- Executive Briefing

Customer Overview Foodland Super Markets, Ltd.

Established in 1948 Market City Founder: Maurice J. "Sully" Sullivan

Locally and privately owned by the Sullivan Family 2nd generation CEO is Jenai Sullivan Wall, daughter of Maurice J. "Sully" Sullivan

President is Abel Porter Vice President is Joe Detro (Able and Joe are both formerly from Smith's Food and

Drugs which operates 125 Stores) Beverage Buyer (Director of Grocery Operations) is Jodi Minamishin

Current Agreements

Current Foodland CMA - $1.34

Foodland has a good understanding of our CMA program. The CMA has proven to be a good tool in driving cases and attaining GP

Continue to execute all Special Emphasis

and Stock Up/Pantry Load programs in 2012

Coca-Cola Business Performance YTD Volume is 922,000 cases 3.6%

Key Drivers:

Dasani 24pk/.5l 12% from prior year

20pks SSD 3% from prior year

Success with Coke with Meal Bundles driving incremental volume

Current Issues & Opportunities

• Increase FLM placement. • Increase occasion based bundling • Quality big event marketing

Key Channels & Markets Foodland Super Markets, Ltd. Parent company is Sullivan Family of

Companies, Ltd Sullivan Family of Companies own

Foodland, Sack N Save, Food Pantry , Malama Markets, Foodland Farms, Coffee Bean & Tea Leaf, Beard Papa

Foodland Super Markets, Ltd has a total of 29 stores operating in Hawaii Honolulu has 17, Maui has 5, Hilo has 3, Kona has 2, Kauai has 2

West Region –

Action Plans Initiatives

Volume Plan

Revenue

DNNSI/Cs Plan

.03%

+$.32

.07%

Drive Cases on Displays/POI

Grow Brand & Package Variety

Drive IC Sales Growth

Drive Occasion Based

Programming

Continue to drive incremental theme displays

Refresh racks and displays to meet monthly priorities

Promote package/brand variety to drive incremental sales & GP$

100% Distribution of Authorized Items

Continue market leadership role with emerging and innovation brands

Execute all IC Bundles (People, Gum, Candy)

Continue to look for incremental placements

Drive volume by using SE Pricing

Sustaining Meal Planned from Marketing

Continue to use OBM Custom Coupons

WR PRGM 2012, Large Store RPPP 12oz 12pk Cans 12oz 20pk Cans

32oz Powerade 2L Core/ Flavor

Retail X’S

EDV $5.99

P1 3/$11 – 3/$12

11

P2 4/$12- 4/ $13

8

Retail X’S

EDV $5.99

P1 3/$12 16

P2 4/$13 8

2011 2012

• TL Increase From $9.64 to $10.12

• +5 Incremental P1 Events

• Coupon Transition • Tiered Discount Approach

Segmented by Customer

Highlights

Retail X’S

EDV $6.99

P1 $5.99 -$5.49 7

P2 $4.99

Retail X’S

EDV $6.99

P1 $6.49 9

P2 $5.99 9

2011 2012

• Cycling Customer Investment of $4.99

• Coupon Transition

• Maintain 12pk /20pk Value Index

• +9 Incremental Events

Highlights

Retail X’S

EDV $1.79 - $1.59

P1 $1.25 6

P2 $0.99 8

FLVR $0.99 18

2011 2012

• Cycling 1M cs at Retails <$1.00

• Coupon Transition • +5 Incremental P1 Events

Highlights

Retail X’S

EDV $1.79 - $1.59

P1 $1.33 7

P2 $1.25 15

FLVR A EDV 4/$5 P1 $0.99

6

FLVR B $0.99 18

2012 Retail X’S

EDV $0.99- $0.89

P1 $0.79 28

P2 $0.69 4

P1 B10G5F 4

Retail X’S

EDV $1.25 - $0.99

P1 $0.89 16

P2 $0.79 16

P1 $0.69 2

P2 B10G4 6

2011 2012

• EDV remains at $1.25 • From B10G5 to B10G4

• Less $0.69/ $8.80 Wks • Pending Approval

Highlights

Customer – Price Pack Plan

Month January 2012 February 2012 April 2012 May 2012Wed Start 4 11 18 25 1 8 15 22 29 7 14 21 28 4 11 18 25

Week Count 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

HolidaySuper

BowlPres Day Easter

12-packs KO KO S KO KO KO KO S KO KO

KO 12pk SRP: 4.50 4.50 3/$12 4.50 4.50 4.50 4.89 3/$12 4.50 4.50

FF 12pk SRP:

2-Liters KO KO KO KO KO KO KO

KO 2L SRP: 4/$6 4/$6 4/$6 4/$6

FF 2L SRP:

Large Pack Cans 2/$12 2/$12 2/$12

8P/7.5 Cans 2.49 2.99 2.99 2.49 2.99 2.49 2.99

DH 6pk Cans 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 1.99 1.99 1.99 1.99 1.99 1.99 1.99 1.99

DH 2L Bottles 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 4/$5 4/$5 4/$5 4/$5

1.0L Mixers/CSD

Dasani 24P/.5L 4.99 2/$8 4.99 4.99 4.99 4.99 2/$8 4.99 4.99 4.99 2/$8 4.99 4.99 2/$8 4.99 4.99 4.99

Dasani Multi-Pack 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99

Dasani 1.0L 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.99 0.89 0.89 0.89 0.89

Evian Multi Pack6pk/.33L

$4.99

6pk/.33L

$4.99

6pk/.33L

$4.99

6pk/.33L

$4.996pk/.5L

$5.49

6pk/.5L

$5.49

6pk/.5L

$5.49

6pk/.5L

$5.49

6pk/.5L

$5.49

6pk/.5L

$5.49

6pk/.5L

$5.49

Evian Singles

vwtr 20oz 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5

other vwtr

swtr 1L 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 1.89 1.89 1.89 1.89 1.89 1.89 1.89 1.89 1.89

other swtr

Energy

POWERADE 32z

PADE 32z SRP: 4/$5 4/$5 10/$7 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 10/$7 10/$8 4/$5 4/$5 4/$5 4/$5 10/$7 4/$5

PADE 8P/20oz 4.99 4.99 4.99 4.99 3.99 4.99 4.99 3.99 4.99 4.99 4.99 4.99 4.99 3.99 4.99 4.99 4.99

PADE 6P/12oz 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99 2.99

Fuze 18oz 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$3.50 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$5 4/$3.50 4/$5

Honest Tea 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49 1.49

Peace Tea

Other

March 2012

T1 T2 T3

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Summer Olympics NCAA

Fall Football

Class ified - I nt ernal use

Arctic Home

Heart Truth

Earth Month

Halloween

New Year New You

Battle ship

Back to

School Dr. Pepper

ACMA’s

Sprite Spark Parks

Get Out and

Play SGK

Shop w/o the

Drop

2012 Marketing Calendar

Dr. Pepper Avengers

Big Game

Shop for Higher

Education

Movie Mania

Give Aloha

SGK Summer Olympics Share a

Holiday Feast

Dasani Earth Day

Meal

January Football

DELI/ MEAL

SNACK Perimeter $1.50 off (1) Mini 8pk

&RF Ritz/RF Wheat Thins

$1.50 off (1) Mini 8pk & Ritz/Wheat Thins

$1.50 off (1) Mini 8pk & Wheat Thins Stix

$1.50 off (1) Mini 8pk & Nabisco Fresh Stacks

$1.50 off (1) Mini 8pk & Nabisco crackers

FRONT END

Save $1.00 on (1) 20oz & People Magazine

Save $1.50 on (2) 20oz & (2) Orbit products

Save $1.00 on (2) 20oz & Hershey’s chocolate

Save $1.00 on (2) 20oz & Hershey’s chocolate

Save $1.00 on (1) 20oz People Magazine

Save $1.00 on (2) 20oz Icebreakers/Breathsavers

Custom CWM

$1.50 off (1) Mini 8pk & Ritz Crackerfuls

Fountain Fountain + Chicken Bowl

for $4.99

Meal

LOBBY / END CAP

Perimeter

$1 off (2) 2L & $4 deli, meat, or frozen purchase

$1 off (2) 2L & $4 deli, meat, or frozen purchase

$1 off (2) 2L & $4 deli, meat, or frozen purchase

$1 off (2) 2L & $4 deli, meat, or frozen purchase

COKE ZERO: Save $2 off

any 2-2L and (2) Nabisco

Diet Coke offer

Fanta & Jolly

Ranchers Twizzlers

Coke with Meals partner: Campbell’s

offer Pending

COKE ZERO:

Custom only

FUZE & Kelogg’s Right

Bites:

Sprite, POWERADE, Vitaminwater, Dasani & Kellogg's

Diet Coke and HBA partners; offers

pending

6

MMR & Famous

Amos (AA)

FUZE & Special K

Offer pending

Customer- 2012 Bundle Calendar

Bakery + Mini-sleek Private Label Chips + Mini-sleek Poke + 2L

Fountain + Chicken Bowl for $4.99

Meal

Customer – Sustaining POI/Equipment

2012 Incremental POI

• Snack Mini

x 4 shelf with Kraft

• Produce

x Produce Racks

Customer Specific - Free Form

Meal Snack Bundling We have partnered up with Kraft/Nabisco locally to

create a program which allows Coca-Cola and Kraft/Nabisco to have an incremental rack placement

at each store

Bring Home the Gold Execute Olympic with Big Displays and incentives to win

BIG