ewebmarketing - marketing blunders to avoid

Sydney HQLevel 2, 20 Chandos StreetSt Leonards 2065NSW Australia

Ph: (02) 9438 5633Fax: (02) 9436 0081 [email protected] www.ewebmarketing.com.au

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The BLUNDERS with Marketing



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• 27% of total time spent is on SOCIAL networking



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• 27% of total time spent is on SOCIAL networking• Visitors who view VIDEO stay 2 mins longer on and

64% more likely to purchase



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64% more likely to purchase• CONTENT Marketing now drives 49% of traffic to

websites, SEO Link Building is 36%



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websites, SEO Link Building is 36%• In Q1 of 2012, 45.9% of online shoppers researched

products IN-STORE with MOBILE devices before ultimately purchasing online



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websites, SEO Link Building is 36%• In Q1 of 2012, 45.9% of online shoppers researched

products IN-STORE with MOBILE devices before ultimately purchasing online

• 27% of total time spent is on SOCIAL networking



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More BLUNDERS with Marketing

• 78% of CMO’s believe the future of marketing is CONTENT marketing



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• 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions



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• 84% of shoppers use SOCIAL media sites



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• 84% of shoppers use SOCIAL media sites• Women aged 35 to 54 are the most active group in

MOBILE SOCIALISATION



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• 84% of shoppers use SOCIAL media sites• Women aged 35 to 54 are the most active group in

MOBILE SOCIALISATION• 51.9% of marketing professionals worldwide cite VIDEO

as the type of CONTENT with the best ROI



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• ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS

Even More BLUNDERS with Marketing



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• Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not




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• 86% of MOBILE internet users are using their devices while watching TV




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• 86% of MOBILE internet users are using their devices while watching TV

• Offline retailers believe that 42% of sales will come from ONLINE, MOBILE and SOCIAL commerce by 2016




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Know Your Score!Profit Trigger Amount Increase Amount Additional

Budget

Leads / Traffic

Conversion Rate

Number of Sales

Avg. Transaction Value

Avg. Profit Margin

Lifetime Value

Total Revenue

Total Profit

Return on Investment



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Online Profit Accelerator

www.ewebmarketing.com.au/opa/profit.html



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Jeff YangDirector of Sales and marketing

[email protected](02) 9438 5633

au.linkedin.com/in/jeffyang01

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ewebmarketing - marketing blunders to avoid

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