up to 1 MM on list

• Daryl Hannah, Woody Harrelson - green advocatesDaryl Hannah, Woody Harrelson - green advocates

Leverage Internet Via Viral MarketingLeverage Internet Via Viral Marketing

• Affiliates with listsAffiliates with lists

• Members referring friendsMembers referring friends

• BlogsBlogs

• Social NetworksSocial Networks

• Google Search AdsGoogle Search Ads

How We Attract Listeners

3,0003,000Listen & Purchase Listen & Purchase Info or ProductsInfo or Products

Our Sales Pyramid

47,00047,000Listen & Tell FriendsListen & Tell Friends

To Join Site To Join Site

50,000 Webcast Listeners

Market Entry

• Earn Profits selling on webcasts and through search ads.

Market Expansion • Earn Additional Profits selling products

discussed by experts in interviews.

Our Growth Phases

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

Yr 1 Yr 2 Yr 3 Yr 4

SALESPROFITS

Graph Of Projections

400,000 Members By Year 4400,000 Members By Year 4

Use Of Proceeds

5 Month Operating Budget For First Webcast5 Month Operating Budget For First Webcast

• Platform vendorsPlatform vendors• Pay Per Click AdsPay Per Click Ads• InterviewerInterviewer• Manager, Producer, Coordinators, Payroll Manager, Producer, Coordinators, Payroll TaxesTaxes• Website & SEM ConsultantWebsite & SEM Consultant• Legal / AccountingLegal / Accounting• Misc & ContingencyMisc & Contingency

Total $ Total $ 100,000100,000

TEAM• FOUNDER - Mark Perlmutter - 37 years FOUNDER - Mark Perlmutter - 37 years living green lifestyle, knows experts, two living green lifestyle, knows experts, two ”test” webcasts; will get famous experts & ”test” webcasts; will get famous experts & train team.train team.

• MANAGER - Pam Neil - managed teams MANAGER - Pam Neil - managed teams building Fortune 500 software + websites, building Fortune 500 software + websites, business coach, lives green lifestyle, business coach, lives green lifestyle, will manage daily operations.will manage daily operations.

• WEB CONSULTANT - Sam Rosen - guarantees WEB CONSULTANT - Sam Rosen - guarantees revenue results. Recently produced $12 MM revenue results. Recently produced $12 MM in online sales using forums, blogs & in online sales using forums, blogs & social networks.social networks.

• ADVISOR - Amro Albanna - CEO public ADVISOR - Amro Albanna - CEO public company, sold two startups, will advise company, sold two startups, will advise company on exits & acquisitions.company on exits & acquisitions.

•UA McGuire TemplateUA McGuire Template

Conclusion

• Proven ModelProven Model

• Proven TeamProven Team

• Green Market Expanding -- Even In This EconomyGreen Market Expanding -- Even In This Economy

• Consumers Need ThisConsumers Need This

• $100,000 funds this GREAT opportunity$100,000 funds this GREAT opportunity

Exit - Profit Sharing

• Investor receives 100% Return of Capital.• Then 50 / 50 profit split with management.• Year 4 Investor profit share is $ 2.5 MM.

4 Year Investor Return exceeds 20X.4 Year Investor Return exceeds 20X.

******

Contact Mark PerlmutterContact Mark PerlmutterMark@ExpertGreenAdvice.com

619-962-8400619-962-8400