exciting & transformational times for insights at...

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1 © Inter IKEA Systems B.V. 2019 Exciting & transformational times for insights at IKEA © Inter IKEA Systems B.V. 2019 Erik Thoreson IKEA Consumer & Market Insights [email protected]

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© Inter IK

EA S

ystems B

.V. 2019

Exciting & transformational times for insights at IKEA

© Inter IK

EA S

ystems B

.V. 2019

Erik ThoresonIKEA Consumer & Market [email protected]

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© Inter IK

EA S

ystems B

.V. 2019

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© Inter IK

EA S

ystems B

.V. 2019

To create a better everyday life for the many people

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© Inter IK

EA S

ystems B

.V. 2019

© Inter IK

EA S

ystems B

.V. 2019

The world we (will) live in is continuously changing

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© Inter IK

EA S

ystems B

.V. 2019

©Inter IK

EA S

ystems B

.V. 2019

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Many “dilemmas”

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© Inter IK

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Global<->

Local

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ystems B

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ystems B

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© Inter IK

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Reactive<->

Proactive

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©Inter IK

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ystems B

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More data<->

Actionable insights

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© Inter IK

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ystems B

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© Inter IK

EA S

ystems B

.V. 2019

Integrated value chain <->

Interdependent ecosystem

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©Inter IK

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Many (new) opportunities

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Insight plan

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© Inter IK

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.V. 2019

Business solution area for insights

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Insight engine

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Insight networks & collaborations

ADIDAS X IKEA

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.V. 2019

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© Inter IK

EA S

ystems B

.V. 2019

“Most things remain to be done”

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