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Exhibiting Excellence
2016
Sponsored by:
Be Betty at Business
Expo
• Coweta-Fayette EMC• Georgia Academy of
Dance• Golf Rider, Inc.
• M&R Print Solutions• Sleep Number• SouthCrest Bank• Trinity Air, Inc.
• The Clubs of Peachtree City
• University of GA -Griffin
Gold Sponsors:
Silver Sponsors:
Today, we will cover…
•Visitor Demographics•Event Day Logistics•Marketing & Promotion•Tradeshow Facts & Lessons
Who is coming?
Visitor Demographics
Location
Brooks
Fayetteville
Monroe
Newnan
PTC
Other
47% Fayetteville
25% PTC
Newnan 4%
Brooks 4%
Monroe 2%
Other 12%
Female75%
Male25%
Gender
18-3917%
40-5533%56-65
26%
Over 6524%
Age Range
When do I set up my booth?
Event Day Logistics
First things first…Let’s talk about parking!
Parking is very LIMITED! Please carpool Follow the direction of our volunteers
Load-InExhibitors can begin loading in at 9:15 am
All exhibitors MUST be SET UP no later than 1:00 pm!
5 Steps for a Smooth Load-In…for all involved
1. Follow the signs! Pull up to curb and check in with volunteers or chamber staff
2. Unload booth supplies on to curb We have great volunteers here to help! Even use a shopping cart!
3. Move vehicle to Exhibitor Parking area…Please promise. Pinky swear?
4. Take a leisurely ride back to the building on a golf cart!
5. Find your items already at your booth waiting to be set up!
Let’s talk about the booth….
•What do I get?8’ x10’ x 6’ with back drape and 3’ draped side walls6’ skirted table2 chairsTrash can Electricity for Silver +; or purchase for $50
Exhibitors should be set up by 1:00! Why?
Business Before Expo1:00 – 2:30 p.m. – Lobby & Exhibit Halls
• Designated B2B networking time with fellow Expo Exhibitors
• Enjoy pre-Expo snacks & drinks while you build business relationships and make strategic connections.
Sponsored by:
Load-out1. Load out begins at 7:05pm
Stay engaged until the end. Don’t miss that potential customer who is walking around at 6:50pm.
2. Please take down materials, pack up exhibits, and pick up any trash
3. Transport your items to the load out area BEFORE you bring your vehicle up from exhibitor parking
Need Help? Just ask a staff member or Expo Volunteer!
How will people know to come to
Expo?
Marketing & Promotion
Here’s what the Chamber is doing to promote Expo:
•Recurring E-Newsletter communications to membership
•Website promotion
•Email signatures
•Ads in The Citizen & Fayette Daily News
•Expo posters displayed in businesses all around town
•Large signs at Fayette Courthouse & Fayette Administration complex in weeks prior to Expo
•Sign at New Hope Baptist Church week before Expo
Pre-Show MarketingWhat should you do to promote Expo to your
customers?
WelcomeEllie White-Stevens
• Ellie White-Stevens started her career as an international journalist for Operation Mobilization. After three years in nonprofit corporate communications, Ellie transitioned to The Citizen, here she became their top salesperson. Seven years ago, Ellie branched out on her own to start the marketing agency that has become Dirt1x (Dirt-One-Ex), which stands for Do It Right The 1 st Time.
• Ellie assists small businesses with growth strategies through her Sustainable Marketing System. Her team creates compelling sales materials and brands that last. She can craft a story. Create a tagline. Build a website. And still have time for community leadership and networking.
• Ellie was the first Young Professional of the Year for the Fayette Chamber. Ellie is a member and coach with PowerCore.
She serves on the Board of the Business Women of Fayette and Coweta. Each year Ellie chairs the O Christmas Tea committee and has raised over $83,000 in the last seven years--$26,700 in 2015.
• Since she’s been helping businesses grow for over a dozen years, she’s bringing what she’s learned about putting your best foot forward at tradeshows to Exhibiting Excellence, we welcome
Ellie White-Stevens!
Pre-Show Marketing: How will YOU promote Expo?• Hang the Chamber customized at your business
• Put the on the back of a
• Expo is a good excuse to Schedule client at ExpoSet up at Expo
• Email is your Add information about Expo to your Send to customers asking them to visit you thereUse the Chamber’s to all of your emails
78% of people will visit your booth if they received
a personal invitation beforehand.
poster/flyer
flyer newslettercall a client
appointments
customer eNewsletterpersonal email
custom Expo email signature
friend
product demos
TradeshowFacts & Lessons
Trade Show Facts from Wendy Kinney
The 16% rule:Projected Attendance is x 16% = Number of people who will
engage at your booth
Projected visitors – 20% waste factor 64 =
Contacts per hour x 4 sales hours =
Potential Candidates x closing ratio x value of a client $________ = ______________
Serious prospects
Potential clients
2,000
320
320
256
10 40
4050%
Expo by the numbersSource: Wendy Kinney
will make their decision at the show.will visit your booth if they received a personal
invitation beforehand.will visit your booth if they receive a targeted
personal invitation.of all inquiries close. 82% of all trade show
inquiries close.of the time exhibits rate POOR, the dissatisfaction
is with the person in the booth.will go out of their way to avoid doing business
with you in the future if they spoke with you during the show but have not heard from you after four weeks.
72%78%
72%
13.2%
97%
79%
Now for a little story
about Betty Businessowner…
Lessonsfrom
Betty Businessowner
EXPO: What NOT to do
1. Use materials.2. Forget to order your . 3. Spend too much on your .4. Understaff your booth.5. Wear shoes.6. Hide behind your .7. Use a .8. Leave your booth
outdatedbanners
giveaways
uncomfortabletable
cell phoneunmanned
Expo: What TO do:
1. Attend Exhibiting Excellence!2. Update and new materials 3. Get 4. Order giveaways5. Create banners, one , one6. Bring and all other booth supplies7. Prep a 8. Tap and staff, and schedule a rotation.9. Book for the week after expo.10.Keep , 5- 12 contacts!
(And here you are! You’re off on the right foot!!)
nametagsprint
500two vertical horizontal
candysign up sheet
trainfollow-upfollowing up
Three Bs for the Best Expo Branding
Banners
Business Cards
Brochures
A good banner has
•
•
•
A logo
Eyes
A clever headline
What not to do on a banner:
•
•
•
A bunch of logos
A huge long list
Words written at an angle
What to put on the back of a Business Card
• S P : 3 – 5 points of profitability, that will answer later, “What does she do?”
What to put on the front of a Business Card
• Your Address
• The best way to c you.
• E
• An interesting title
• If you are most lovely to behold….
ontact
photo
elling oints
FIVE things to avoid on Business Cards
1.
2.
3.
4.
5.
Legalese
Clip art or someone else's logo
Quotation marks around your tagline
Religious symbols
Cheap paper
One per business card.
Business cards = CHEAP
name
word of mouth marketing
Use this great tool to build your best Expo flyer!
And take advantage of a great offer!!!
Three more things you need in your booth:
•Nametags•Tablecloth•Giveaways!
Follow up / Wrap Up!
Expo does not end at 7:05 on Tuesday evening….
•72% of visitors will make a decision about who they would do business with at the show
•79% of people will go out of their way to avoid doing business with you in the future if they spoke with you during the show and have not heard from you after four weeks.