ex louisville 2011

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Presentation at eXtension CoP Conference, Louisville, Ky, June 28, 2011. Rick Durham

TRANSCRIPT

  • 1. Who Answers Consumer Horticulture Questions submitted to eXtension?
    Rick Durham and Candace Harker
    University of Kentucky
    Consumer Horticulture CoP

2. AaE Answered Questions
3. History
eXtension work by CoPs began in 2005
Consumer Horticulture was one of 8 pioneer CoPs
Project Leaders:
Rick Durham, UK with Candace Harker FAQs
Mary Meyer, UMN with Karen Jeannette Basic content
Public launch of eXtension Gardens Lawns and Landscapes was February 2008
Prior use of AaE beginning in 2007 by Mn Master Gardeners
4. Even before public launch, Consumer HortAaE became active
Ask a Minnesota Master Gardener redirected to the site in 2007
Horticulture questions asked by users visiting other content areas
5. Gardens, Lawns and Landscapes
Very popular content
~50% of requests for information to county Extension offices related to consumer horticulture
Extension Master Gardeners were already heavy users and advocates of on-line Extension information
Our vision was to use MG as Experts to answer AaE questions
6. Extension Master Gardeners
Nationwide network of trained, certified and motivated Extension volunteers
Diverse interests and expertise
Well connected to county Extension offices
Already answering public questions
7. Early data from GLL/Consumer Horticulture
8. eXtension FAQ/AAE ActivityMarch 30, 2006 July 20, 2008
9. Who answers our questions?
July 2008 data
States with >/= 1 responder = 28*
Responder demographics:
State specialists = 32
County agent/educator = 42
EMG volunteers = 35
Other = 7
Total = 116
*Some responders cover more than one state
10. Questions keep coming, and coming, and coming.
11. AaE Questions
2006 17
2007 551
2008 2637
2009 (Aug) - 4029
12. Who answers questions-2009?
275 Experts historically for Hort (200 current representing 40 states)
MGs, county staff, state specialists, part-time eXtension project employee
34% answered 1 question
48% answered 2-25 questions
8.5% answered 26-50 questions
5% answered 51-100 questions
2% answered 101-250 questions
1.5% answered 251-500 questions
1 person has answered 1890 questions
13. Dilemma-sustainability
Minnesota MGs 25% of questions
Candace Harker 25% of questions
What do we do in 2010 when we have 10,000 questions?
What do we do in 2011 when we have 20,000 questions?
When will we be unable to answer all these question?
14. Problems and Solutions
Scalability
Reassigning questions was a problem
Question wranglers have been a big help
Buy-in by state/county staff
Slow in the beginning - Coalition of the willing
Institutionalization of eXtension and widgets
Engagement of Extension Master Gardener Coordinators with social media and on-line discussions
15. blogs.exetnsion.org/mastergardener
16. Trends in Ask an Expert activity for eXtension Consumer Horticulture
17. Hypotheses:
Institutionalization of eXtension should result in more AaE activity at the county level.
As more activity become localized, the number of questions answered by local experts should increase.
18. Procedure:
Answered AaE in category Horticulture
8 data sets from public site
April 1-8 in 2008, 2009, 2010, 2011
September 20-27 in 2007, 2008, 2009, 2010
4 data sets from widgets
April 1-8 in 2010 and 2011
September 20-27 in 2009 and 2010
Experts categorized by Master Gardener, Specialist, or County staff
Geographical origin of question and expert
19. Number of Questions analyzed
April Public Site
2008 62
2009 76
2010 164
2011 129
April Widget
2010 95
2011 67
September Public Site
2007 22
2008 54
2009 78
2010 88
September Widget
2009 50
2010 - 66
Total of 960 answered questions analyzed
20. Results
21. Who answers AaE Questions for September - Public?
22. Who answers AaE Questions for April - Public?
23. Who answers AaE Questions - Widget?
24. Totals Percentage by sub-group
25. Geographic origin of question and expert answer
September 20-27
April 1-8
26. Discussion
Currently have 405 Experts with horticulture preference representing 47 states.
Master Gardeners remain a very important component of Consumer HortAaE.
Question answering by county staff appears to be increasing.
For most recent data, ~90% of the questions were answered by an expert from the questions state of origin.
27. Questions?