expanding fuel pellet to asia
TRANSCRIPT
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Wood Pellet FurnaceWood Pellets
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• Complex regional structure
• Poor infrastructure – roads & electricity
• Lowest EDB (Ease of Doing Business)- 122 /181
• Warm weather – little need for heat products
• Abundant natural and energy resources- the biggest producers of coal
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• Isolated geographic location
• Language barrier
99% of the population are Japanese
• Infrastructure is owned by private company
Privatization of railroads
• Introduce the product in the wrong time – few competitors
Failed in 1982 due to the declining of oil price
• Very little to no natural and energy resources
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• Small market in fuel pellets
• Product loyalty to local productLocal product is supported by government
Standard and quality
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Taiwan China South Korea
High level of inter-regional mobility
Well established export system, transportation system
Population Stagnant Large Stagnant
EDB (www.doingbusiness.com)
61/181 83/181 23/181
Economy & GDP Affluent Corruption Chaebols
Competition No Yes Few
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• Taipei, capital of Taiwan
• Taipei metropolitan area includes Taipei City, Taipei County and Keelung City• Central geographic location relative to Eastern Asian countries
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• Taipei's international airport is located in Taoyuan • Combination of metro and light rail trains, conventional railways, an integrated system of busses
• The HSR line starts in Taipei, and is home to the Port of Taipei
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• Considered to be the “economic, cultural and political center” of Taiwan
• Stable banking services
• Neihu Technology Park, Taiwan Think Tank Project
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• Taipei boasts “the broadest wireless broadband coverage” among world class cities
• Taipei Municipal Government focused on “the strengthening of network equipment and infrastructure”
• 27 universities and vocational schools = top talent
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Taoyuan• One of the largest cities •Very developed, with “many department stores, supermarkets, and international restaurants in the city”
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Taoyuan Continued...• Excellent transportation system, with an HSR train station, international airport (tourists would know this as the “Taipei airport”), 2 north-south highways and conventional railways connected to the rest of the country
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Hsinchu• Role: transform Taiwan into a high-technology country
• Home to Hsinchu Science and Industrial Park ('The Silicon Valley of Taiwan' ) with 400+ high tech companies
• Located next to two universities
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Hsinchu Continued• Excellent transportation options: HSR train station, conventional railways, and highways to connect Hsinchu to the rest of the country
• Common Wealth December 2003 Issue: Hsinchu infrastructure is best in all of Taiwan, second best for “its livability and investment environment.”
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Taichung• Home of small businesses, with “with small eateries, traditional markets, and other various family businesses”
• Fun fact: Bubble tea was invented here
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Taichung Continued• Taichung International Airport, HSR station, Taichung Harbor/port – “is the second largest cargo facility on the island capable of handling container shipping”, several highways, and 3 local conventional train stations
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Taichung Continued• Home to furniture manufacturers – possible source of raw materials
• Industrial park with high tech manufacturing
• 3rd largest city in Taiwan
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Tainan• 4th largest city
• Tainan Science Park (30 minutes drive from Kaohsiung Int'l Airport)
• County goal: to become well known for new technology and science advances
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Tainan Continued• The conventional railway system, Tainan Station = major stop, “with direct connections to Taipei, Kaohsiung, Taichung, Hsinchu and Keelung”
• HSR station located outside Tainan city, national highways link Tainan to the rest of the country, along with local highways and Tainan Airport (domestic)
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Why are we not planning to expand to other Taiwanese counties?• Difficulties for access due to mountainous regions
• Lack of HSR stations which may or may not be combined with lack of easy access to ports
• Difficulties in setting up a plant as large areas on the east coast are protected by governments
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Beyond Taiwan:• Taiwan has informal ties with ASEAN (Association of South East Asian Nations) and political ties with China
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Taiwan has what Firemaster is looking for to expand their product:- Government that promotes sustainability- Many small businesses- Increase in advanced technology- Exceptional infrastructure- Reliability on foreign energy sources