What Extreme Performance Means for Your Business

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Data Warehousing at an Inflection Point

“2011 will be the year when data warehousing reaches what could well be its most-significant inflection point since its

inception.”

Source: The State of Data Warehousing in 2011

3

Q: Why can‟t I get

access to the

data I need for

decision making ?

Trusted

Information

•Accurate

•Consistent

•Quality

Q: Why do I have

so many duplicate

copies of data?

Much of it is

inaccurate!

Q: Why are my

applications

referring to last

week‟s numbers?

Accessible

Information

•Available

•Secure

•Reliable

Up-to-Date

Information

•Fast access

•Multiple sources

•Actionable

Information Management Challenges

4

ETL

OLAP Data Mining

OLAP Data Mining

ETL

Data Marts

Data Marts

Today’s Reality: No Single Source of Truth Expensive Data Warehouse Architecture

5

Getting to Your Data Becomes a Circus Act

6 6

Difficult to Manage

Limited Scalability

Inaccessible Information

Untrustworthy Data

Fragmented data Silos

Fragmented data Silos • Higher Costs

• Increased Risk

• Poor Decision Making

• Poor Decisions

• Higher Costs

• Increased Risk

What’s the Impact on Your Business?

7

Oracle Database 11g

Oracle Exadata Database Machine

Data

Marts

Data Mining

Online

Analytics ETL

Consolidate onto a Single Platform Faster Performance, Single Source of Truth

8

• Data Warehousing

• OLTP

• Database Consolidation

Exadata is Oracle’s strategic database platform for ALL Oracle Database

workloads

Oracle Exadata Database Machine One Architecture for …

9

Exadata Changes the Equation A Major Leap in Performance, Capacity and Value

Perform database queries 10x faster

Consume 10x less storage

Consolidate platforms, databases, power, cooling, administration

Eliminate systems integration trial-and-error

Run existing applications unchanged

Apply existing personnel, skills, Oracle licenses

“Exadata is the fastest growing product in Oracle’s history”

Larry Ellison, Oracle CEO

10

Are You Ready?

11

Exadata Hardware Architecture Pre-integrated, Optimized Oracle Database Platform

• Database Grid

– Intel-based database servers

– Oracle Linux or Solaris 11

– 10 Gig Ethernet (to data center)

• Storage Grid

– Intel-based storage servers

– Up to 336 terabytes raw disk

– 5.3 terabytes Flash storage

• InfiniBand Network

– Internal high-bandwidth connectivity

A complete system – compute, storage and network; pre-configured,

balanced and optimized.

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The Exadata Difference Dedicated to running the Oracle Database

Exadata DB Machine Custom Configuration

Storage scans, filters data Storage just ships blocks

Storage offloads DB* DB-unaware storage

Flash caches relevant data No DB-aware flash management

40 Gb/sec network 8 – 10 Gb/sec network

Pre-built for DB workload Assembled by customer

Redundancy built-in Build-your-own HA

Compression built-in Compression optional

Workload mgmt built-in Workload mgmt optional

* Backups, compression, decryption, data mining

Exadata is not a general-purpose system, It’s a Database Machine

168 CPU

cores in storage

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Traditional Query Problem

Select sum(sales) where salesdate= „22-Jan-2010‟…

Sum

Return entire Sales table

What Were Yesterday’s

Sales?

• Data is pushed to database server for processing

• I/O rates are limited by speed and number of disk drives

• Network bandwidth is strained, limiting performance and concurrency

Discard most of

sales table

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Exadata Smart Scan Improve Query Performance by 10x or More

Select sum(sales) where salesdate= „22-Jan-2010‟…

Sum

Return Sales for Jan 22 2010

What Were Yesterday’s

Sales?

• Off-load data intensive processing to Exadata Storage Server

• Exadata Storage Server only returns relevant rows and columns

• Wide Infiniband connections eliminate network bottlenecks

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Exadata Smart Flash Cache Extreme Performance for OLTP Applications

• Automatically caches frequently-accessed „hot‟ data in flash storage

• Assigns the rest to less expensive disk drives

• Know when to avoid trying to cache data that will never be reused

• Process data at 50Gb/sec and up to 1million I/Os per second

Infrequently Used Data

Frequently Used Data

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Exadata Hybrid Columnar Compression

Warehousing and Archiving

Warehouse/Query Compression

• 10x average storage savings

• 10x Scan I/O reduction

Archive Compression

• 15x average storage savings

– Up to 50x on some data

• Some access overhead

• For cold or historical data

Optimized for Speed Optimized for Space

Smaller Warehouse

Faster Performance

Reclaim 93% of Disks

Keep Data Online

Can mix compression types by partition for ILM

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Exadata Hybrid Columnar Compression Reduce Disk Space Requirements

3x

10x 15x

1.4x

2.5 x

Uncompressed Data

Data Warehouse Appliances

OLTP Data DW Data Archive Data

Oracle

18

Exadata Delivers Extreme Data Capacity Greater Than 10x Data Compression is Common

Exadata 10x compression

Teradata 2650 1.4x compression

Netezza TwinFin 2-4x compression

EMC VMAX 3x (Oracle) compression

Competitors require multiple racks of storage

to equal 1 rack of Exadata storage*

* Using largest disks and best

compression for each vendor

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Built-in Analytics Secure, Scalable Platform for Advanced Analytics

• Complex and predictive analytics embedded into Oracle Database 11g

• Reduce cost of additional hardware, management resources

• Improve performance by eliminating data movement and duplication

Oracle Data Mining

Uncover and predict

Oracle OLAP

Analyze and summarize

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Complete Family Of Database Machines From Quarter-rack to Multi-rack Configurations

Oracle Exadata X2-2 2 to 8 (12 core) database nodes

Oracle Exadata X2-8 2 (64 core) database nodes

Quarter Half

Full, Multi-Rack

Full-Rack

Multi-Rack Exadata models and configurations

span the full range of enterprise database deployments

21

22

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Exadata Delivers Extreme Consolidation Create a “Database-as-a-Service” Platform

• Large Memory

– Many databases can be consolidated

• Extreme Performance

– OLTP, DW, data mining, batch, reporting, loading,

backups, files in the database

– Encryption, compression

• Workload Management

– Manage SLAs via Quality of Service (QoS)

– CPU and I/O resource management

– Instance caging

Shrink data center costs, increase system utilization and promote

application integration

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Exadata Delivers Extreme Value 1/6 the Price Versus IBM‟s Latest

$18,860,000

2 Exadata X2-8

$3,000,000

• More CPU cores

• More I/O performance

• Same storage capacity

– (excludes compression)

• HA configuration

IBM P795 + 4 DS8700s w/ Flash

6:1 advantage*

* Hardware list price comparisons

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Standardized and Simple to Deploy Eliminate Systems Integration Trial-and-Error

• No Unique Configurations

– Same as Oracle engineering

– Delivered tested and ready-to-run

– Highly optimized, top-to-bottom

– Highly supportable

• Existing Apps, Tools, Practices

– Oracle Database 11g

– Full 30 years of Oracle DB capabilities

– No Exadata certification required

– Skills, knowledge base, people, partners

Deploy in Days, Not Months

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Exadata in the Marketplace

Customers report astounding performance with NO changes to their

applications

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Value Proposition

• Improve query performance by 10x

– Better insight into customer requirements

– Expand revenue opportunities

• Consolidate OLTP and analytic

workloads

– Lower admin and maintenance costs

– Reduce points of failure

• Lower risk

– Streamline deployment

– One support contact

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Ed Forman, CTO, Targetbase

“We are an analytical driven company and we need an environment that is going to keep up with our analysts‟ train-of-thought. We have seen analytical processes that used to run in 20 minutes now run in 38 seconds. It is a fantastic performance improvement, but it is also a business changer for our clients.”

DRAFT

Metin Yilmaz

Manager, DBA

Turkcell IIetisim Hizmetleri A.S.

“With Exadata, analysts from the finance and marketing departments get the results quickly and can be much more productive. This will provide us competitive advantages in a highly competitive telecommunication market.”

DRAFT

Kolin Ohi

Business Intelligence Architect

Hotwire.com

“Oracle Exadata allows us to support increasingly complex analytic work on rapidly increasing data volumes. By removing system performance constraints, it encourages more innovative data use and gives us a significant advantage in the highly competitive discount travel industry.”

DRAFT

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For More Information

http://search.oracle.com

or

www.oracle.com/exadata

oracle exadata

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