exim - unit i
TRANSCRIPT
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EXIM MANAGEMENT
UNIT I
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WHAT IS TRADE?
The act or process of buying, selling, or exchanging commodities, ateither wholesale or retail, within a country or between countries is
called trade.
Trade is the transfer of ownership of goods and services from oneperson or entity to another.
This is also called barter.
This is same as commerce.
Trade is conducted not only for the sake of earning profit; it also providesservice to the consumers.
Trade is an important social activity because the society needsuninterru ted su l of oods forever increasin and ever chan in
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PLANNING FOR EXPORT
An export plan is the guideline fordevelopment of internationalbusiness.
It consists of the identification ofmarkets, goals, activities, and
proposed ways of achievingobjectives, required resources andexpected results.
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APPROACHES TO DEVELOPING AN EXPORT PLAN
1 State Objectives, Plan Approach and AssignResponsibility
2
ii) Conduct Situation Analysis
a. Background
b. Mission Statement
c. Market Opportunities and Threats
Analysisd. Strengths and Weaknesses Review
iii) Rank Critical Success Factors and Issues
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MARKET ANALYSIS
A market analysis studies the attractiveness and the dynamicsof a special market within a special industry.
It is part of the industry analysis and this in turn of the globalenvironmental analysis.
Strengths, weaknesses and risks of a company can beidentified.
SWOT analysis provides adequate business strategies of acompany.
The market analysis is used to inform a firm's planningactivities, such as decisions of inventory, purchase, workforce, facility expansion, purchases of capital equipment, etc
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MARKET INTELLIGENCE(MARKINT)
It is a relatively new intelligence discipline that exploitsopen-source information gathered from globalmarkets.
It relies solely on publicly available information such asmarket prices and ancillary economic andfinancial data.
Market Intelligence refers to the acquisition andaggregation of data from the global markets forpurposes of sensemaking.
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MARKETING INTELLIGENCE
Market Intelligence is not to be confused withMarketing Intelligence
It is concerned with assessing the marketplace forconsumer products, nor with Financialintelligence (FININT), which is primarilyconcerned with investigations that "follow the
money" using information not available to thepublic.
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MARKET RESEARCH
Market research is any organized effort to gatherinformation about markets or customers.
It is a very important component of business
strategy.
Market Research is a key factor to get advantageovercompetitors.
Market research provides important information toidentify and analyze the market need, market sizeand competition.
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MARKETING RESEARCH
Marketing research is about marketingprocesses, while marketresearch is concerned specifically with markets.
Marketing research is "the function that links the consumer,customer, and public to the marketer through information.
Information used to identify and define marketingopportunities and problems.
Generate, refine, monitor, evaluate and improve marketingactions performance.
Marketing research specifies the information required to addressthese issues.
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MARKET SELECTION
Two important factors to consider when selecting atarget market segment are
i. The attractiveness of the segment and
ii.
iii. The fit between the segment and the firm's objectives,
resources, and capabilities.
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ATTRACTIVENESS OF A MARKET SEGMENT
Size of the segment
Growthrate of the segment
Competition in the segment
Brand loyalty of existing customers in the
segment. Attainable market share given promotional
budget and competitors' expenditures
Required market share to break even
Sales potential for the firm in the segment
Expected profit margins in the segment
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TARGET MARKET STRATEGIES
Single-segment strategy
Selective specialization
Product specialization
Market specialization
Full market coverage
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S- Segments
P- Products
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EXPORTING AS AN ENTERPRENEUR
1.Right Name
2.Registration3.Bank Account4.PAN
5.Sales Tax Registration6.IEC Number7.EPC Registration8.ECG Registration
9.Central Excise10.Registration with Chamber of commerce,
productivity council etc11.BIN
12.Export License (optional)
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IMPORTING AS AN ENTERPRENEUR
1.IEC Number from DGFT
2.EPC & AEPC3.Agree on terms & Conditions
4.Starts Manufacturing
5.Quality control certification
6.Dispatch7.Insurance Cover
8.C&F clearance
9.Mates Receipt
10.Bills of Landing or Airway bill11.Certification of Origin
12.Documents
13.Foreign Bank scrutiny (LC , PO)
14.Local Bank scrutiny (LC , PO)