EXIDE INDUSTRIES

COMPANY PROFILE BEGAN AS Associated Battery Makers (Eastern) Ltd . Named as Exide Industries Ltd in 1995Headquartered in Kolkata and offices spread out across all major cities in the

country. Leading manufacturer of storage batteries. Manufactures high-end submarine batteries. Leading manufacturer of lead acid batteries in India and South Asia.

EXIDE INDUSTRIES BRANDS

EXIDE

CHLORIDE

INDEX

DYNEX

Standard Furukawa

SF SONIC

JUPITER

CONREX

The Firm & Its BusinessExperiencing humongous growth in last couple of years.Market share 65% -Replacement battery segment.

35% -Industrial battery segment. Major revenue stream Automotive sector- 62%

Industrial sector- 37% Growing fast in invertor segment - acute power shortage across the

country.

What went wrong ???Suppressed margins.Average growth in auto and industry.Weak economic indicators.High cost of raw materials(20%).PEG ratio at close to 2 .Selling an old battery .Sharp depreciation in rupee negates fall in lead prices.

Diverting from the “KING” Poor after sales service -dealer and customer dissatisfaction.

Very LOW Battery BACK UP. BATTERY PROBLEM WARRANTY CLAIM Battery is under warranty still they are not repairing it

BALANCE SHEET

MEASURES TO OVERCOMEReins in costs to lift performance.Satisfaction to customer .Price of lead, a key raw materialUntil there is some respite in the falling rupee .Factors (mainly policy and liberalization) would impact this sector.Auto and overall industry .

THANKS

BY: DEEPAK JHA