Final Exam Review

Words to Know

Genocide: the annihilation of an entire group of people based on culture, race, skin color, nationality, etc.

Holocaust: Literally, “sacrifice by fire” (Greek) the mass slaughter of European civilians and especially Jews by

the Nazis during World War II

Denotation: the dictionary definition of a word Connotation: the feelings or emotions that are aroused by the word

Loaded Words: words with strong connotations, often used in advertising to manipulate the buyer. Also used in propaganda for purposes of manipulation.

“Loaded Words” Activity

• Rank in order of least “scary” sounding to most “scary”, with least scary being a 1 and most being a 5. Be fully prepared to defend your rankings.

_____detention camp_____assembly center_____prison camps_____relocation center_____temporary detention center

If you were a Nazi using propaganda techniques and you were planning to send someone to one of these places, where would you tell them they are going? Why?

“Loaded Words” Activity

• Rank in order of least loaded sounding to most, with least being a 1 and most being a 4. Be fully prepared to defend your rankings.

___ riot___ unlawful gathering ___ protest ___ disturbance

What would someone who is participating in this event call it? How about someone who wants to portray the participators as negatively as possible? How about an “unbiased” newspaper reporter?

Propaganda

Definition: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause, usually manipulates the truth

Used by : governments, advertisers, people promoting causes or beliefs

Propaganda/Advertising Techniques to Know

Bandwagon• persuasive technique that invites you to join the

crowd.• “Everybody’s doing it!”

This is a Nazi election poster using the “bandwagon” technique.

This is a World War II poster that encourages you to enlist using TWO propaganda techniques: both BANDWAGON and ________________.

How? (Where is the flag? What is the underlying message?)

Patriotism• Purchase will display love of country.• Person will financially help the country.

…built “American tough”

TestimonialStatement endorsing an idea/product by a prominent person.

• Musical artists• Pro Athletes• Actors/actresses

Snob Appeal• Aims to flatter• Makes assumption/ insinuation that this product/idea is

better than others…• Thus, those that use it are too.

Look how fancy you will be if you smoke Davidoffs!

“Life is RICH”

“LUXURY takes a new shape.”

TransferDepicts a feeling, state or emotion, which

will “transfer” to you if you use the product.

• Love/ Popularity• Fame• Wealth• Power

Here is an example of transfer. If you smoke Newports, you will feel like them. (NOT!)

This is one of the Nazi propaganda posters that we concluded used the technique of transfer. Why?