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professionalbeautyassociation
E X P E R I E N C EMAXIMUMPROFITSISSE LONG BEACH 2018
Exhibitor Prospectus
JANUARY 27 - 29, 2018LONG BEACH CONVENTION CENTER | LONG BEACH, CA
PROBEAUTY.ORG/ISSE
EXPERIENCE THE B IGGEST AND BEST BEAUTY EXPO ON THE WEST COAST
HAIR BY 2016 NAHA WINNER AMMON CARVER STUDIO
EXHIBIT AT THE BIGGESTAND BEST BEAUTY EXPOON THE WEST COAST!
More than 35,000 beautyprofessionals attend ISSE Long Beach everyyear to purchase the hottest brands fortheir salons/spas, discover trends and learnnew techniques from the industry’s leadingexhibitors, platform artists and educators.
AZ
CA
NV
FL
NY
TX
THE MARKET
ISSE ATTENDEE PROFILE
THEY COME TO...
THEY WANT TO SEE...
55%
Stylists/ Colorists
13%
Salon/SpaOwners/Managers
13%
Students
7.5% Makeup Artists/Estheticians
6% Nail Technicians
4% School Owners/ Instructors
1% Other
Education/Training 71%
Hair care/tools 69%
Hair color 56%
Cosmetics 41%
Skincare 37%
Hair Extensions/Wigs 35%
Apparel 30%
Nail Care/Tools 23%
Spa Products 21%
Publications 15%
Equipment/Furniture 14%
Sundries 8%
Tanning 7%
Business SoftwareTechnology
20%
Purchase Products,
Attend Classes,
& Identify New Trends 85%
ISSE at tendees come from all over the countr y,with the highest at tendee count from: CA, NY, AZ, FL, TX.
POWERFUL STRATEGIC MARKETINGWe reach licensed beauty professionals with buying power. Our marketing campaign attractsmillions of active professionals through a targeted direct mail, print, digital, dedicated editorial, PR outreach, influencer and social media campaign.
• A direct mail campaign targeting over 300,000 licensed professionals
• An email campaign with over 700,000 impressions
• A comprehensive print and digital campaign in leading beauty professional publications, including:
ISSE Long Beach 2017 featured some of the industry’s leading manufacturers, including:
Over 150 educational classes were offered at ISSE Long Beach 2017 in hair, nails, skin and business; including a line-up of hands-on hair and nail classespresented by notable beauty professionals and brands, including: ISSE marketing and promotional
opportunities are available onlyto ISSE Long Beach exhibitors.
Visit probeauty.org/isse to viewthe Sales & Sponsorship Brochure,
or contact our sales team,to learn how you can expand
your show reach!
With a combined reach of over 9 million, ISSE influencers for 2017 included:
American Salon
Beaut y Launchpad
Behind the Chair
DaySpa
Este t ica USA
Hairbrained
Modern Salon
NailPro
Nails
Guy Tang
Miss Fame
Alyssa Marie Hair Artistry
Kristen Leanne
Shelley Gregory
Donald Godfrey
Rebecca Taylor
Jenny Strebe
Larisa Love
Lo Wheeler
And more!
Amika
ARROJO
Bellami Hair
Brazilian Professional
Conair
Gelish
Hairbrained
Halo Couture
Hat tori Hanzo Shears
L’Anza
Mar tin Parsons
Moroccanoil
Olaplex
Orly
Pravana
Pulp Riot
Redken
Rusk
Salon Centric
Sam Villa Professional
Satin Smooth
Sexy Hair
Sunlights Balayage
Sweis, Inc
Uberliss
Vidal Sassoon
Wahl Clipper Corp.
Young Nails
Zenagen
And many more!
Andis
Candy Shaw
Charlie Price
Chrystofer Benson
CoCre8 - John Simpson& Christopher Dove
George Alderete
Hair Lab Detroit - Lauren Moser & Rodrick Samuels
Hattori Hanzo
Inspiring Champions
Jason Backe
L’Anza
Larry Curtis
Lisa Yamasaki
Major League Barber
Martin Parsons
Mike Karg
Nick Arrojo
Nina Kovner
Pravana
Sam Villa
Sassoon Academy with Mark Hayes
Satin Smooth
Sexy Hair
Shannon King
Sherry Ratay
Tabatha Coffey
Ted Gibson
Ryan Teal
Wahl Clipper
And many more!
OUR 2017 PRINT AND DIGITAL CAMPAIGN INCLUDED:
INFLUENCER CAMPAIGN
GLOBAL MANUFACTURERS
EDUCATION FOR EVERYONE INTERESTED IN EVENT SPONSORSHIP
OPPORTUNITIES?
OVER 90%
of at tendees wouldrecommend ISSE toa friend/colleague
WHY EXHIBIT AT ISSE LONG BEACH?
BOOTH INFO
• Kick off 2018 at the biggest and best professional-only beauty show on the West Coast
• Connect your brand and products with more than 35,000 licensed professionals with buying power
• Have face-to-face interactions with national and international beauty professionals
• Reach new or existing customers who want personal attention
• 300 lbs. of drayage at no charge
• Pipe and drape
• Standard carpet
• One (1) 8’ draped table and two chairs
• One (1) ID sign
• One (1) Wastebasket
• Five (5) exhibitor badges
• Number of booths requested
• Number of years in the show
• Education/classroom participation
• Professional display design
Each 10’ x 10’ booth rental includes:
The following are areas of consideration in assigning booth space:In addition, space allocationwill be considered basedon availability.
All companies interested in exhibiting at ISSE Long Beach are required tobe a member of the Professional Beauty Association (PBA). For more informationon membership please visit probeauty.org/membership.
Each 10’ x 10’ booth = 100 sq f t interior booth $26 PER SQ. FT.
Corner booth ADDITIONAL $300 PER CORNER
PRICING
PBA Membership Advances Our Industry. Join Today!
SPACE ASSIGNMENT
Trisha Thiede800.468.2274 x3432(480.455.3432)[email protected]
Toni Davis800.468.2274 x3443(480.455.3443)[email protected]
RESERVE YOUR BOOTH TODAY