experience
DESCRIPTION
TRANSCRIPT
Experience in the room......
on the use of social media
Case studies
• ECDPM.org – Blog for EU-ACP policy dialogue. Well read and many contributions – as this was a requirement for participation.
• KIT.nl – Twitter and facebook are used to promote content of portals. Issues include identity and measurement.
Conclusions of whole group
• Need to know tools
• Pace of change choosing the opportunities
• Organisational Strategy to new tools
• Measurement of success
• Managing reputation
• Changing roles – interactive libraries
Main issues in groups
• Rapid transition from simple use to complexity• Many have played before planning• Blogs, Facebook, Twitter are just channels• Targetting use of tools for different audiences• Digital natives – new users (but how appropriate
is twitter for promoting serious research outputs.)
• How do we deal with social media sceptics?
Within the organisation
• Lack of social media strategy• Are twitter policies feasible for organisations?• Bosses want us there but what should we say• Twitter and facebook for library –
organisation/library/individual how do you approach• Serving internal customers – does twitter help?• Can we automate internal services with these tools?• Need for guidance on use – ensure quality• Use for promoting new titles and timed discussions
Perceptions
• Personal vs institutional accounts on twitter (why not a rabbit instead?)
• ISS Twitter experience e.g. Twitter brings visitors to PDFs
• Rector of ISS refused to go on TV and chose Radio because only 40seconds on TV 30mins on radio. But if you want the audience you need soundbites.
• Researchers say how can you say anything important in 120 characters!
• Identity on facebook and twitter – many mixtures personal and professional use.
• Facebook in Asian countries Twitter in US and europe• Responsibilities
Library persective
• Increase in online interactive element
• Allowing tagging, review and comment on catalogue. (amazon model) may be relevant for certain audiences
• New staff and identities - Robot rabbit to do tweeting
Diverse Uses for the new media
• News
• CMS
• Broadcasting
• Communicating with students and prospective present and past.
• Marketing and awareness
Fears
• Run out of control – Twitter and facebook can be problematic for reputation
• Corporate fears – projects go ”under the radar”
• Need for new structure to deal with difficult questions raised in these media.
Strategy
• Move fast – experimentdon’t start next month!
• We are moving to responsive strategies
• We can’t manage but we can steer the discussion
Measurement
• Which are good monitoring tools?
• Experience in general
• Twitter is quality not just quantity, who follows, who retweets NORAD example.
Linking services
• E.g. Delicious providing feeds into twitter
• Can we semi-automate
• Can we use mashups
Example Tools
• Blip TV
• Flipboard – iPAD
• Twubs – website
• Socialmention - analysis
Example - Flipboard
• Takes twitter accounts and displays
• Read through tweets as newspaper
• Tweet is shown on the top
• Then Flipboard goes to website retreives beginning of article and find picture then links to the website.
• Tweets are put in more attractive formats
• Wordpress has plugin for example