experiential marketing campaign - color my life
TRANSCRIPT
![Page 1: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/1.jpg)
Experiential Marketing Campaign
![Page 2: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/2.jpg)
An impeccable campaign by Redwing solution ‘Color My Life’, a Mastercard and PayUMoney initiative. The USP of the
campaign was its innovative association with a social cause .
In order to generate the engagement, the campaign was mainly designed for Street Children.
Campaign USP
![Page 3: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/3.jpg)
Objective
• Promoting benefits and encouraging the use of Mastercard by Parents for paying the school fee
• Building a strong relationship to promote the payment gateway solution provided by PayUMoney for schools
• PayUMoney, a partner of Mastercard, is a unique payment gateway which offers schools to build various modules for receiving payment and for invoicing purpose. Hence, encouraging the platform usage.
![Page 4: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/4.jpg)
Why This Campaign ??
The purpose of the campaign required active participation not only by schools
but also by the parents .
![Page 5: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/5.jpg)
Target reach
![Page 6: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/6.jpg)
Engagement Snapshot
•An online Art Competition, including both painting and photography, was organized for the students of various participating schools.
•All the students had to do was to enroll themselves online and had to submit a fee of just Rs. 100.
•School students participated in the painting and photography competition and the best art pieces were loaded online.
•This competition was then followed by an exhibition (cum sale) of the top 50 Art pieces.
•The money generated by this campaign was then donated to Dr. Kiran Bedi’s NGO, India Vision Foundation which is based out in New Delhi.
•Thus, a campaign which was involved kids and was for the kids. This campaign was also a huge success and Redwing Solutions bagged a lot of appreciation for this initiative.
![Page 7: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/7.jpg)
COLOR MY LIFE – CREATIVE SHOWCASE
![Page 8: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/8.jpg)
Color My Life – Web site
![Page 9: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/9.jpg)
Color My Life – Promotion Creatives
![Page 10: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/10.jpg)
Color My Life – Brochure Creatives
![Page 11: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/11.jpg)
![Page 12: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/12.jpg)
![Page 13: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/13.jpg)
Art Pieces by Participants
![Page 14: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/14.jpg)
Art Pieces by Participants
![Page 15: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/15.jpg)
![Page 16: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/16.jpg)
End to End DeliverableRedwing Solutions managed end to end solution
for the campaign which included :
![Page 17: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/17.jpg)
Success Story
• Participation by 150 schools
• Reach of 10,000 plus Parents
• Active participation from 5000 + parents and students
• Effective brand promotion
• Co promotion with Hindustan Times helped the event success
![Page 18: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/18.jpg)
Golden Memories of the Event
![Page 19: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/19.jpg)
![Page 20: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/20.jpg)
![Page 21: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/21.jpg)
![Page 22: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/22.jpg)
At Redwing, we believe to create an experiential marketing niche in the digital space and we continuously build upon
this and deliver what we believe in.
![Page 23: Experiential Marketing Campaign - Color My Life](https://reader031.vdocuments.mx/reader031/viewer/2022021918/589c567a1a28abc4358b4c15/html5/thumbnails/23.jpg)
THANK YOU !