expanding our reach the evolution of bike sharing€¦ · expanding our reach michelle benard...
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The Evolution of Bike Sharing: Expanding our Reach
Michelle BenardZagster Account Manager
CitiesUniversities
Corporate CampusesReal Estate Properties
200+ programs35 states
150K riders
We live in a world of shared mobility
52% of Americans — and 63% of millennials — want to live where they won’t often need personal cars
Source: Urban Land Institute
A shift away from personal vehicles...Percentage of licensed drivers in 1983 vs. 2014 1983 2014
Age 16
Age 17
Age 18
Age 19
20-24
25-29
30-34
Down 21.7% since 1983
Down 24.0%
Down 20.3%
Down 18.1%
Down 15.1%
Down 10.5%
Down 9.9%
Source: University of Michigan Transportation Research Institute
...in tandem with shift toward cyclingBike commuting 62% since 2000
Bike share rides 1,117% since 2011Sources: U.S. Department of Transportation; NACTO
If you build it, they will ride● A majority of Americans want to bike more, but only
52% report access to a working bike
● Roughly half all trips in U.S. are under 3 miles
Sources: National League of Cities; People for Bikes, Breakaway Research Group
On-demand bikes at the touch of a button
Carrollton, Ga.
“This is about healthy living....Biking is just another way to get people outside and actually practicing healthy lifestyles
— Lloyd Howard, CEO, Tanner Health Systems
● Launch: February 2017● 50 bikes● Avg. 2,000+ rides / month
○ 1.3 trips per bike per day● Population: 26,500
● Launch May 2016
● 177 bikes
○ 2 side-by-side tandems, 2 trikes, 1 handcycle
● Winner of Association for Commuter Transportation’s National Award for Commuter Options: Bicycling 2017
mBike College Park, Md. + University of Maryland
mBike College Park, Md. + University of Maryland
● Launch May 2016
● 177 bikes
○ 2 side-by-side tandems, 2 trikes, 1 handcycle
● Winner of Association for Commuter Transportation’s National Award for Commuter Options: Bicycling 2017
● Launch: July 2017
● 340 bikes
● New features
○ Start/end rides off-station for point-to-point trips
○ No membership fee
● Public/private partnership
○ 16 sponsors including businesses, non-profits, university, healthcare orgs.
Rochester, N.Y.
● One size does not fit all
● Adaptable and flexible
● Close collaboration with entire community
● Promote biking — not just bike sharing
● Strike delicate balance between needs of community and riders
Key takeaways
