Exhibition of FilmExhibition of Film

UK Film CouncilUK Film Council

Why is digital exhibition important for the Why is digital exhibition important for the development of the film industry?development of the film industry?

The UK Film council want to make non-The UK Film council want to make non-mainstream films accessible in 3 ways, mainstream films accessible in 3 ways, what are they?what are they?

Three ways the UK Film Council want to make films more accessible:

Improving access – our Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream films regularly.

Raising awareness – Our Prints and Advertising Fund provides £4 million every year to help British distributors promote non-mainstream films.

Increasing information – our website is one of the UK's leading websites for film fans looking to watch, buy, download or rent great films..

Digital exhibition is important for the UK Film industry because it means that non-mainstream films are becoming more accessible. Independent cinemas have the capability to screen more films because digital distribution and exhibition is cheaper than traditional methods. (Its costs around one tenth of a 35mm print) This is why ‘This is England’ was digitally distributed.

The exhibitor sells the experience of the film.The exhibitor sells the experience of the film.

How might the exhibitor go about selling the experience of a film in different ways?

The exhibition of film primarily involves the The exhibition of film primarily involves the ownership, management and operation of ownership, management and operation of

cinemas.cinemas.Mainstream

Independent

http://phoenix.org.uk/

Exhibitors have to deal with…Exhibitors have to deal with…

- shifting market conditionsshifting market conditions- strong competition strong competition - efforts to achieve monopolization of efforts to achieve monopolization of the fieldthe field- government regulatory actionsgovernment regulatory actions- costly investment in new costly investment in new technologies. technologies.

1. How has the recession impacted on box office takings? (Internet)

2. What are the main differences between mainstream and independent cinema? (The Media Student’s Handbook – pg 116) Give examples from your research that suggest these differences are becoming less clear cut.

3. What does the term ‘monopolization’ mean and why would it be in an exhibitor’s interest to ‘monopolize’ the field of film showing? (Internet)

4. How are UK films regulated? (bbfc website)

5. What new technologies are exhibitors currently having to take into account. Consider technology used in the cinemas and technology that can be used at home.