Expanding the Netsuke World

Connecting to a New Market

“You can see the whole world from your room”

“Netsuke "PC" (Personal Computer) expresses a small picture of today's society.

“If we, human beings, desire to live on this earth longer, we need to realize that our privilege for living here is accompanied by responsibility. It is ver important that people understand and appreciate this.”

Sishido, Toun Artist

The Netsuke World

• Current Netsuke World – Very well identified by World Class group of collectors– Well served by outstanding group of publishers,

dealers, and organizations such as the International Netsuke Society

– Why is not to like?

• The Netsuke World in the 21st Century– A view from the world of technology– New world, New rules

The Winds of Change

• Technology adage: If you are not foraging ahead, you are being left behind.

• The impact of technology into the real world: – The business world has been turned upside down– We shop differently – We get our information from more and different

sources– Ultimately, we as a society, think and act differently

than we did a mere decade ago– Especially true for younger generation

The Online World

• Netsuke Online Research Center (NORC)– Building the right tools for the new market– Using the tools to develop interest in those

who don’t know what Netsuke means

• Forging Ahead in the Online World– Introducing Netsuke to a new group of people– Using new technology to reach potential

netsuke aficionados

NORC

• A non-profit 501(c)(3) organization • Dedicated to online services on all things

Netsuke – Information and articles to educate the uninitiated– Create timely content and update for existing Netsuke

society members– Develop and maintain database to track pieces,

history, and provides more certainty of prices– Market the website to online audience

Market Position

Netsuke Society

Online Audience

SharedInformation

NetsukeOnlineResearchCenter

InternationalNetsukeSociety

Solicit new Members

netsukeonline.org

• By expanding the market through its online facility and tools, NORC increases the awareness for collectables

• By educating the uninitiated in Netsuke, a greater part of the world has a better knowledge of Netsuke and are more inclined to collect it

• Which in turn increases or maintains the value of Netsuke

• Online is NORC’s only connection to its audience• NORC will be spending its cash to market its website

and build online tools to service the online Netsuke World

Asking for your help

• Contribute to the Netsuke Online Research Center– Tax deductible: non-profit 501(c)(3)– Use to continue building website, tools, and to market

the site

• Contribute to increasing Netsuke knowledge– Share database– Information sharing– Write articles for website publication