expansion alliance asia
TRANSCRIPT
THE RUSSELSMITH
CORPORATE EXPANSION
PROJECT & RETAINING
CORPORATE CORE VALUES
RusselSmith Corporate Expansion Project
Brief
Going Multinational
Target Markets
Business Development
Business Structure
CONTENTS
Strategic Alliance and our Core Values
Strategic Alliance
The RusselSmith Core Values
Final Note
To date, RusselSmith has experienced constant employee
growth, year after year, which has impacted positively on
the efficiency and effectiveness of the organization. The
group has also achieved a steady and sustainable increase
in revenue.
Based on detailed analysis and strategy reviews, it has
become apparent that the group, as a whole is ready for
strategic global expansion. Our key clients operate on a
global scale, it makes no sense to restrict our operations by
obeying geographical borders.
RUSSELSMITH CORPORATE
EXPANSION PROJECT
FROM RUSSELSMITH NIGERIA TO
RUSSELSMITH “INTERNATIONAL”
…GOING MULTINATIONAL
THE RUSSELSMITH CORPORATE
EXPANSION PROJECT
We have the capability to operate on a global scale, so lets make it
happen..
WHY GO MULTINATIONAL?
To reduce the risk of over dependence on one country byspreading sales in multiple countries;
To reach larger economies of scale by selling to morecustomers in other countries;
Immediate identifiable opportunities;
Aligns with corporate Vision.
THE RUSSELSMITH CORPORATE EXPANSION PROJECT: GOING MULTINATIONAL
Based on Industry trends, Intelligence reports, Opportunities, Market
analysis and existing/new relationships, RusselSmith has identified the
following target markets for 2013.
AFRICA
West Africa
Nigeria, Ghana, Togo, Angola,
Equitorial Guinea, Ivory
Coast, Mauritania
East Africa
Tanzania, Mozambique, Keny
a, Madagascar
ASIA
Singapore
Malaysia
Thailand
Indonesia
AMERICAS
United States
MIDDLE EAST
Abu Dhabi
THE RUSSELSMITH CORPORATE EXPANSION PROJECT: TARGET MARKETS
Leveraging and improving on the current multiculturalorganization with the rightPeople, Processes, Infrastructure, Experience and Brandperception.
Researching each market and understanding the specific
requirements for successful setup and service delivery (e.g
Culture, Government policies, regulatory licenses/permits,
Market cycle phase etc.)
Forming Alliances with key regional players.
THE RUSSELSMITH CORPORATE EXPANSION PROJECT: BUSINESS DEVELOPMENT PLAN
Piggy Backing on existing Global players (Leveraging &
Building Relationships).
BUSINESS DEVELOPMENT PLAN: THE PHASED APPROACH
BUSINESS DEVELOPMENT PLAN: SERVICES TURN INTO DIVISIONS
MECHANICAL INTEGRITY DIVISION
PIPELINE INTERGRITY
DIVISION
ROPE ACCESS DIVISION
CRANE & LIFTING INTEGRITY DIVISION
OFFSHORE CONSTRUCTION
DIVISION
SUBSEA ENGINEERING
DIVISION
CONTRACTED RESCUE & TRAINING DIVISION
JOINT INTEGRITY MANAGEMENT
DIVISION
SURVEY & DATA VERIFICATION
DIVISION
FABRIC MAINTENANCE
DIVISION
DIVISIONS
RUSSELSMITH INTERNATIONAL
BUSINESS DEV PLAN: BUSINESS DEVELOPMENT STRUCTURE
GLOBAL BD DIRECTOR
MD/CEO
TANZANIA
BSE, Fabric Maint.
BSE, Rope Access
BSE, Pipeline Integrity
BSE, Joint integrity
BSE, Crane & Lifting
SINGAPORE
BSE, Fabric Maint.
BSE, Rope Access
BSE, Pipeline Integrity
BSE, Joint integrity
BSE, Crane & Lifting
USA
BSE, Fabric Maint.
BSE, Rope Access
BSE, Pipeline Integrity
BSE, Joint integrity
BSE, Crane & Lifting
ABU DHABI
BSE, Fabric Maint.
BSE, Rope Access
BSE, Pipeline Integrity
BSE, Joint integrity
BSE, Crane & Lifting
Global BDM, Mechanical
Integrity Division + 1
Global BDM, Fabric
Maint. Division + 1
Global BDM, Rope Access Division + 1
Global BDM, Offshore
Construction + 1
Global BDM, Crane & Lifting
Integrity Division + Subsea .
GLOBAL LEVEL
BDM, AMERICABDM, ASIABDM, EAST AFRICABDM, WEST AFRICA BDM, MIDDLE EAST
REGIONAL LEVEL
NIGERIA GHANA
BSE, Fabric Maint.
BSE, Rope Access
BSE, Pipeline Integrity
BSE, Joint integrity
BSE, Crane & Lifting
BSE, Fabric Maint.
BSE, Rope Access
BSE, Pipeline Integrity
BSE, Joint integrity
BSE, Crane & Lifting
COUNTRY/LOCAL LEVEL
DIFFERENTIATION THROUGH QUALITY: RusselSmith has
and will continue to use consistent quality service delivery to
differentiate itself in everything we do. This is required in order to
have a competitive advantage in markets that have many
participants offering similar products and services.
MANAGEMENT COMMITMENT
Management’s full commitment to the growth and development
of the organization.
THE RUSSELSMITH CORPORATE EXPANSION PROJECT: BUSINESS STRATEGY & DRIVERS
RUSSELSMITH
INTERNATIONALTHE RUSSELSMITH
CORPORATE EXPANSION
PROJECT & STRATEGIC
ALLIANCES : CORE VALUES
As with any development project, market entry relies on detailed
planning, with an strong emphasis on strategy.
As a group, we intend to enter various markets utilizing our current client
relationships. In order to make the transition seamless, we also plan to
work with key companies, by way of strategic alliance. To ensure the
best possible relationship, a mutually beneficial approach must be
agreed. If our service lines can compliment that of our partners, and
they are willing to assist with market entry through introductions, then as
partners we can introduce both our services to a wider network, on a
global scale.
STRATEGIC ALLIANCE, PARTNERS FOR SUCCESS
in all business dealings with all our stakeholders.
These are our core values. We refuse to loose
our integrity and would rather pass on business
opportunity, if this was a prerequisite.
RUSSELSMITH CORE VALUES
Professional Excellence, and HonestyIntegrity
Integrity and honesty are the pillars that can make or destroy any
business. This is important because practicing integrity and
honesty will continue to help RusselSmith in establishing a good
reputation in the international market, enabling the organization to
engage more customers globally and thus growing the company
the ethical way.
An ethical organization of honesty and integrity sets the stage for
high performance and also creates respect and professionalism
from all stake holders.
RUSSELSMITH CORE VALUES:
INTEGRITY AND HONESTY
RusselSmith’s Vision of being a World
Class Asset Integrity Management Services
company is just beginning. It can be
achieved with the right people, and the right
partners.
“Coming together is a beginning; Keeping together is
progress; Working together is success.” – Henry Ford
ON A FINAL NOTE