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professional beauty association EXPERIENCE MAXIMUM PROFITS ISSE LONG BEACH 2018 Exhibir Prospectus JANUARY 27 - 29, 2018 LONG BEACH CONVENTION CENTER | LONG BEACH, CA PROBEAUTY.ORG/ISSE EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST HAIR BY 2016 NAHA WINNER AMMON CARVER STUDIO

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professionalbeautyassociation

E X P E R I E N C EMAXIMUMPROFITSISSE LONG BEACH 2018

Exhibitor Prospectus

JANUARY 27 - 29, 2018LONG BEACH CONVENTION CENTER | LONG BEACH, CA

PROBEAUTY.ORG/ISSE

EXPERIENCE THE B IGGEST AND BEST BEAUTY EXPO ON THE WEST COAST

HAIR BY 2016 NAHA WINNER AMMON CARVER STUDIO

EXHIBIT AT THE BIGGESTAND BEST BEAUTY EXPOON THE WEST COAST!

More than 35,000 beautyprofessionals attend ISSE Long Beach everyyear to purchase the hottest brands fortheir salons/spas, discover trends and learnnew techniques from the industry’s leadingexhibitors, platform artists and educators.

AZ

CA

NV

FL

NY

TX

THE MARKET

ISSE ATTENDEE PROFILE

THEY COME TO...

THEY WANT TO SEE...

55%

Stylists/ Colorists

13%

Salon/SpaOwners/Managers

13%

Students

7.5% Makeup Artists/Estheticians

6% Nail Technicians

4% School Owners/ Instructors

1% Other

Education/Training 71%

Hair care/tools 69%

Hair color 56%

Cosmetics 41%

Skincare 37%

Hair Extensions/Wigs 35%

Apparel 30%

Nail Care/Tools 23%

Spa Products 21%

Publications 15%

Equipment/Furniture 14%

Sundries 8%

Tanning 7%

Business SoftwareTechnology

20%

Purchase Products,

Attend Classes,

& Identify New Trends 85%

ISSE at tendees come from all over the countr y,with the highest at tendee count from: CA, NY, AZ, FL, TX.

POWERFUL STRATEGIC MARKETINGWe reach licensed beauty professionals with buying power. Our marketing campaign attractsmillions of active professionals through a targeted direct mail, print, digital, dedicated editorial, PR outreach, influencer and social media campaign.

• A direct mail campaign targeting over 300,000 licensed professionals

• An email campaign with over 700,000 impressions

• A comprehensive print and digital campaign in leading beauty professional publications, including:

ISSE Long Beach 2017 featured some of the industry’s leading manufacturers, including:

Over 150 educational classes were offered at ISSE Long Beach 2017 in hair, nails, skin and business; including a line-up of hands-on hair and nail classespresented by notable beauty professionals and brands, including: ISSE marketing and promotional

opportunities are available onlyto ISSE Long Beach exhibitors.

Visit probeauty.org/isse to viewthe Sales & Sponsorship Brochure,

or contact our sales team,to learn how you can expand

your show reach!

With a combined reach of over 9 million, ISSE influencers for 2017 included:

American Salon

Beaut y Launchpad

Behind the Chair

DaySpa

Este t ica USA

Hairbrained

Modern Salon

NailPro

Nails

Guy Tang

Miss Fame

Alyssa Marie Hair Artistry

Kristen Leanne

Shelley Gregory

Donald Godfrey

Rebecca Taylor

Jenny Strebe

Larisa Love

Lo Wheeler

And more!

Amika

ARROJO

Bellami Hair

Brazilian Professional

Conair

Gelish

Hairbrained

Halo Couture

Hat tori Hanzo Shears

L’Anza

Mar tin Parsons

Moroccanoil

Olaplex

Orly

Pravana

Pulp Riot

Redken

Rusk

Salon Centric

Sam Villa Professional

Satin Smooth

Sexy Hair

Sunlights Balayage

Sweis, Inc

Uberliss

Vidal Sassoon

Wahl Clipper Corp.

Young Nails

Zenagen

And many more!

Andis

Candy Shaw

Charlie Price

Chrystofer Benson

CoCre8 - John Simpson& Christopher Dove

George Alderete

Hair Lab Detroit - Lauren Moser & Rodrick Samuels

Hattori Hanzo

Inspiring Champions

Jason Backe

L’Anza

Larry Curtis

Lisa Yamasaki

Major League Barber

Martin Parsons

Mike Karg

Nick Arrojo

Nina Kovner

Pravana

Sam Villa

Sassoon Academy with Mark Hayes

Satin Smooth

Sexy Hair

Shannon King

Sherry Ratay

Tabatha Coffey

Ted Gibson

Ryan Teal

Wahl Clipper

And many more!

OUR 2017 PRINT AND DIGITAL CAMPAIGN INCLUDED:

INFLUENCER CAMPAIGN

GLOBAL MANUFACTURERS

EDUCATION FOR EVERYONE INTERESTED IN EVENT SPONSORSHIP

OPPORTUNITIES?

OVER 90%

of at tendees wouldrecommend ISSE toa friend/colleague

WHY EXHIBIT AT ISSE LONG BEACH?

BOOTH INFO

• Kick off 2018 at the biggest and best professional-only beauty show on the West Coast

• Connect your brand and products with more than 35,000 licensed professionals with buying power

• Have face-to-face interactions with national and international beauty professionals

• Reach new or existing customers who want personal attention

• 300 lbs. of drayage at no charge

• Pipe and drape

• Standard carpet

• One (1) 8’ draped table and two chairs

• One (1) ID sign

• One (1) Wastebasket

• Five (5) exhibitor badges

• Number of booths requested

• Number of years in the show

• Education/classroom participation

• Professional display design

Each 10’ x 10’ booth rental includes:

The following are areas of consideration in assigning booth space:In addition, space allocationwill be considered basedon availability.

All companies interested in exhibiting at ISSE Long Beach are required tobe a member of the Professional Beauty Association (PBA). For more informationon membership please visit probeauty.org/membership.

Each 10’ x 10’ booth = 100 sq f t interior booth $26 PER SQ. FT.

Corner booth ADDITIONAL $300 PER CORNER

PRICING

PBA Membership Advances Our Industry. Join Today!

SPACE ASSIGNMENT

Trisha Thiede800.468.2274 x3432(480.455.3432)[email protected]

Toni Davis800.468.2274 x3443(480.455.3443)[email protected]

RESERVE YOUR BOOTH TODAY