ExactTargetState of Indiana

Partnership Overview

November 21, 2006

ExactTarget Overview

Founded in 2000 Sole Focus: Superior On-Demand Email Solutions Headquartered in Indianapolis 200 Employees Solely Focused on Outbound Email Solutions 5,000+ Clients Utilizing ExactTarget Under Annual Contract 98% Deliverability (Tested by Pivotal Veracity) Number 56 on the 2005 Inc. 500

Customers Across All Segments

ExactTarget Benefits

Ease of Use to Create Email Campaigns

Simple Subscriber Management

Detailed Tracking and Reporting

Deliverability Expertise and Technology

ExactTarget State Customer Email Examples

Cost SavingsNew State Customers

Standard Rate State Rate

Software Package and Implementation

Basic Marketer $3,500 $1,500

Advanced Marketer $14,500 $4,500

Email Messaging Fees 5.0 cents 1.0 cents

Consulting & Services Hours $150/hour $100/hour

Cost SavingsExisting Agencies – More functionality to be better marketers

Standard Rate State RateSoftware Package and Implementation

Family & Social Services Administration $7,000 $4,500

Indiana Arts Commission $2,550 $2,000

Indiana Dept of Workplace Development $4,500 $1,800

Indiana Economic Development Corporation $5,250 $1,800

Public Employees Retirement Fund (PERF) $5,500 $1,800

ExactTarget Training and Support

TrainingWelcome PacketAccount Configuration & ActivationUnlimited Access to Web-Based Training SessionsOnline User Guides and InstructionsUnlimited Access to On Demand TutorialsAccess to API Guides and ExactTarget Developer Community (If access to API is purchased)

SupportUnlimited Access to Best Practices Webinars and White PapersDeliverability Report Card ™ Service Telephone and EmailSupportList DetectiveContent DetectiveISP WhitelistingCan-SPAM Compliance ChecksAbuse Desk Management

ExactTarget Feature OptionsBasic Marketer

List BuildersData Collection Tool collect client information and opt-in requests from your websiteForward-to-a-Friend (Viral Marketing)

LibrariesDocument Library (Up to 100 MB Storage)Survey Library-Build & Imbed Custom Surveys

Direct Marketing ToolsManage Subscriber Profiles & Create List Segmentation

- Up to 1,000,000 Subscribers & 10 Profile Attributes

ExactTarget Feature OptionsAdvanced Marketer

List BuildersData Collection Tool collect client information and opt-in requests from your websiteForward-to-a-Friend (Viral Marketing)

LibrariesDocument Library (Up to 100 MB Storage)Survey Library-Build & Imbed Custom Surveys

Direct Marketing ToolsManage Subscriber Profiles & Create List Segmentation- Up to 1,000,000 Subscribers & 10 Profile Attributes

Dynamic ContentConversion Tracking- Track website conversions - Up to 1,000,000 Monthly Emails and 10 web pages trackedSend Throttling

Integration SolutionsAccess to Data Integration Tools- Includes Data Integration Guide; does not include Content Management API

Admin Tools BrandBuilder- Private Label the Services and Landing PagesReply Mail Management- Automated management of email replies- Up to 1,000,000 emails / monthMultiple Reply & From Fields-< 5 From & Reply Fields

Deliverability ToolsPrivate IP Address