Excellence.Excellence.Master Master

The Basics.The Basics.Tom Peters/0502.11Tom Peters/0502.11

EXCELLENCE:EXCELLENCE: Master the Basics Master the Basics

1. 1. Read. Read. 2.2. Write. Write. 3.3. Talk. Talk. 4. 4. LISTEN. LISTEN. 5.5. Appreciate. Appreciate. 6. 6. Kind.Kind. 7. 7. Walk.Walk. 8. 8. Work.Work. 9. 9. EXECUTE.EXECUTE.10.10. EXECUTE EXECUTE11.11. Relentless. Relentless.12. 12. Enthuse.Enthuse. 13. 13. WOW!WOW! 14. 14. PEOPLE. PEOPLE. 15. 15. Frontline.Frontline. 16. 16. ACT.ACT.17. 17. Anger.Anger. 18. 18. Band.Band. 19.19. Apologize. Apologize. 20.20. Weird-out. Weird-out. 21 21 Why?Why? 22. 22. Network I.Network I. 23. 23. Network II.Network II. 24. 24. Wired.Wired. 25. 25. EXCELLENCE.EXCELLENCE.

The EXCELLENCE 25The EXCELLENCE 25

1. 1. Read.Read. (Outstudy ‘em. Read wide. Read deep.) (Outstudy ‘em. Read wide. Read deep.)2. 2. Write.Write. (Clear. Concise. Compelling. Powerful.) (Clear. Concise. Compelling. Powerful.)3.3. Talk. Talk. (Presentation MASTERY. Study. Practice-practice-practice. (Presentation MASTERY. Study. Practice-practice-practice. Storytelling, mastery of.)Storytelling, mastery of.)4.4. LISTEN. LISTEN. (Study. Practice-practice-practice. Understand enormous- (Study. Practice-practice-practice. Understand enormous- MATCHLESS power thereof.)MATCHLESS power thereof.)5.5. Appreciate. Appreciate. (Engaged. Compassionate. Appreciative always. “Thank (Engaged. Compassionate. Appreciative always. “Thank

you”you” rules.)rules.)6.6. Kind.Kind. (Pays off big-time. K =R =P/Kindness = Repeat business = (Pays off big-time. K =R =P/Kindness = Repeat business =

Profit.)Profit.)7.7. Walk. Walk. (MBWA/Managing By Wandering Around. “In touch” as fetish. (MBWA/Managing By Wandering Around. “In touch” as fetish. Practice.)Practice.)8. 8. Work.Work. (Work harder than the next person.) (Work harder than the next person.)9.9. EXECUTE. EXECUTE. (SWEAT THE DETAILS WITH MANIACAL PASSION. ) (SWEAT THE DETAILS WITH MANIACAL PASSION. )10.10. EXECUTE. EXECUTE. (SWEAT THE DETAILS WITH MANIACAL PASSION. ) (SWEAT THE DETAILS WITH MANIACAL PASSION. )11.11. Relentless. Relentless. (Keep on keepin’ on. (Keep on keepin’ on. “Know when to fold ‘em”: NO!!

Master of “Plan B.”)Master of “Plan B.”)12.12. Enthuse. Enthuse. (Enthusiasm begets Enthusiasm. Enthusiasm moves (Enthusiasm begets Enthusiasm. Enthusiasm moves mountains.)mountains.)13. 13. WOW!WOW! (Knock-your-socks-off standard for positively everything.) (Knock-your-socks-off standard for positively everything.)

The EXCELLENCE 25The EXCELLENCE 25

14.14. PEOPLE. PEOPLE. (People 1 (People 1stst. People 2. People 2ndnd. People 3. People 3rdrd … Great-engaged … Great-engaged people>>Great strategy. Best bosses = Best people developers. Yourpeople>>Great strategy. Best bosses = Best people developers. Your people are your #1 customers.)people are your #1 customers.)15. 15. Frontline.Frontline. (First-line supervisors, quality of, determine just about (First-line supervisors, quality of, determine just about

everything.)everything.)16. 16. ACT.ACT. (Most tries wins! READY. FIRE! AIM. “Blame no one. Expect (Most tries wins! READY. FIRE! AIM. “Blame no one. Expect

nothing. Do something.” “You miss 100% of the shots you never nothing. Do something.” “You miss 100% of the shots you never take.”)take.”)

17. 17. Anger.Anger. (Impatience. Constantly question the status quo.) (Impatience. Constantly question the status quo.)18. 18. Band.Band. (Small, passionate, relentless bands of people change the (Small, passionate, relentless bands of people change the

world!)world!)19. 19. Apologize.Apologize. (“I’m sorry,” enormous power thereof.) (“I’m sorry,” enormous power thereof.)20.20. Weird-out. Weird-out. (Multiple, unusual sources of information and feedback.) (Multiple, unusual sources of information and feedback.)21 21 Why?Why? (Curiosity power! Always/repeatedly ask and ask and ask: (Curiosity power! Always/repeatedly ask and ask and ask:

“Why?”)“Why?”)22.22. Network I. Network I. (Work like a demon on wider-deeper relationships. Think (Work like a demon on wider-deeper relationships. Think R.O.I.R./Return On Investment in Relationships. NEVER WASTE AR.O.I.R./Return On Investment in Relationships. NEVER WASTE A LUNCH.)LUNCH.)23. 23. Network II.Network II. (“Suck down” for success. “Real work” happens 2-3 levels (“Suck down” for success. “Real work” happens 2-3 levels

“down”—master the “working underbelly” of your own/customer/etc. “down”—master the “working underbelly” of your own/customer/etc. organizations.)organizations.)

24. 24. Wired.Wired. (Use every trick in the Internet/Co-create/Social Media book.) (Use every trick in the Internet/Co-create/Social Media book.)25. 25. EXCELLENCE.EXCELLENCE. (The only standard. Always capitalize all letters.) (The only standard. Always capitalize all letters.)