Experience Marketing 2016: Passion Project

Jordan MatteriExperience Marketing 2016: Passion Project

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The ValuePortable WHE experienceIncrease exposureConnect with conciergeExclusive concierge WHE tasting

Updated Pouring ExperienceSignageWine List and Tasting Experience InformationFresh PamphletPortable WHE ViewConcierge Days

Increase ExposureIncrease Return

A Notch Above

Qualifying our Trade Guests

Types of TR GuestsDiscoverersExperiencedRating SeekersEnjoyment SeekersWine Club MembersGallo Deniers

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What are we educating them on? What are we thanking them for? Why are they here? Why did the sales rep feel it is necessary to send them here? What is not answered:

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