exeter rebranding fieldwork booklet
DESCRIPTION
TRANSCRIPT
Field Study Visit
EXETERMarch 2009
© 2009 Okehampton College
Today’s Itinerary
1
2
1 Haven Banks – Rebranding Housing (9:30 – 10:00)2 The Quay – Reimaging the city for tourism (10:00 – 10:45)
3
3 Burnthouse Lane – Area of the city in need of redevelopment/rebranding (housing)(11:00 – 11:30)
45
6
4 Princesshay – Redevelopment of Exeter City Centre (11:45 – 12:30)LUNCH BREAK 12:30 – 1:15
5 High Street – comparison to the new redevelopment (1:15 – 2:15)6 Sidwell Street – an area of the city in need of rebranding (retail/business)
(1:15 – 2:15)
What you need to know...• Investigating areas within the built environment which require reimaging and redevelopment• Explore re-urbanisation and economic changes associated with such developments• Use primary sources to investigate features of rebranding such as environmental quality, land use, dereliction, housing • Use primary information to investigate a range of strategies that have been applied to urban areas (We will focus on city centre flagships schemes and new waterfront locations)• Urban strategies that change the built environment by rebranding of shopping, commercial and residential areas• Rebranding for a sustainable future
What you need to know...• Investigating areas within the built environment which require reimaging and redevelopment• Explore re-urbanisation and economic changes associated with such developments• Use primary sources to investigate features of rebranding such as environmental quality, land use, dereliction, housing • Use primary information to investigate a range of strategies that have been applied to urban areas (We will focus on city centre flagships schemes and new waterfront locations)• Urban strategies that change the built environment by rebranding of shopping, commercial and residential areas• Rebranding for a sustainable future
Environmental Quality Score – 1 Haven Banks
What is being assessed? (housing, street, industry, offices etc) ..........................................................................................
Other factors...
Description of area:
Overall Score (max. 34)
Anno
tate
d sk
etch
of t
he h
ousi
ng in
this
are
a
Oth
er fe
atur
es o
f the
hou
sing
in th
is a
rea
1 2 3 4Social Interaction – Places to hang out?
Social Exclusion – No areas for groups to meet or heavy monitoring
Authenticity – Unique design and mixed of cultures (independent shops and cafes)
Generic design - common and facilities (chains etc). No mix of cultures.
Accessibility –Spaces designed for pedestrians and well provided with public transport
Inaccessibility – Reliance on cars with poor transport links
Identity – Active citizenship and signs of community involvement
Disconnected from communities – Few signs of the presence of involvement of locals
Vibrancy – Music, art, leisure facilities, open spaces, nightlife
Lack of atmosphere – Dull, stale, quiet or uninteresting environment
TOTALS
Reimaging Assessment Index
1 Haven Banks
Describe the regeneration / redevelopment that has taken place in this area
Image of the Quay
Environmental Quality Score – 2 The Quay
What is being assessed? (housing, street, industry, offices etc) ..........................................................................................
Other factors...
Description of area:
Overall Score (max. 34)
Anno
tate
d sk
etch
of t
he h
ousi
ng in
this
are
a
Oth
er fe
atur
es o
f the
hou
sing
in th
is a
rea
Environmental Quality Score – 3 Burnthouse Lane
What is being assessed? (housing, street, industry, offices etc) ..........................................................................................
Other factors...
Description of area:
Overall Score (max. 34)
Anno
tate
d sk
etch
of t
he h
ousi
ng in
this
are
a
Oth
er fe
atur
es o
f the
hou
sing
in th
is a
rea
Image of Princesshay
Environmental Quality Score – 4 Princesshay
What is being assessed? (housing, street, industry, offices etc) ..........................................................................................
Other factors...
Description of area:
Overall Score (max. 34)
Anno
tate
d sk
etch
of t
he h
ousi
ng in
this
are
a
Oth
er fe
atur
es o
f the
hou
sing
in th
is a
rea
1 2 3 4Social Interaction – Places to hang out?
Social Exclusion – No areas for groups to meet or heavy monitoring
Authenticity – Unique design and mixed of cultures (independent shops and cafes)
Generic design - common and facilities (chains etc). No mix of cultures.
Accessibility –Spaces designed for pedestrians and well provided with public transport
Inaccessibility – Reliance on cars with poor transport links
Identity – Active citizenship and signs of community involvement
Disconnected from communities – Few signs of the presence of involvement of locals
Vibrancy – Music, art, leisure facilities, open spaces, nightlife
Lack of atmosphere – Dull, stale, quiet or uninteresting environment
TOTALS
Reimaging Assessment Index
4 Princesshay
Describe the regeneration / redevelopment that has taken place in this area
Perc
eptio
n An
alys
is o
f the
Prin
cess
hay
Rede
velo
pmen
t•
Ask
indi
vidu
als
thei
r per
cepti
ons
of th
e Pr
ince
ssha
y re
deve
lopm
ent u
sing
the
grid
bel
ow.
Reco
rd th
eir s
ex a
nd a
ge g
roup
as
wel
l.•
Add
up a
tota
l sco
re
Tota
l Sco
re:
/ 20
Sex:
Mal
e / F
emal
e
Age
Gro
up:
0
-15
1
6-29
3
0-44
4
5-59
6
0-74
7
5+
Perc
eptio
n An
alys
is o
f the
Prin
cess
hay
Rede
velo
pmen
t•
Ask
indi
vidu
als
thei
r per
cepti
ons
of th
e Pr
ince
ssha
y re
deve
lopm
ent u
sing
the
grid
bel
ow.
Reco
rd th
eir s
ex a
nd a
ge g
roup
as
wel
l.•
Add
up a
tota
l sco
re
Tota
l Sco
re:
/ 20
Sex:
Mal
e / F
emal
e
Age
Gro
up:
0
-15
1
6-29
3
0-44
4
5-59
6
0-74
7
5+
Perc
eptio
n An
alys
is o
f the
Prin
cess
hay
Rede
velo
pmen
t•
Ask
indi
vidu
als
thei
r per
cepti
ons
of th
e Pr
ince
ssha
y re
deve
lopm
ent u
sing
the
grid
bel
ow.
Reco
rd th
eir s
ex a
nd a
ge g
roup
as
wel
l.•
Add
up a
tota
l sco
re
Tota
l Sco
re:
/ 20
Sex:
Mal
e / F
emal
e
Age
Gro
up:
0
-15
1
6-29
3
0-44
4
5-59
6
0-74
7
5+
Perc
eptio
n An
alys
is o
f the
Prin
cess
hay
Rede
velo
pmen
t•
Ask
indi
vidu
als
thei
r per
cepti
ons
of th
e Pr
ince
ssha
y re
deve
lopm
ent u
sing
the
grid
bel
ow.
Reco
rd th
eir s
ex a
nd a
ge g
roup
as
wel
l.•
Add
up a
tota
l sco
re
Tota
l Sco
re:
/ 20
Sex:
Mal
e / F
emal
e
Age
Gro
up:
0
-15
1
6-29
3
0-44
4
5-59
6
0-74
7
5+
Perc
eptio
n An
alys
is o
f the
Prin
cess
hay
Rede
velo
pmen
t•
Ask
indi
vidu
als
thei
r per
cepti
ons
of th
e Pr
ince
ssha
y re
deve
lopm
ent u
sing
the
grid
bel
ow.
Reco
rd th
eir s
ex a
nd a
ge g
roup
as
wel
l.•
Add
up a
tota
l sco
re
Tota
l Sco
re:
/ 20
Sex:
Mal
e / F
emal
e
Age
Gro
up:
0
-15
1
6-29
3
0-44
4
5-59
6
0-74
7
5+
Image of the High Street
Environmental Quality Score – 5 High Street
What is being assessed? (housing, street, industry, offices etc) ..........................................................................................
Other factors...
Description of area:
Overall Score (max. 34)
Environmental Quality Score – 6 Sidwell Street
What is being assessed? (housing, street, industry, offices etc) ..........................................................................................
Other factors...
Description of area:
Overall Score (max. 34)
Footfall surveys
Place Time of day
Footfall tally
1 Haven Banks
2 The Quay
Place Time of day
Footfall tally
4 Princesshay
Place Time of day
Footfall tally
5 High Street
6 Sidwell Street
Place Time of day
Footfall tally
Place Time of day
Footfall tally