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SAP Mobile Customer Conference 2015

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Simplify

Transform

Beautify

SAP Mobility New Journey, New Beginning Jon Schmidt, Senior Vice President Mobile Sales & GTM

Innovate

Entering into a new era of unprecedented change across a multitude of dimensions

Business is at an inflection point

5 billion people worldwide

will become middle class by 2025

Rising Customer Expectations

75% of the global workforce

will be Millennials by 2030

Dramatically Changing Workforce

Brookings Institute

89% believe Big Data will

revolutionize business like the Internet in the 1990s

Data Explosion

Accenture 2014 Brookings Institute

business leaders believe that customer experience is the next battleground

increase in operating margin in retail companies using Big Data as a new resource

higher operating margin than the businesses with poor employee engagement

higher sales and margins when effectively running a networked enterprise

71% 3x 60% 50%

Harvard Business Review Tower Watson Report, Gallup McKinsey Insights McKinsey Quarterly

These changes unveil new areas of opportunity For companies to innovate and grow

Innovate the future together Big data brings new business opportunities, innovation, transformation and growth

44 trillion gigabytes (44ZB) of data will be generated in 2020… data creation is more than doubling every two years

http://www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm

increase in operating margin in retail companies using Big Data as a new resource

60%

http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation

More than 60% of CEOs expect 15%–50% of their earnings growth in the next 5 years to come from technology-enabled business innovations. McKinsey study, 2013

30+ Billion Things by 2020

Internet- of-Things

2007 2020 2015

35,000

25,000

15,000

5,000

Millions

Strategy Analytics, October 2014

Personal Devices

Home Devices

“ ”

Enabling our customers to deliver contextual, consistent, and relevant experiences regardless of channel or device throughout the entire customer journey

Our vision

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New journey, new beginning.

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Innovation

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Transformation

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Beautification

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Simplification

Run real-time, integrated, and networked with SAP HANA Cloud Platform

Security

Integration

Developer-friendly and efficient

Context-aware applications

Operations Finance Sales Services IT Partners Consumers

Internet of Things Corporate Systems Other Real-time Data

On-the-go Access

Mobile Services

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Run Simple Through Mobile

Ubiquitous Access mobile services on anything with a pane of glass

Personal

Expect an individualized, contextually relevant experience, powered by big data and analytics in the cloud

Constantly Evolving

Harness Open Standards for rapid innovation that anticipates user needs

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http://sapmobilejourney.com

Begin Your Journey Now

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Thank You

Contact information:

@sapmobilejons jon.schmidt@sap.com

Jon Schmidt Senior VP, Mobile Sales and GTM

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 21 Internal

The future of business requires simplification

How do SAP® solutions help with this new reality of the mobile enterprise?

What are the benefits?

Why SAP for enterprise mobility?

Learn more

The value of simplification

Key facts

Value Map Summary Value Map / LoB Name

Sources: 1. “Always Connected: How Smartphones and Social Keep Us Engaged,” IDC, 2013. 2. “From Mobile Void to Mobile Enterprise: Keeping up with Mobility Trendsetters,” IDG Research Services, 2013.

Studio SAP I 37253enUS (15/03) © 2015 SAP SE or an SAP affiliate company. All rights reserved.

►  Hallmark empowers field employees with solutions built on SAP Mobile Platform.

►  HP manages over 100,000 devices with SAP Afaria®.

►  National Grid increases productivity with SAP Mobile Platform.

►  NY-Alert keeps millions informed instantly with SAP SMS 365.

Enable on-the-go access Run more efficiently and engage more deeply with customers by using a new mobile-driven business model.

Foster innovation Develop innovative, industry-specific mobile apps and run them efficiently on SAP HANA® Cloud Platform.

SAP helps companies reimagine their mobile business and processes. We deliver industry-specific mobile applications and provide an open and flexible mobile platform. Mobile solutions from SAP help businesses of all sizes and industries meet the needs of their mobile users by providing a comprehensive portfolio of mobile apps, development, security, and messaging as a service. ►  Visit us online

►  Customize your mobile journey with SAP ►  Explore mobile solutions for your industry

As consumers and employees, we enjoy the power and convenience of a connected lifestyle. However, businesses of all sizes and industries struggle with the complexities of ubiquity and diversity of mobile devices and content such as: •  A vast amount of data that makes it difficult to get the right information to the right person and device at the right time •  Inconsistent experiences, new security and privacy risks, and unprecedented complexity for developers, IT, and business users •  Accelerated convergence of mobile, cloud, and device technologies, yielding an evermore diverse and disparate ecosystem of connected applications Moving forward, companies must be able to turn data into actionable, contextual insights; provide elegant, secure, and intuitive mobile apps; and manage the complexity and diversity of devices, apps, and content.

With mobile solutions from SAP, businesses can run more simply through: •  Increased user satisfaction and adoption by providing a simplified, context-aware user experience •  Improved asset use with consistent, convenient, always-on access to systems and data •  Streamlined operations by adopting a single, uniform, cloud-savvy, and API-rich mobile platform •  Creation of additional revenue streams by deploying industry-specific mobile apps across channels •  Simplified and future-proof mobile deployments based on a scalable, manageable, and flexible platform •  Devices, mobile apps, content, and data that are secure on the go and in the cloud

Run Simple with Mobile Solutions from SAP

Provide context-aware mobile apps Develop once for any device to provide consistent, context-aware user experiences across processes.

Of smartphone owners’ time spent communicating through text, e-mail, and social media1

Secure access proactively Secure your enterprise’s devices, mobile apps, data, and content with role-based profiles.

84% Of companies increase productivity, thanks to enterprise mobility2 84% Of companies attribute revenue gains to enterprise mobility2 74%

OVER 6000 SAP MOBILE CUSTOMERS

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 23 Internal

The journey continues…

Multimodal Interaction, 3D Visualization

Consumer Behavior, Targeted Offers

Mobilizing SAP Fiori

City Connect / BCN4U

Smart Vending, Connected Retail

Glasses, Augmented Reality