Executive Summary Manley’s Service Learning Projects

March 3rd, 2015

Group: Brianna Socci, Jamie Gil, Wyatt Chartrand, Adam Goldwasser Client organization: CHOW Project title: CHOWbus Issues facing organization: CHOWbus is a new CHOW project. The project wants to eventually be self-sufficient. The project needs a marketing plan and sales and price structure implemented. We will cover two broad portions, the implementation of a marketing model and the implementation of a sales and revenue model. The marketing model will consist of IT integration, social media optimization, and consumer education. The sales and revenue model will balance a low-cost, no-cost model and a targeted pricing structure to boost revenue. We will pursue a new market, off-campus students. We believe this is a huge opportunity for the CHOWbus and will provide sustainability for its “low cost, no cost” model. Project overview: Project will consist of four phases.

Project timeline:

Project progress: Thus far we have conducted preliminary research, we have met with CHOW’s Director Mike Leahey and discussed the organization’s issues including marketing and sales, and begun our notebook deliverable. We have also developed content for them to post on their Facebook page, and have increased their “likes” by 23% in total and 5,200% of new “likes” from the previous week. Immediate next steps: Follow-up meeting with Mr. Leahey, further development of notebook deliverable, conduct further research and data collection in regards to the organization’s financials and related data. Take preliminary steps to streamline the organization’s social media as part of our marketing model implementation. Feedback from organization: Our Director, Mike Leahey, provided us with valuable feedback about how we are doing thus far, and how we can improve. Our proposal was very clear, detailed, and well thought out. He believes our project is very relevant and is supportive of us helping CHOWbus’ key issues. Although we got a late start on our project, he is satisfied with our accomplishments thus far. He thinks as a group we are professional and timely with our meetings and responses. Because we got a late start, we must continue our time management and make sure we utilize the little information that is available because it is a new project.

What you’ve learned so far about leadership: So far, we have learned many things about leadership. Most of this knowledge we have gained through our experiences with Mike. As a leader, it is important to be humble, and passionate about the goals we are trying to achieve. This is also demonstrated by Susan Rodgerson, Executive Director for Artists for Humanity. He is honest and shares his visions with his co-workers, which is important when trying to develop a committed team. By doing so, your co-workers can align their personal goals with the overall goals of the organization.