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EXHIBIT A
MOLE DETECTIVE WEBSITE (JUNE 12, 2013)
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 1 of 32 PageID #:12
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S.lvinglives through early detedlon
rc 'llr- rio•.•; 1t Wo~ks The Team lnsp1rabon Blog Partner-::h1ps Contact
Exdting new updates coming soon register to get the latest updates We promise not to spam
Analysis Made Easy
Mole Oetectivem does the wad< for you, automatically identifying and measuring symptoms of melanoma. Using a dermatologistcreated program, Mole Oetectivem measures:
• Asymmetry
• Border
• Color
• Diameter
• Evolution
for signs of cancer.
Demo
...,. Available on the 1I 1Android Market
Detect, Record, Connect Mole Oetectivem offers a powerful svstem that allows you to analyze a mole and track its progJess <Net time.
Evolution is one of the most tel Hale signs of melanoma_ Automatically get reminders on your phone to retake
pictures of moles
Available now lor only $4-99-
2
r tp~ Ja li
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To help you assess your moles, Mole Detective'" uses 1he ASCI)E analysis used by dermatologists all over 1he world combined w;th shape recognition software.
Oidchere to play Demo • j What is the ABCDE method? This is a simple acronym 1hat describes 1he most common symptoms of melanoma. If you visit a dermatolo~ often they will men1ion this acronym and ask you to trad< these symptoms at home. Mole Detectivem is a too11hat helps you more easily track these symptoms so you can better unde..tand if you have a potentially dangerous mole. You should vis~ a dermatologist annually and use the ASCDE method to highhght suspicious moles to your doctor.
..-.. Available on the 1W1Androld Market
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EXHIBIT B
MOLE DETECTIVE, DESCRIPTION ON GOOGLE PLAY STORE (JUNE 12, 2013)
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 4 of 32 PageID #:15
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Mole Detective"" takes pictures of moles on your skin and analyzes their symptoms of
melanoma to increase the chance of detecting skin cancer in early stages. The swvival rate
of melanoma is a dismal 15% at stage four. However. when caught early. the survival rate is
95%. Early detection is critical Mole Detective"' helps you to detect skin cancer earlier by
helping you track the top five symptoms of the cancer right at home.
Overview:
1. Indicate where on the body your mole of concern is placed or select a mole to update that
you have already been tracking.
2. Take a picture of the mole
3. The app analyzes your mole using the dermatologist ABCDE method and gives you a risk
factor based on the symptoms your mole may or may not be showing
4. If you are updating a mole you can see past pictures and how it has chanced by selecting
the Evolution tab.
5. After you save the mole, set an alarm reminder to update your mole analysis and then find
a dermatologist near you .
A sign of melanoma is change over time but who can remember what their mole looked like a
month ago? This app allows you to first understand the top 5 symptoms of the skin cancer including tracking the change over time so you don't need to rely on your own memory of
what exactly that mole looked like 30 days ago.
Mole Detective was inspired by a stage four melanoma survivor. Our mission is to decrease
the amount of people who are faced with fighting to be in the 15% survival rate of stage four
by getting people to notice their moles are showing symptoms and going to the
dermatologist .
It is important to see a dermatologist yearly and use Mole Detective"" monthly to help
identify mole problems. If a mole is showing symptoms of melanoma or changes rapidly, please visit your local doctor for a professional visil The only certain way to diagnosis a mole
is through a biopsy.
Visit Develope~s W ebsite > Email Developer >
App Screenshots
Videos
MY ANDROID APPS
~I s2
Y Twoot
ABOUTTHIS APP
RATII'IG.
***'~ (7)
UPDATED Odobef 19, 2012
CURRENT VERSION 2.54
REQUIRES ANDROID; 2.2 and up
CATEGORY Health & Fitness
INSTALLS 1,000 . 5,000
SIZE; 13M
PRICE
S4.98
C0!1TENT RATING t veryone
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 5 of 32 PageID #:16
User Reviews Write a Review
5 star 4 Average rating
4 star 0
3 star 0 3.3 2 star 0
***"* 1 star 3 7
A Google User· October 9. 2012- Motorola XOOM with vers1on 2.51 c-::>
* Always Force closes
App takes you 1nto first screen Then selected the start option The app then force closes. Contacted company sa1d they were working on 1t but that was 3 week ago ... no update yel Very
frustrating!
A Google User- October 5, 2012- Samsung Galaxy S3 with version 2.51 c-::o
* Says the same all the time
No matter what mole you take a picture of it says shows symptoms of melenoma see your dermetoligist
A Google User- September 19, 2012- HTC G2 with version 2.5 c-::>
* What happened?
This was an ok app until! the update. Now forceclose every time G2 phone
Read All User Reviews 1
My Orders & Sett~ngs I Redeem I Buy G1ft Card I Buy Google Play Cred1t I - I Help
®2013 Google Site-T'*ms 'Of Service Devioes T'*ms 'Of SS.Ie PrivadcPoliq ;>eVelOCiml Artists:
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.- Apps by Lasarow Healthcare Technologies Li... +
+ a https://play.google.com/storeJapps/developer?id=lasarow+Healthcare+Technologies+Limited ~lm~·~-o~gt_e _________ P~I • • +You Search Images Maps Play You Tube flews Gmall More· Sign in ~
'/ Coogle play Search .. SHOP " MY MUSIC MY BOOKS MY MAGAZINES MY MOVIES & TV MY ANDROID APPS
• Apps by Lasarow Healthcare Technologies Limited
*** +
Mole Detective LASAROW HEALTHCARE TECHHOLC
Mole Detectivene takes pictures of moles on your skin and analyzes their sympt...
Visit Website for Lasarow Healthcare Technologies Limited
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
My Orders & Sett1ngs I Redeem I Buy G1ft Card I Buy Google Play Cred1t I - I Help
" ' ): P&vices Terms·ofSate P:ri"Jtae· POlicy ~ M ists
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EXHIBIT C
MOLE DETECTIVE 2, DESCRIPTION ON iTUNES STORE (JUNE 12, 2013)
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iTunes Preview What's N.ew What is iTunes iTunes Chans
Mole Deteaive 2 View More Bv This Developer
By New Consumer Solutions LLC
Open JTunes to buy and download apps.
$4.99
Category Health & Fitness Updated. Sep 07, 2012 Vusion· 2.5 Size: 4.2 MB
Seller: Kristi Zuhlke © 2012 New Consumer Solu!Jons, LlC Rated 4 +
Rcquiuemenb. ComvotiUh: with
iPhone 3GS, iPhone 4 iPhone 45, oPhone 5, iPod touch (4th generauon), oPod touch (Sth generation}, iPad 2 Wi-Fi, 1Pad 2
Wi-Fi - 3G, iPad (3rd generation), iPad Wi-Fi • 4G, 1Pad (4th generauon), iPad Wi-Fo
+ Ceflular (4th generanonJ iPad m1ni and iPad mim Wt--fi -+ Cellular Requires 10S 5.0 or later
Customer Ratings
We have not received enough ratings to display an ave..rage for the curre.nc: version of this application
All Versions:
****~ 9 Ratmgs
Description Mole Dete-ctive,. takes picwres of mole.s on your skin and anaJyzes their symptoms of melanoma to increase the.
ch-ance of detecting skm cancer m early stages. The survivaJ rate of melanoma is a dismal t 5% at stage four However. when caught early, the surv1vaJ rate is 95%. Early detection 1s critical Mole OetecuveT'III helps you to detect skin cancer earlrer by he1pmg you track the top fiVe symptoms of the cancer nght at home.
To see a vrdeo tutorial of the app. please visit www.moledetective..com.
Overv1ew:
1. Indicate where on the body your mole of concern is placed or select a mole: to update lhat you have aJready been tracking.
2. Take a Picture oflhe mole 3. The app analyzes your mote usmg the dermatologist ABCDE method and g1ves you a nsk factor based on the symptoms your mole may or may not be showing 4 If you are updating a mole, you can see past pictures and ho·.-.· it has chanced by selecting the Evolution tab 5. After you save the mole, set an alarm remmder to update your mole anaJysi.s and then find a dermatologJst near you.
A sign of melanoma 1.5 change over time but who can remember what their mole looked hke a month ago? This app aJiows you to first understand the top 5 symptoms of the skin cancer mduding tracking the change over rime so you don't need to rely on your own memory of what exactly that mole looked like 30 days ago.
Mole Detective was inspired by a stage four melanoma. survivor Our mission is to decrease the amount of people who are faced With fighting robe in the 15% survival rate of stage four by gening ~ople ro nonce therr moles are showmg symptoms and gomg to the dermatologast.
It is Important to see a dermatologist vearly and use Mole Detective~ monthly to help identify mole probluns. If a mole 1s showing S"ffmptoms of melanoma or <:hange-s rapidly, please visit your locaJ doctor for a professional VISit
The only cenaln way to diagnosis a mole Is through a b1opsy_
New Consumer Solutions llC Web Site ' Mole Detective 2 Suppon '
What's New in Version 2.5 Updated suppon infrastructure.
iPhone Screenshots
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 9 of 32 PageID #:20
iTunes
JCIR 26,621,876
iT ones Download IT unes What~, New..,
What u rr u.nes., ffunes Cham
Customer Reviews
Good st»ff * * **• by fau •k•n blue eyl'd texan
I WOfk at • dermatotog1st and I thought I woukl compa~ what ll saKI to ¥.hal mv docs say And to rny d.tsmav It was
cone.Cl~ Tha_t"s. ~gh foc me. to- beJie'lo·e this works' And tO top 11. orf It Oat mv husband convtnad to go to see a dermlll
Worksforme! **** by SleveCoJones
I abo took th~ to my Oermatolog•st- stte wasn'L happy, but s.atd tt wu a oood 1001 to use. betweVJ check ups- Now I u.s e. It wnh my wrt~ aod son
Needs -.k * * * bv Cfadld•d,'tpavS
Unable to vtew seriaJ pies of a spec1fic mole. Should see ptcs alonosu:te each other to look for prog•esston of a mole Probably do bette.r to take dose up pte and make notes _ App only ra~r at pJc.kang up suSf,UCJOUS mo1el. Peopl-e at nsk
fo1 MeJanoma should be seen every 6 mondu(or less) based on what d•·•matoiO!IISI say>.
AppStore
~lle 7.627,156
MoniTuoes
DIQ•tal Nus>e Sa5ics
tTunHCifls
ITunesU
JPod ._ iTunes Suppon.
AnPiav
Accessibtf1ty
Become a fan of the iTunu and APP Store pag~s on Facebook for exclusive offers, the .nstd~ scoop on new a.pps and more...
Wm1<ing with !Tunes
Sen Your Conunt
c.,.,rurt """'"''rs ~~ wtth rTunr1
jom the Affthatt: Pr09nun
unk to iT un~s
rruoes Stan
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Shop th• Apple Onhn• Store (1•100- '-iY .. AJIPI.n v•srt lll1 Appltt Rtwt Stor&. or find~ rese.Ue r Apple lofo Hot Ntws R.SS ~uds Cont.ctUs
Privacy PoJicy
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EXHIBIT D
MOLE DETECT PRO, DESCRIPTION ON iTUNES STORE (JULY 1, 2013)
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J Mole Detect Pro Lasarow Healthcare Tee ..• Health & F1tnessl
** . $4.99 .
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2 of 2
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 12 of 32 PageID #:23
Mole Detect Pro [EJ Lasarow Healthcare Technologies Lim1ted
'(r 'tr (6) ( $4.99 J
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Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 13 of 32 PageID #:24
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Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 14 of 32 PageID #:25
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Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 17 of 32 PageID #:28
Details Reviews Related
Description
Mole Detect™ saves lives through the early detection of potentially fatal melanoma.
Melanoma is a serious and somet1mes lifethreatening cancer. If the skin rece1ves too much UV light (from the sun and sunbeds), ordinary skin cells called melanocytes may begin to grow abnormally and become cancerous. Everyone is at risk of getting skin cancer. It 1s very important to always examine your skin for new moles or changes in your moles.
Dermatologists recommend that you examine your skin from head-to-toe once a month. all year round, looking for any suspicious moles using the ABCDE signs of melanoma. It is vital to catch melanoma early. If melanoma is found and
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 18 of 32 PageID #:29
Details Reviews Related
-·--=-=----~·- -• •••-•• •w•• eo• •• •• ••=-• == ==••=• •
melanoma early. If melanoma is found and treated early, the chances of recovery are very good. If 1t is not found early, melanoma can grow deeper into the skin and spread to other parts of the body. Once melanoma has spread to other parts of the body beyond the sk1n, 1t is very difficult to treat.
ABCDE METHOD - This methodology is the recognized international dermatological standard to help you identify some of the usual signs of melanoma. With Mole Detect the ABCDE method is completely programmed into our app to help make self-examination accurate and easy. Protect yourself and your loved ones by examining and getting to know your skin on a regular basis with Mole Detect.
BODY MAPPING- Locate and Identify your moles on our track
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Details Reviews Related
BODY MAPPING- Locate and 1dentify your moles on our body map to help you track your moles accurately.
PORTAL - Never lose your records. Send, store, access and update your mole Information on our secure server.
AUTOMATIC REMINDERS- Receive automatic reminders to check your moles regularly
KEEP NOTES- Make important and relevant notes about each mole
LEARN, EDUCATE & SHARE - Learn important facts about melanoma and how to examine yourself properly.
THE ABCDE'S OF SKIN CANCER
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EXHIBIT E
MOLE DETECT WEBSITE (JANUARY 9, 2014)
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!}!~ox • _
../ moiP rlPtPC"t • HOW IT WORKS WHAT IS M.ELANOMA? SUN PROTECT YOURSELF
CONTACT
Mole Detect™ saves lives through the early
detection of potentially fatal melanoma by helping you check and track your moles
and the
Su~b« I 11 21 a 10
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!}!~ox • _
../ moiP rlPtPC"t • HOW IT WORKS WHAT IS M.ELANOMA? SUN PROTECT YOURSELF
CONTACT
Mole Detect™ saves lives through the early
detection of potentially fatal melanoma by helping you check and track your moles
and the
Su~b« I 11 21 a 10
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 23 of 32 PageID #:34
!}!~ox • _
../ moiP rlPtPC"t • HOW IT WORKS WHAT IS M.ELANOMA? SUN PROTECT YOURSELF
CONTACT
Mole Detect™ saves lives through the early
detection of potentially fatal melanoma by helping you check and track your moles
and the
Su~b« I
I -- .
11 21 a 10
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 24 of 32 PageID #:35
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CONTACT
How it works
HOW IT WORKS WHAT IS MELANOMA? SUN PROTECT YOURSElF
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Prev1ew . LOll Jn
Mole Detect uses the dermatologist approved ABCDE assessment method to help you check your moles for signs of melanoma from the comfort of your home.
Capture a mole Get instant results Review your ABCDEs
~
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D Moie Detect-saves hves lhrouoh dt tectiorl L + ============================~~~L•~-=~==========P~I~~~. -.~.
HOW IT WORKS WHAT IS MELANOMA? SUN PROTECT YOURSElF
CONTACT
How it works
Mole Detect ... uses the dermatologist approved ABCDE assessment method to help you check your moles for s1gns of melanoma from the comfort of your home.
Capture a mole Get instant results Review your ABCDEs
• • • . ~ :
~
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 26 of 32 PageID #:37
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DOWNLOAD THE APP
CONTACT
'-10\1 IT WO WHAT IS MELANOMA? SUN PROTECT YOURSElF
The state of melanoma In I Untied Ktngdom ::.:J - Earty diagnosiS 1s the key to long term survival
Number of no:w tases 1ncreasu eath ye;n. Melanoma is among the most common tancer especially in people aged 15 to 34.
12,818
5th 2nd
2003 2010 Aloges Aged 1~34
Why you should track your moles - The story benmd "!ole Detect"'
One clay a man, looking Into a rmnor, nobced a mole oo tv.s nECk that looked different than wh.:Jt he reroombered. He started to pay closer attenbon to 1t <~nd over 2 months ho watched t change dr;unabca v .•.
·a·
Melanoma ~~ re•pons1ble for 7 5% of sian cancer related deaths But 85% of early diagnosed
pattent' enJOY d long term surv1val.
75%
•
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DOWNLOAD THE APP HOW IT WORKS SUN PROTECT YOURSElF
CONTACT
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People talking about it Mole detect ~ was featured In the Wall Street Journal and the Dr Oz Show, and recommended numerous t imes by Its users. Don't hesitate to rate it yourself on iTunes.
www.mo4edetect.c.omt •
~
Case: 1:15-cv-01614 Document #: 1-1 Filed: 02/23/15 Page 28 of 32 PageID #:39
D Moie Detect-saves hves lhrouoh dt tectiorl L + ============================~~~L•~-=~==========P~I~~~. -.~.
DOWNLOAD THE APP
CONTACT
People talking about it
HOW IT WORKS SUN PROTECT YOURSElF
Mole detect" was featured In the Wall Street Journal and the Dr Oz Show, and recommended numerous times by its users. Don't hesitate to rate it yourself on ITunes .
• .can you beat that, I like thllt-
Or 01
r JUSt got bac~ from the dermatoiOQI~t betallse 1 scannP.d a f, w moles w1th Mole Oeten- and they cam" up •red." I'm glad I went
bea~Usc he will be remo'III'IO au three of them My mom had melanoma a few years aoo and 1 had been meanng to oet a full body scan. This app mot111ated 1114! to do r.o and fm so happy I did
As a cancer survrvor and a nurse, I urge you to tn this 11pp. It could save your life by alert,na you to go t o the doctor sooner than you may h<lve. The camera 1s easy to l iSQ following the directions <md helpful v1deo. Being able lo track changes is the most valuable part for both myself amd mv doctor. There 1s no mare trytng to remember if a SPecifiC male looked the same a month ago - is the SIZe the same, rs It larger. was It always ths coloc? Now when 1 oo ... for ctmdcUPS Its easy to let rpy
doctor mow about changes. She II 00100 to rectlfl"tTlend it lO her Clther patients.
Protect ourself from tlie sun
1 recommended vour app to my faoallady and &hi! U!led It on a lady to catch 11 mole that tumed out to be cancerous· ore.~t JOb II
P~cel.>ook pO<t
1 had mdanoma and us"' this to trad< my moles. I was doing It anyw11y With my cel!phone but It was very rumberr.ome ;and confUSII'IQ whldl mole PICture wu whldl. Now I can track ellltt mole by the locatiOn on the body This could re y tlll\11!
mv life and someone me.
I think ttus app IS JUSt lllO'I!dlble and has the potential to reany save ves and a~t people th1nktng about how dangerous sk1n concer IS What a fantast1c ol (:)P/Idl!a I Skin cancer IS so deadly now and more Dl.loplo need to be aware of lt.
1Tunes revr~
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D Mole Detect~ saves Nv•• llvough detection
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DOWNLOAD "THE APP
COiflACT
HOW IT WORKS WHAT lS MELANOMA?
Avi lasarow C! Chairman
A Se<~soned entrepreneur Avi behaves that making a Cltlfer•mee to the people around us IS ompNatrve to success m business today. He has chos•m to do thos through the commerctah•atoon of technology and medocal r,coenca. "If you can make a dtlfer~>nce on tJeople's loves, success is a natural outcome". He has already successfully 1mplernented thos phtlosophy through his pnor and present pt OJOCts. Si1vtng lives through eatly c:Jetectoon woth onnovatove technologoes such as Mole Detect'" IS a natur<il step In hts commercoal endeavours.
Ken Brown
Dr John Ashworth C! Consultant Dermatologist
Dr John ~worth os 41 consultant DennatologiSt worbng both ., pnvate pc-acoce and througt> the K-tS. Dr. AshwMth IS a thought leader 11'1 the lidd of tcle·dermatology and has prolrided 1000's of online collSUitabOf\5 throughout the UK Or. Ashworth os regtStereu ¥lilt' the Bntlsh AssoctatiOn of Telc·dermatology and the BnbSh Medical Associa lion.
Regional Director Europe
Ken Brown, klwyer turned entrepreneur, could not reSISt the chaUenge of budding a busonoss As an advocate of the Htgh court of South Africa, he has succossfully advosed, repr'!sented and appeared for clients at the htghest levt>l '" a wode vanety of contentious matters. Havong experienced cancer first hand w1th the dl!!attl of a close famoly member, the cho1ce to gove up his legal practoce and JOin the Mole Detect·~ team • WhQre our iltm IS to save loves · was an easy chotce to make.
_:]
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CONTACT
HOW IT WORKS WHAT IS MELANOMA?
os to nve lives - was an easy choice to make.
Hemanshu Shah Cl Chief T echnicol Consultant
Herrrans."'J is a seoal entr'=Pfeneur, owner and founder of the liUCcessful company BIZI!Jma Softwa.-e ?vt Ltd. EnZJgma Software's success IS founded on thell' cients success, relyng on such dNefs technologuts ll ~ esfllf'ce.com's Visual Force &. Apex ASP.Ne PI-IP and .Java. Enllgma Software IS on of tile f11st comp<Jrues from India to launch a successful product called FTP Attachm nts on tile Salesforce platform and me first ISV Salesforce.com partner.
Knsti Zuhlke Kimball ml America & LATAM
Knstl IS a 6 year veteran of Procter & Gamble where sho wo1 ~ "d 111 ConsumPr and Market Knowledge Over her tenure at P&G she worked on var1ous brands 1nclud1ng C1llette, Old Spoce and Always She left P&G in July 2011 to pursu11 her dreams of bac;om•ng an entrepreneur. Knsll's pass10n rs rnnovaoon. She 1s now comrmtlild to launch1ng £everal tools that mprove lives across the wor1d,
Jason Boggess Cl T echnicol Consultant
Jasofl Sogg:ss gr-aduated from the MHnchusetts lnstitu<.e of Technology (MIT ~ lab ...-tr. a "1asters of Science degrH tn Electneaf EngiOeefW>g and Computer Scence. spECializing il'1 C001Ptlter graphics and IMJOO. Willie at the mecia lab. Jason worl<ed on heaJthcare endeavors cndKIJng r£TRA ancl CA IRA eyeeare· on·a ·cellphone pro;ects ""hlch aJm to bnng s.ght to more than 1 llJlhon peopl world· whdc by prOViding QUIClc opticao refracbon WJformabon. NETRA was featured on CNI'• , the sac. New York Tmes, New Scientist, and won part of the MIT IDEAS Global ChaD ng , was a Vodafone Foundation Wireless Innovation PrOJCCt WoMer, and presented at TED 1n 2011. His master's thesis and research 1n partible, chcDp r tJnallmllglng :~•med to provtde developing areas of the world w1th ret1n 11 dl~llolS() <ha(lnot~s won the ClMrT Pnmary Healthcare F1rst Place Pnze and the Ml r ld'JdS Global ChJIIenge F1rst Place Grand Pnze. Over 300 million people w1ll go bhnd Without annuul r<Jtln.ll exams, wh1ch now can be prov1ded at a low cost.
8
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D Mole Detect~ saves Nv•• llvough detection
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HOW IT WORKS
Antoine Francisd Cl
WHAT lS MELANOMA?
User Experience Consultant and Designer
AntOine Is .m lnd<?pendent consultant ano uasyoes whO es to lmllglfle and crllfl user OfK!flted appicabons aoo .vells•tes. His broad tedrical knowledge llllows him to qu~ekty llisuallse lind plan 10t£raelJV>o solobons that lite both elegant and hulctional Before Mole O@tect- Antoule has .,.orked on ~~ pro;ect.s With a constant focus on d lfvenng a best user expern!nce possible.
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