excite conference presentation – what's the point of twitter?
DESCRIPTION
Presentation slides from the Excite conference talk –http://www.exciteshow.com/page.cfm/action=Seminars/SeminarID=2TRANSCRIPT
What’s the point of Twitter?
Who’s on Twitter?
Who am I?
Social media
1996 2009
What’s Twitter?
1. The basics
2. Case studies
3. Twitter & events
Followed by Q&A
Twitter is …
Different things to different people
… Social text messaging
… social text messaging
… breaking news
… diary of events
#? #!
… a topical discussion
… reminder alerts
… celeb spotting
… customer service
… an oracle of collective wisdom
… 24/7 networking
Why Twitter for business?
• Will change the way people work across every department
Getting started
web
mobile
Applications - TweetDeck
Applications - Seesmic Desktop
CoTweet
Setting up an account
• First impressions are important
Corporate accounts
What are you doing now?
Set some goals
• To promote an event
• To connect with industry leaders
• To gather feedback on products
TwitterFeed.com
It will take time
It’s not about followers
Quality over quantity
Spot the expert
• 45,815 followers• “Marketing guru
turned social media expert”
• 4,075 followers• “CEO, Forrester
Research”
Who to follow?
• WeFollow.com
• Twellow.com
• Whoshouldifollow
• ExecTweets.com
• Business Week’s article on CEOs
Follow me, follow you
Twitequette
• Don’t auto-reply or auto-DM
• Listen & respond
• Learn the rules of engagement
Don’t do this
Case studies
Skittles
Skittles
SquareSpace
SquareSpace
100 foldgrowth
Absolut Kindness
• TV ad launch
• Twitter campaign on #kindness
• Word-of-mouth events in London
Absolut Kindness
Daily Mail
• Social media tail wags the mainstream dog
• Grassroots twitter campaigns can have real world outcomes
Daily Mail
Daily Mail
Motrin Moms
• Get social media wrong and repercussions are swift
Motrin Moms
VW Online campaign
• Innovative use of Twitter to personalise the campaign
#BlameDrewsCancer
• Twitter used to raise awareness
• Fundraising
• Innovative use of hashtags
Twitter Comedy Night
• Unique, virtual event
• Used hashtags for participation
• Acts also posted on YouTube
Twitter Comedy Night
Smack My Tweet Up
• 24 hour Valentine’s Day twitter event
• Send anonymous tweets
• 350+ Tweets sent
• 1500+ visitors
• 5800+ clicks
Smack My Tweet Up
BA Great Britons
• Challenge to promote the Olympic ideals
• Website built on social media sharing & voting
BA Great Britons
Twitter & Events
Types of events
• Regular Twitter meet-ups (tweet-ups)– 6-20 attendees, little planning
• NotAtSXSW– 70+ ppl, 4 days planning
• Twestival– 200 cities, 1 month planning, $250k raised
• 140conf– 300+ ppl, 2 years of ‘planning’
Tweet-ups
NotAtSXSW
Twestival
140conf
Events lifecycle on Twitter
Leading up
• Word-of-mouth– “are you going to this” (social proof)
• Buzz - Release tickets in batches• Reputation for hosting successful
events• Social event sites
– Facebook, Twtvite, Amiando, Eventbrite
Social proof
During
• Hashtags– Follow along with the activity – Tell their friends about the event– Find people at the event – Create a forum for ongoing discussion – Provide real-time feedback for the
organiser/panel/speaker
• Real-time Twitter streaming– Interactive participation
Real-time interaction
Following up
• Continue the discussion
• Network with attendees
• Keep the excitement going until the next event– Release pictures & videos over time
Continued discussion
Jeff Pulver on 140conf
Questions?