Group 1

Expansion Strategies of STARBUCKS

ABHINAV JAIN 2015002DAMINI GOYAL 2015018RICHA FOTEDAR 2015021HARNOOR SAHNI 2015022KAUSTABUH PHANI 2015027MOHIT RAJURKAR 2015030VISHESH SRIVASTAVA 2015061

Current CEO: Howard Schultz

Starbucks: A success

• The Starbucks Corporation is the largest coffee house company in the world.

• It operates 23,132 locations worldwide.• Starbucks’ share rose to 70% and EPS

by 100 times in it’s first year of public offering in 1992.

• Net revenue of Starbucks in 2014 accounted to US$ 16.447 billion

Growth in number of stores

Strategic Plans: Past & Future

Ordering made simple with Online order @Starbucks!

Ventures to new segments

Why should Starbucks be limited to Coffee Houses?

Let the music begin!!!

Who doesn’t like free internet?

& Free Music!

How about Coffee with

books?

Tweet-a-coffee campaign

Joint Ventures

International Joint Ventures on the rise

Local Menu Offerings

Serving to Culture

• Starbucks adopts to culture & people.

• Starbucks in China are larger than their American counterparts.

• Indian Starbucks have softer chairs where patrons can linger and socialize.

The End