exhibition scale
TRANSCRIPT
Different communication works best at different scales
Architecture
Awareness
Product
Desire
Highlight
Interest
Mammut gives a clear Brand identity and Emotion from afar.
From 10 - 50 m Facade acts as a landmark. Creates awareness in the audience.
Identity
Identity
Emotion
The stand highlight communication is clear and outstanding
From 5 m Highlight communication attracts attention.Creates interest in the audience.
The stand highlight communication is clear and outstanding
From 5 m Highlight communication attracts attention.Creates interest in the audience.
Individual products have space to shine. The stage is not too crowded.
From 1-2 m Specific product stories can be told.Creates desire in the audience.