EXECUTIVE TREND SUMMARY

SOCIAL INFLUENCE DECIDES

CREDIT RATING

PERSONALISED PRICES IN

SUPERMARKETS

FILLING THE GAPS WITH

FURNITURE

%SEITE% %TRENDBEZEICHNUNG%

CONTENT

SEEING WHAT ICE CREAM TASTES LIKE 05

PERSONALISED PRICES IN SUPERMARKETS 07

SOCIAL INFLUENCE DECIDES CREDIT RATING 09

GEO-BASED PRODUCT SAMPLING VIA TWITTER 11

ARTIFICIAL TEXTURES FOR REAL OBJECTS 13

TV CAMPAIGN STALKS INTERNET USERS 15

DEVELOPER-ORIENTED ALTERNATIVE TO TWITTER 17

CHECK-INS VIA FACIAL RECOGNITION FOR DISCOUNTS 19

"MIIBRAND" TEMPTS CUSTOMERS INTO STORES 21

FILLING THE GAPS WITH FURNITURE 23

EBAY DELIVERIES WITHIN AN HOUR 25

APP SHARES CONTENT VIA SOUNDS 27

INTERNET CONTENT UPDATES IN REAL TIME 29

DIGITAL PICTURE FRAME FOR INSTAGRAM PICTURES 31

DISPLAYS ADAPT TO USERS' VISION 33

05

SEEING WHAT ICE CREAM TASTES LIKE

Ever wondered what tasting ice cream looks like? That's exactly what Jotta Design and Bompas & Parr decided to do with "The Magnum Infinity Pleasure Pod" as part of the promotion campaign for "Magnum Infinity bars". On the outside, the Magnum Infinity Pleasure Pod is a large, black sphere that is fitted on the inside with an interactive high-tech world of bio-experiences and biosenors. Visitors are given a free ice cream and can eat it inside the sphere where their heartbeat, swallowing, facial expressions and skin tension are detected and projected onto the pod as a “Pleasure Portrait” by digital software.

http://go.trendone.com/i8FcK Jotta Design, UK

SOURCE INITIATOR

07

PERSONALISED PRICES IN SUPERMARKETS

The US supermarket chain Kroger is offering personalised prices to customers with loyalty cards based on their spending behaviour. In partnership with the consumer research company dunnhumbyUSA, consumers' purchasing histories are analysed and discounts are awarded to customers by e-mail or in stores to those who buy the product first. Customers who frequently buy a specific brand receive, for example, a discount coupon for that brand's latest product, while families will receive a discount on buying a larger version of a product that they regularly buy.

http://go.trendone.com/Ocjv8 The Kroger Co., USA

SOURCE INITIATOR

09

SOCIAL INFLUENCE DECIDES CREDIT RATING

The New York start-up Movenbank uses information from the social networks Facebook and Twitter to check the credit rating of its customers. Data on spending behaviour, daily outgoings and social influence are evaluated in real time to calculate a so-called "CREDscore". Customers also receive a clear overview that allows them to monitor their finances and understand the evaluation. Movenbank also plans to introduce daily personalised feedback and help its customers to spend their money more intelligently.

http://go.trendone.com/jSPf8 Movenbank, USA

SOURCE INITIATOR

11

GEO-BASED PRODUCT SAMPLING VIA TWITTER

The chocolate bar brand Clif Bar has launched a geo-based advertising campaign to invite Twitter users to a free snack when they're on the go. People have to send a geo-tagged tweet to @CLIFMojoGo and they then quickly receive instructions on how to download a digital coupon from the company's website. Users thus automatically take part in a competition in which they can win a GPS-enabled watch.

http://go.trendone.com/FndPL Clif Bar & Co., USA

SOURCE INITIATOR

13

ARTIFICIAL TEXTURES FOR REAL OBJECTS

"REVEL" is new technology developed by Disney Research that makes it possible for real objects to provide artificial tactile feedback. The technology uses "Reverse Electrovibration", which emits an electrical signal to the user's skin when an object is touched and creates the feeling of a certain preprogrammed texture. Using a touchscreen allows "REVEL" to deliver haptic feedback during computer games, or support people with visual impairments when touching objects or walls.

http://go.trendone.com/h5Rqr Disney Research, USA

SOURCE INITIATOR

15

TV CAMPAIGN STALKS INTERNET USERS

An American TV network is promoting its multi-part "Coma" series by using unsettling, personalised internet advertising. Visitors to the series' website who enter their first and last names and e-mails address as part of helping to solve a mystery then start seeing unexpected, mysterious internet advertising everywhere online that becomes more and more accurate in the information about the user that it incorporates. What users are not aware of is that a tracking cookie stored in their computer is responsible for this.

http://go.trendone.com/jSPf8 A&E Television Networks LLC, USA

SOURCE INITIATOR

17

DEVELOPER-ORIENTED ALTERNATIVE TO TWITTER

"App.net" is a commercial social network based on Twitter, but is different in that it offers more openness for developers. Making money increasingly forces Twitter to focus more closely on its customers from the advertising world than on users, which also leads to blocking third-party applications from other developers. Profits are therefore guaranteed, while innovations remain restricted. "App.net", on the other hand, promises to be a user-oriented platform that will not feature any advertising thanks to the fees for use, and it will always be accessible to developers. Crowdfunding has already ensured 11,000 users.

http://go.trendone.com/mPcka App.net, USA

SOURCE INITIATOR

19

CHECK-INS VIA FACIAL RECOGNITION FOR DISCOUNTS

A development by Redpepper using camera and facial recognition software now makes it much easier to check in to stores and other locations via Facebook. With this development, users can install the "Facedeals" app in their profiles. An algorithm then analyses the users' facial structures and interests. They can be recognised in participating locations by a "Facedeals" camera at the entrance and automatically receive discounts after checking in based on their personal preferences and interests on Facebook.

http://go.trendone.com/e4ugP Redpepper Lab, USA

SOURCE INITIATOR

21

"MIIBRAND" TEMPTS CUSTOMERS INTO STORES

"MiiBrand" is a service for store owners that informs both existing and potential customers about deals for their favourite brands – especially when they're near one of the participating stores. Users can create a brand profile, subscribe to deals from their favourite stores and receive bonuses for sharing the deals in social networks or check-ins on Facebook. The platform notifies users in real time when one of their selected brands has a matching offer available.

http://go.trendone.com/eYq6Z MiiBrand, Australia

SOURCE INITIATOR

23

FILLING THE GAPS WITH FURNITURE

IKEA recently ran an ambient marketing campaign in Tokyo by showing how their furniture can be used to turn even the smallest spaces into practical living areas. Based in the district of Harajuku, the gaps between buildings were fitted with IKEA furniture to create living and sleeping spaces that could be viewed by passers-by or visited by people interested in the campaign. The dedicated website features a map displaying the locations of the outdoor furniture exhibitions.

http://go.trendone.com/XNXvQ Inter IKEA Systems B.V., Japan

SOURCE INITIATOR

25

EBAY DELIVERIES WITHIN AN HOUR

The online auction website eBay is currently testing a new partnership in San Francisco with a range of stores, enabling customers to buy any of their products over $25 and have them delivered within one hour for a fee of $5. Participants in the beta phase get a $15 discount and don't have to pay any fees for their first three deliveries. Partnered stores include the fashion chains Macy's, Bloomingdale's and Nordstrom, as well as Target, Toys'R'us and the electrical appliances store Best Buy.

http://go.trendone.com/ZTf3I eBay Inc., USA

SOURCE INITIATOR

27

APP SHARES CONTENT VIA SOUNDS

The London-based technology company Animal Systems recently launched an iPhone app called Chirp that allows users to transfer photos and links to another iPhone within hearing range by sound. The recipient must also have installed the app. The sender first has to upload the file to the app. The receiver phone recognises the file from the unique sound, which resembles birdsong and is played via the speakers, and can then access it. Files can also be sent to groups of people in this way.

http://go.trendone.com/Bf0sX Animal Systems, UK

SOURCE INITIATOR

29

INTERNET CONTENT UPDATES IN REAL TIME

"Open Real Time Connectivity", developed by the Brazilian company Realtime, is helping to transform the web into the "Live Web". The cloud-based messaging system ORTC for mobile and web applications features an open connection between the user and server, allowing content updates to be sent out across the world in a matter of milliseconds without users having to refresh a page. The advantage is that the speed of message transfers is increased and that bandwidth costs are reduced.

http://go.trendone.com/YlFQX Realtime, Brazil

SOURCE INITIATOR

31

DIGITAL PICTURE FRAME FOR INSTAGRAM PICTURES

The design studio Design to Matter has developed a digital picture frame called "Instacube" that displays friends' Instagram pictures or those searched using a hashtag in real time. The square, wireless device features a touchscreen that displays pictures at three times their original size. Three buttons on top allow users to turn the device on and off, switch streams and like photos. The Android-based system also allows software developers to create their own add-ons and modifications.

http://go.trendone.com/tEfN3 Design to Matter, USA

SOURCE INITIATOR

33

DISPLAYS ADAPT TO USERS' VISION

Thanks to the screens from EyeNetra, people with nearsightedness, farsightedness and other eye conditions will no longer need any visual aids to get a clear view of displayed information. Using the data from an eye test, the screens can be configured with new technology to correct the user's focus if it falls before or beyond the screen. Depending on the person's type of visual impairment, algorithms can process the images on display so that they appear natural. A variety of users can log in with their own settings.

http://go.trendone.com/lfEQX EyeNetra, USA

SOURCE INITIATOR

NEWS & DATES

Sensors everywhere! HOW SENSORS ARE INCREASINGLY INFLUENCING OUR DAILY LIVES

The methods involved in web analysis are being transferred to the real world in that connected sensors and software solutions are increasingly documenting and analyzing our movement patterns and communication behaviour. In the quantified world, software and hardware innovations have led to new, data-based business models that are adapted to the way people behave in public. How can you make best use of these developments? With the Radical Game workshop, you will develop new ideas! The focus is always on creative, practical work. The process of coming up with great ideas is realized in a playful setting within three phases.

INSPIRATION – IDEATION – TRANSFORMATION After an introductory presentation by TrendONE featuring selected, inspiring micro-trends, you will get to work on your own creations. As part of a team, you will link the micro-trends to new ideas that you can develop even further and relate them more closely to your own business. The workshop combines inspiration, fun and abstract thinking with professional guidance.

Your contact for the Radical Game workshop:

Franziska Palmberger palmberger@trendone.com

http://go.trendone.com/nxjRq

Your access to the latest innovations and trends: Trendexplorer 3.0 TRENDONE RELAUNCHES GLOBAL TREND DATABASE

We are currently updating the Trendexplorer with some new features so that it is even more closely adapted to your needs. The new version of the trend database, the Trendexplorer 3.0, will be launched at the end of the year. While maintaining the features you already know, a range of new applications will be added to the Trendexplorer 3.0: 1. You will receive trend alerts based on search

terms and industries. 2. You can check out micro-trends related to the

current selection. 3. You will discover a new trend universe.

35

Sign up at www.trendexplorer.com

and make the most of Europe’s most comprehensive trend database!

CONTACT

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